Organic Light Emitting Diode (OLED) Touch and Display Driver Integration (TDDI) Market

OLED TDDI Market Overview

The global OLED TDDI Market size was valued at USD 9.77 billion in 2023 and is predicted to reach USD 15.38 billion by 2030 with a CAGR of 6.7% from 2024-2030. Organic Light Emitting Diode (OLED) Touch and Display Driver Integration (TDDI) market encompasses the development, production, and deployment of integrated circuits that combine touch functionality and display driving capabilities into a single chip for OLED screens. This integration simplifies the design and manufacturing process, leading to thinner, lighter, and more efficient devices. The market is pivotal for semiconductor manufacturers, display panel producers, and consumer electronics companies. By combining touch and display driver functions, OLED TDDI technology enhances device performance and user experience, representing a crucial innovation in the display technology industry.

Market Dynamics and Trends

The demand for OLED TDDI is driven by the growing adoption of consumer electronics devices, such as smartphones and tablets, which require integrated, high-performance display technologies to enhance visual quality and user experience. According to GSMA, the number of smartphone users worldwide reached 7 billion in 2024 and is projected to grow to 7.5 billion by 2026. This substantial increase in consumer electronics usage highlights the rising need for advanced display solutions including OLED TDDI to meet consumer expectations for superior visual performance.

Moreover, the demand for high-resolution and responsive displays in industries such as automotive and aerospace further drives the need for high-quality display solutions, further drives the adoption of advanced touch and display drivers. This, in turn boosts the adoption of advanced touch and display drivers, such as OLED TDDI technology, to meet the industry's requirements for superior performance and functionality.

Furthermore, the technological advancements in OLED TDDI, including improved touch accuracy, higher display resolution, and noise filtering techniques have enabled more precise and responsive touchscreens, resulting in enhanced user experience.

For instance, in January 2024, Synaptics, a US-based human-machine interface (HMI) and software solutions company, partnered with Tata Motors for supplying its touch-and-display integration drivers for the infotainment systems. This integrated solution combines the display driver and touch sensor, enhancing the user experience by providing advanced digital instrument clusters and infotainment features. Such increase in the adoption of advanced TDDI is poised to expand the growth of the market.

However, the high cost of OLED TDDI compared to traditional LED displays due to the complex manufacturing processes and the utilization of specialized equipment restraints the growth of the market.

On the other hand, the introduction of foldable and flexible displays where OLED TDDI technology is well-suited due to its thin, flexible, and low-power characteristics are expected to create ample growth opportunities for the market in the coming years.

Market Segmentations and Scope of the Study

The OLED TDDI market report is segmented on the basis of package type, application, end-user, and region. On the basis of package type, the market is divided into chip-on-glass (COG) and chip-on-film (COF). On the basis of application, the market is segmented into smartphones, tablets, laptops, TVs, automotive displays, and others. On the basis of end-user, the market is classified into consumer electronics, automotive, hospitals, defense & aerospace, and others. Regional breakdown and analysis of each of the aforesaid segments include regions comprising of North America, Europe, Asia-Pacific, and RoW.

Geographical Analysis

Asia Pacific dominates the OLED TDDI market share and is expected to continue its dominance during the forecast period. This is due to the growing consumer electronics industry in countries such as China, Taiwan, China. As reported by the Shanghai Municipal People's Government, the consumer electronics industry in China reached USD 305 billion in 2023, and it is expected to hit 320 billion by 2024. This robust growth in consumer electronics in this region, driven by rising demand for advanced display technologies, boosts the need for OLED TDDI in this region.

Moreover, the growing automotive industry along with the rising utilization of OLED TDDI for advanced display technology, immersive in-car infotainment system, and to improve safety features through advanced driver assistance systems is further driving the OLED TDDI market expansion in this region.

According to the International Trade Administration, China is the largest vehicle manufacturing country in the world with domestic production expected to reach 35 million by 2025. The growing number of vehicle manufacturing in turn drives the demand for touch and display drivers, further driving the market.

On the other hand, North America is expected to show a steady rise in the growth of the OLED TDDI market trends. The developed healthcare industry and the increasing popularity of OLED touch display integration in healthcare devices due to their superior image quality & wide viewing angles is boosting the demand for touch and display drivers this region.

According to the latest data of Centers for Medicare & Medicaid Services, national healthcare expenditure reached 4.8 trillion in 2023 as compared to 4.5 trillion in 2022 in the U.S.  With such rise in healthcare spending, the demand for highly advance healthcare devices such as monitors and handheld devices is increasing, driving the market expansion.

Also, the growing adoption of OLED integrated touch and display driver technology in the aerospace sector is driven by the increasing demand for advanced display systems that deliver real-time data and high-quality visuals. These displays enhance situational awareness, improve communication, and boost efficiency in aircraft.

According to the Airlines of America, the U.S. commercial aviation industry reached USD 1.25 trillion in 2022, transporting 2.3 million passengers and 66,000 tons of cargo. As the number of aircraft increases, so does the need for displays that can endure extreme temperatures and high altitudes, further fueling the OLED TDDI market growth.

Competitive Landscape

Various key players operating in the OLED TDDI industry include Synaptics Inc., Novatek Microelectronics Corp., Himax Technologies, Inc., FocalTech Systems Co., Ltd., Silicon Works Co., Ltd., Parade Technologies, Ltd., OmniVision Technologies, Inc., Raydium Semiconductor Corp., Chipone Technology Corp., Goodix Technology Inc., Samsung Display Co., Ltd., LG Display Co., Ltd., BOE Technology Group Co., Ltd., ILI Technology Corp., and MediaTek Inc. among others.

These market players are adopting product launches as their key developmental strategy to remain dominant in the market.

For instance, in December 2023, Himax Technologies launched its most comprehensive TDDI product portfolio designed to enhance the performance of display technologies in various applications, including smartphones, tablets, and automotive displays. This new lineup features advanced capabilities such as high refresh rates, low power consumption, and improved touch sensitivity, providing better user experiences through enhanced responsiveness and clarity. Through this launch, the company aims to meet the growing demand for sophisticated display solutions in the market, positioning itself as a key player in the industry.

Also, in January 2022, Omnivision launched new full high definition 144 Hz touch and display driver named TD4377 TDDI. It features a high touch response time for improved touch performance, lower power consumption for improved battery life, and support for high dynamic range (HDR) for improved image quality. Through this launch, the company aims to provide 144 Hz display frame rate Next-generation Smartphones screens.

Moreover, in January 2022, Apple Inc. launched 9inch flexible TDDI display for its upcoming foldable devices. The device features a silver nanowire touch solution for improved durability and flexibility. The company aims to launch different sized foldable devices featuring by 2025.

Key Benefits

• The report provides quantitative analysis and estimations of the OLED TDDI market from 2024 to 2030, which assists in identifying the prevailing market opportunities.

• The study comprises a deep-dive analysis of the market including the current and future trends to depict prevalent investment pockets in the market.

• Information related to key drivers, restraints, and opportunities and their impact on the market is provided in the report.

• Competitive analysis of the players, along with their market share is provided in the report.

• SWOT analysis and Porters Five Forces model is elaborated in the study.

• Value chain analysis in the market study provides a clear picture of roles of stakeholders.

OLED TDDI Market Key Segments

By Package Type

• Chip-On-Glass (COG) 

• Chip-On-Film (COF)

By Application 

• Smartphones

• Tablets

• Laptops

• TVs

• Automotive Displays

• Others

By End-user 

• Consumer Electronics

• Automotive

• Hospitals

• Defense & Aerospace

• UAVs

• Others

By Region

• North America

  • The U.S.

  • Canada

  • Mexico

• Europe

  • The U.K.

  • Germany

  • France        

  • Italy        

  • Spain        

  • Denmark        

  • Netherlands        

  • Finland        

  • Sweden        

  • Norway        

  • Russia        

  • Rest of Europe

• Asia-Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Indonesia

  • Singapore

  • Taiwan

  • Thailand

  • Rest of Asia-Pacific 

• Rest of the World (RoW)

  • Latin America

  • Middle East 

  • Africa

REPORT SCOPE AND SEGMENTATION:

Parameters	Details
Market Size in 2023	USD 9.77 Billion
Revenue Forecast in 2030	USD 15.38 Billion
Growth Rate	CAGR of 6.7% 2024 to 2030
Analysis Period	2023–2030
Base Year Considered	2023
Forecast Period	2024–2030
Market Size Estimation	Billion (USD)
Growth Factors	The growing consumer electronics industry drives the market growth Advancement in technologies boosts the market growth Rising demand for foldable and flexible displays boosts the market growth
Countries Covered	28
Companies Profiled	15
Market Share	Available for 10 companies
Customization Scope	Free customization (equivalent to up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.
Pricing and Purchase Options	Avail customized purchase options to meet your exact research needs.

Key Players

• Synaptics Inc.

• Novatek Microelectronics Corp.

• Himax Technologies, Inc.

• FocalTech Systems Co., Ltd.

• Silicon Works Co., Ltd.

• Parade Technologies, Ltd.

• OmniVision Technologies, Inc.

• Raydium Semiconductor Corp.

• Chipone Technology Corp.

• Goodix Technology Inc.

• Samsung Display Co., Ltd.

• LG Display Co., Ltd.

• BOE Technology Group Co., Ltd.

• ILI Technology Corp.

• MediaTek Inc.