Industry: ICT & Media | Publish Date: 27-Jun-2024 | No of Pages: 135 | No. of Tables: 101 | No. of Figures: 46 | Format: PDF | Report Code : N/A
The Italy Digital Marketplace Market size was valued at USD 7.69 billion in 2023, and is predicted to reach USD 13.29 billion by 2030, at a CAGR of 8% from 2024 to 2030. Digital marketplace market, known interchangeably as online marketplaces or digital commerce platforms, serve as virtual meeting points where individuals engage in buying or selling goods, services, or information. These virtual marketplace platforms act as intermediaries, facilitating transactions between various parties, including buyers and sellers, within a centralized online environment tailored for effortless product discovery, purchasing, and delivery. Notable examples of online marketplaces include well-established e-commerce platforms such as Amazon, eBay, and Alibaba, as well as service-oriented platforms such as Upwork and Fiverr.
Leveraging sophisticated technology, these platforms streamline transaction processes, ensuring prompt and secure payment processing while safeguarding the financial data of all involved parties. Additionally, they enhance user experiences by offering features such as customer reviews, ratings, and mechanisms for resolving transaction-related issues. As a result, online marketplaces utilize technology to enhance the overall online shopping experience, making it more convenient and secure for both buyers and sellers. They fulfill an indispensable role in the modern economy by bridging the gap between businesses and consumers across different geographic locations, thereby enabling seamless and convenient global commerce.
METRO MARKETS, a global facilitator of business-to-business commerce, embarked on a strategy to drive growth in the digital marketplaces market by launching its platforms in Italy. In July 2022, METRO introduced its digital B2B marketplace "Mercato Online" in Italy, extending its successful presence beyond Germany and Spain.
This expansion aims to provide a wider range of specialized non-food products tailored to METRO's hospitality clientele in Italy. With its established reputation and expertise in the B2B sector, METRO MARKETS brings credibility and resources to the Italy digital marketplace market trends. By leveraging METRO MARKETS' network and assets, Italian businesses gain access to a reliable platform for sourcing goods and services efficiently and affordably.
The Italy digital marketplace market is experiencing significant momentum driven by the increasing population of internet users. As internet access becomes more widespread across Italy, there is a growing pool of potential customers for digital platforms. According to data from the Pew Research Center in February 2024, 93% of the Italian population utilizes internet services.
This surge in online connectivity fosters greater participation in e-commerce activities, prompting businesses to establish their presence on digital platforms. With consumers seeking convenience, variety, and competitive prices, the market is witnessing heightened demand, attracting both sellers and buyers to engage in online commerce activities.
When consumers perceive online platforms as susceptible to cyberattacks, they refrain from sharing personal information or conducting transactions due to concerns about privacy breaches or financial harm.
This loss of trust result in decreased usage of digital marketplaces and reluctance to engage in online shopping, thereby impeding the Italy digital marketplace market growth. Additionally, occurrences of data breaches or fraudulent activities tarnish the reputation of virtual marketplace, dissuading both consumers and businesses from active participation in the online marketplace environment.
By incorporating AR and VR, digital marketplaces provide users with immersive and interactive shopping experiences. These technologies allow consumers to visualize products in real-world settings, virtually try them before making a purchase, and explore dynamic virtual environments. Such immersive experiences not only enhance customer engagement and foster brand loyalty but also drive sales.
Moreover, AR and VR empower businesses to effectively showcase their products by offering detailed information and personalized recommendations to users. Thus, the integration of AR and VR technologies are capable to transform the Italy digital marketplace market future, by delivering innovative and compelling shopping experiences.
The market players operating in the Italy digital marketplace industry include Amazon.com, Inc., Walmart Inc., eBay Inc., Alibaba Group Holding Limited, Rakuten Group, Inc., Sea Limited, MercadoLibre, Inc., JD.com, Inc., Etsy, Inc., Allegro.eu, Kogan.com, SEEK, Carsales, REA Group Ltd., Airtasker Ltd. and others.
Desktop
Mobile
Tablets
Business to Business (B2B)
Business to Consumer (B2C)
Consumer to Consumer (C2C)
Commercial
Personal
REPORT SCOPE AND SEGMENTATION:
Parameters |
Details |
Market Size in 2023 |
USD 7.69 Billion |
Revenue Forecast in 2030 |
USD 13.29 Billion |
Growth Rate |
CAGR of 8% from 2024 to 2030 |
Analysis Period |
2023–2030 |
Base Year Considered |
2023 |
Forecast Period |
2024–2030 |
Market Size Estimation |
Billion (USD) |
Growth Factors |
|
Companies Profiled |
15 |
Market Share |
Available for 10 companies |
Customization Scope |
Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope. |
Pricing and Purchase Options |
Avail customized purchase options to meet your exact research needs. |
Amazon.com, Inc.
Walmart Inc.
eBay Inc.
Alibaba Group Holding Limited
Rakuten Group, Inc.
Sea Limited
MercadoLibre, Inc.
JD.com, Inc.
Etsy, Inc.
Allegro.eu
Kogan.com
SEEK
Carsales
REA Group Ltd.
Airtasker Ltd.