Interactive Display Market

Interactive Display Market Overview

The global Interactive Display Market size was valued at USD 38.65 billion in 2023 and is predicted to reach USD 68.12 billion by 2030 with a CAGR of 8.4% from 2024-2030. The interactive display or panel display market encompasses a range of technologies and devices designed to facilitate user engagement through touch, gesture, or other interactive inputs. These displays integrate advanced sensory capabilities with visual output, allowing users to interact with content in real-time. The market includes wide range of products such as interactive whiteboards and kiosks to touchscreen monitors and interactive digital signage, that find applications across various sectors such as education, retail, healthcare, entertainment, and corporate settings. The increasing demand for immersive and engaging user experiences, coupled with advancements in technology such as augmented reality (AR) and virtual reality (VR), results in rapid expansion of the panel display market, driving innovation and transforming the way information is presented and consumed. 

Market Dynamics and Trends

The growing adoption of stringent government initiatives towards digitalization in educational institutes to enhance teaching and learning propels the demand of interactive display. Governments are investing in initiatives aimed at integrating technology into education to improve accessibility, flexibility, and interactivity.  In April, 2023, under Digital Education Action Plan, European Commission adopted a comprehensive skill and digital education package to support European Union member states and education and training sector to provide quality, inclusive and accessible digital education to develop digital skills of European citizens. Adoption of such programs results in educators to use interactive panel to create and deliver interactive lessons, multimedia presentations, and collaborative activities that leverage its market demand.

Additionally, the emergence of telemedicine in healthcare sector due to growing internet connectivity is propelling the demand for interactive display. In telemedicine consultation doctors use interactive panels to review X-rays, MRIs, CT scans, and other medical images with patients, provide explanations and discuss treatment plans remotely accelerating the demand for interactive displays in the market. According to the report of the Centres for Disease Control and Prevention, 2022, the percentage of U.S. adults using telemedicine witnessed an increased growth of 37% in 2021. Telemedicine relies on interactive panel that allow clear, real-time communication of medical information that enable doctors to visually assess patients, discuss symptoms, and recommend treatment options without the need for in-person visits.

Moreover, the rising demand for smart devices or seamless interaction and connectivity across various platforms and interfaces is propelling the demand for interactive display. Smart devices support various form of interaction methods such as touch, gesture, voice, and proximity sensing that propels the demand of panel display market. According to the World Economic Forum Report 2023, at global level more than 8.58 billion mobile subscriptions is in use in 2022. Smartphones increase the demand for interactive displays by shaping user expectations for intuitive touch interfaces and seamless connectivity through touch, voice, and proximity sensors present in the smartphones.

However, the interactive display connected to networks are susceptible to data theft through various means, such as unauthorized access to user data stored within the display's memory or through interception of data transmitted between the display and connected devices, acts as major constraint in growth generation of the market.

On the other hand, the integration of advanced sensing technologies such as gesture recognition, eye tracking, and haptic feedback to enable more natural and immersive interactions, is anticipated to drive significant growth opportunities for the market in the forthcoming years. 

Market Segmentation and Scope of the Study

The interactive display market report is segmented on the basis of type, component, panel type, technology, end user and region. On the basis of type the market is divided into interactive kiosk, interactive white board, interactive video wall, interactive monitor and others. On the basis of component, the market is bifurcated into tempered glass, touch screen, LCD panel, driver board, power board, shell and other accessories. On the basis of panel type, flat, flexible and transparent. On the basis of technology, the market is divided into LED, LCD and OLED. On the basis of end user, the market is divided into entertainment, sports, healthcare, transportation, education, BFSI and others. Regional breakdown and analysis of each of the aforesaid segments include regions comprising North America, Europe, Asia-Pacific, and RoW.

Geographical Analysis

North America dominates the interactive display market share and is expected to maintain its dominance throughout the forecast period. This is due to the widespread adoption of digitalization within educational institutions in countries such as the U.S., Canada, and Mexico, where technology integration is increasingly prevalent to enhance teaching and learning experiences.

For instance, in 2024 U.S. Department of Education announced the National Educational Technology Plan to enhance the use of technology by educators by using dynamic applications to engage students in academic content and knowledge. Interactive panel helps to promote collaborative learning through enabling real-time interaction, annotation, and sharing of content among students that boosts its demand in the region. 

Moreover, stringent regulations toward virtual healthcare are accelerating the demand for interactive displays by necessitating more robust and secure communication interfaces between healthcare providers and patients. As healthcare providers increasingly adopt telemedicine and remote patient monitoring solutions, there is a growing need for interactive displays to facilitate virtual consultations and patient engagement that accelerates its demand in the region. 

For instance, Canada Medical Association announced Virtual Care Together design initiative in October 2021 to support community-based primary care practices and organizations across Canada to prepare, implement and evaluate virtual care tools and practices in the country.  Such kind of government support in the form of funding, policy incentives, and regulatory frameworks encourages healthcare facilities to invest in interactive panel technology for telehealth services, that propels its demand in the region.

On the other hand, the Asia Pacific is expected to show a steady rise in the interactive panel market. This is due to the growth of smartphone demand in the countries such as India and China as smartphones serve as primary devices for accessing and interacting with digital content. These devices facilitate diverse interaction methods such as touch, gesture, voice, and proximity sensing, thereby propelling the market growth. According to the Shanghai Municipal People’s Government report 2023, China's smartphone sales is expected to grow by 3.6% that is around 287 million by the end of 2024. This indicates about its growing demand by shaping user expectations for intuitive touch interfaces and seamless connectivity, leveraging the touch, voice, and proximity sensors integrated within them.

Furthermore, the presence of key players such as Samsung Electronics Co. Ltd., Sony Corporation, and LG Display Co. Ltd. in the region that are adopting various strategies including product launches is driving the interactive display market growth in Asia Pacific region. For instance, In August, 2022, Samsung launched Samsung Flip that is an interactive digital whiteboard in India. Samsung Flip facilitates collaborative digital engagement to overcome most prominent challenge that business organizations face during meeting by allowing customizable display and allow portrait or landscape orientations based on unique meeting needs.

Competitive Landscape

The interactive display industry comprising of various key players such as Samsung Electronics Co., Ltd., Sony Corporation, LG Display Co., Ltd., Panasonic Corporation, Sharp Corporation, Crystal Display Systems Ltd., Horizon Display Inc., ViewSonic Corporation, GestureTek Technologies Inc., and Elo Touch Solutions Inc. These market players are adopting various strategies such as product launches to stay competitive and maintain their market positions. 

For instance, in February, 2024, Elo launched 10-inch 1099L Outdoor Open Frame that feature enhanced durability and visibility for outdoor applications. This product launch demonstrates Elo's commitment to innovation in the interactive display market, addressing the need for reliable and robust touchscreen solutions suitable for outdoor environments.

Furthermore, in January, 2024, Sharp launched Aquos Board interactive display series that offered cutting-edge features and functionality for collaborative environments. This product launch showcased Sharp's dedication to push the boundaries of innovation in the interactive panel market trend by providing users with state-of-the-art tools to enhance communication and productivity.

Moreover, in January, 2023, LG launched LG Create Board to cater to the specific needs of educational institutions with interactive panel and content management features. This product launch reflected about LG's strategic focus on addressing the evolving demands of the education sector within the interactive display market trend that aimed to enhance learning experiences through innovative technology solutions.

Key Benefits

• The report provides quantitative analysis and estimations of the interactive display market from 2024 to 2030, which assists in identifying the prevailing market opportunities.

• The study comprises a deep dive analysis of the current and future interactive display market trends to depict prevalent investment pockets in the market.

• Information related to key drivers, restraints, and opportunities and their impact on the interactive display market is provided in the report. 

• Competitive analysis of the key players, along with their market share is provided in the report.

• SWOT analysis and Porters Five Forces model is elaborated in the study.

• Value chain analysis in the interactive display market study provides a clear picture of roles of stakeholders.

Global Interactive Display Market Key Segments

By Type 

• Interactive Kiosk

• Interactive White Board

• Interactive Video Wall

• Interactive Monitor 

• Others 

By Component

• Tempered Glass

• Touch Screen

• LCD Panel

• Driver Board

• Power Board

• Shell 

• Other Accessories

By Panel Type 

• Flat

• Flexible 

• Transparent 

By Technology

• LED

• LCD 

• OLED

By End User 

• Entertainment

• Sports 

• Healthcare

• Transportation

• Education

• BFSI

• Others

By Region

• North America

  • The U.S.

  • Canada

  • Mexico

• Europe

  • The UK

  • Germany

  • France        

  • Italy        

  • Spain        

  • Denmark        

  • Netherlands        

  • Finland        

  • Sweden        

  • Norway        

  • Russia        

  • Rest of Europe    

• Asia Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Indonesia

  • Singapore

  • Taiwan

  • Thailand

  • Rest of Asia Pacific

• RoW

  • Latin America

  • Middle East

  • Africa

Report Scope and Segmentation

Parameters	Details
Market Size in 2023	USD 38.65 Billion
Revenue Forecast in 2030	USD 68.12 Billion
Growth Rate	CAGR of 8.4% from 2024 to 2030
Analysis Period	2023–2030
Base Year Considered	2023
Forecast Period	2024–2030
Market Size Estimation	Billion (USD)
Growth Factors	Growing government initiatives for digitalization in education fuels the market. Emergence of telemedicine in healthcare sector boosts the market growth. The rising adoption of smart devices drivers the market.
Countries Covered	28
Companies Profiled	10
Market Share	Available for 10 companies
Customization Scope	Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.
Pricing and Purchase Options	Avail customized purchase options to meet your exact research needs.

KEY PLAYERS

• Samsung Electronics Co., Ltd.

• Sony Corporation

• LG Display Co., Ltd.

• Panasonic Corporation

• Sharp Corporation

• Crystal Display Systems Ltd.

• Horizon Display Inc.

• ViewSonic Corporation

• GestureTek Technologies Inc.

• Elo Touch Solutions Inc.