North America Eye Tracking Market Size and Share|2024– 2030

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North America Eye Tracking Market by Type (Head Mounted Eye Tracker and Remote Eye Tracker), by Component (Hardware and Software), by Application (Assistive Communication, Academic Research, Consumer Behavior Research, Usability Testing and Other Applications), and by End-User Industry (Retail, Automotive, Healthcare, Government and Others)- Opportunity Analysis and Industry Forecast, 2024– 2030

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North America Eye Tracking Market Overview

The North America Eye Tracking Market size was valued at USD 252.1 million in 2023, and is predicted to reach USD 1644.3 million by 2030, at a CAGR of 29.5% from 2024 to 2030. The North America eye tracking market is a comprehensive ecosystem of products, services, and technologies designed to measure and analyze eye movements, gaze direction, and fixation points. This market includes specialized hardware such as cameras, sensors, and light sources, as well as software solutions for data processing and analysis.

Eye tracking also known as eye monitoring systems are applied across various industries such as psychology, market research, user experience testing, and human-computer interaction to provide insights into consumer behavior, visual perception, and interface usability. In the contemporary landscape of user experience and human-computer interaction, eye tracking emerges as an indispensable tool, offering invaluable insights into user engagement and interface usability. By meticulously scrutinizing how users navigate digital interfaces and websites, designers can discern pain points, optimize layouts, and refine interactions to foster seamless user experiences.

Rising Incidence of Mental Disorders Propels the Demand for Eye Tracking Technology

The surge in cases of mental disorders within North America serves as a significant factor for the expanding adoption of eye tracking technology. As conditions such as ADHD, ASD, and schizophrenia become more prevalent across the region, there's a growing demand for innovative diagnostic and therapeutic solutions.

Eye tracking systems offer a promising avenue for clinicians and researchers to delve deeper into understanding these disorders by providing precise insights into cognitive processes and visual behaviors. With their ability to objectively measure attention, gaze patterns, and fixation durations, eye tracking technologies aid in early detection, accurate diagnosis, and personalized treatment planning for individuals affected by mental health conditions.

Consequently, healthcare facilities, research institutions, and pharmaceutical companies are increasingly investing in eye tracking technology to enhance their capabilities in studying and addressing the complexities of mental disorders. This growing recognition of eye tracking's potential in mental health care fuels its integration into clinical practice, thus driving the expansion of the eye monitoring systems market in North America.

Integration of Eye Tracking Systems in the Automotive Industry Fuels Growth in the Market

The utilization of eye tracking systems within the automotive sector serves as a significant driver for the proliferation of eye tracking technology in North America. As the automotive industry evolves towards autonomous driving and enhanced safety features, eye tracking technology emerges as a critical component for improving driver monitoring and vehicle safety systems.

Eye tracking systems are instrumental in detecting driver fatigue, drowsiness, distraction, and overall attentiveness levels, thereby mitigating the risks associated with driver errors and accidents. By integrating eye tracking technology into advanced driver assistance systems (ADAS), automotive manufacturers can enhance vehicle safety measures and ensure a more vigilant and responsive driving experience.

Additionally, eye tracking systems facilitate the development of intuitive human-machine interfaces (HMI) within vehicles, enabling seamless interaction between drivers and onboard systems, driving the of the North America demand in North America.

Proliferation of Alternative Technologies Hinders Market Expansion

The proliferation of alternative technologies, including gesture recognition, unimodal methods, and multimodal activity recognition, emerges as a significant restraint on the growth of the North America eye tracking market. Gesture recognition, for instance, employs mathematical algorithms to interpret human gestures, enabling device control through simple movements. This technology is particularly adept at recognizing emotions conveyed through facial expressions, hand gestures, and body language.

In sectors such as consumer electronics and gaming, where the ability to predict user behavior is paramount, these alternative technologies offer valuable insights that extend beyond the capabilities of traditional eye tracking market. Consequently, the availability and adoption of such alternatives hinder the market's growth potential by providing competitive solutions that cater to diverse user needs and preferences.

Integration of AR and VR in Eye Tracking Technology Create Future Market Prospects

The swift integration of eye-tracking technology across various sectors, including augmented reality (AR), virtual reality (VR), lie-detection systems, and cognitive testing, is poised to unlock significant opportunities within the North America eye tracking market.

This technology plays a crucial role in enhancing image clarity and reducing eye strain in AR and VR applications, thereby elevating user engagement and comfort levels. This technology benefits from natural stimuli and controlled data collection, making it a dynamic field driven by startups and investments from tech giants such as Apple, Google, Facebook, and Samsung.

For instance, in March 2022, Mojo Vision announced a new advanced prototype of its AR smart contact lens Mojo Lens. The prototype includes various new hardware features and advanced technologies such as advanced display, communications, eye tracking technology, and a power system embedded into the lens. It allows users to access timely information quickly and discreetly without forcing them to look down at a screen.

U.S Dominates the North America Eye Tracking Market Share

The U.S. stands as the leading force in the North America eye tracking market, driven notably by its robust presence in the IT sector and the burgeoning adoption of eye tracking technology within healthcare applications. A noteworthy example of this momentum is Amazon's pioneering introduction of the "Eye Gaze" feature for its Alexa platform in September 2023.

This innovative feature enables users to control the Fire Max 11 tablet through intuitive eye movements, representing a significant leap forward in accessibility and convenience, particularly for individuals with physical disabilities. By embracing eye tracking technology, Amazon underscores its commitment to inclusivity and user-centric design, marking a pivotal advancement in the evolution of the market.

This strategic integration of eye tracking capabilities into consumer devices not only enhances usability but also heralds a new era of innovation and accessibility within the technology landscape. The surge in the utilization of eye tracking systems within the automotive industry is playing a pivotal role in driving the eye monitoring systems market growth in this region.

An illustrative example of this trend occurred in February 2023 when Smart Eye, renowned for its Driver Monitoring System (DMS) software tailored for automotive applications, clinched a ground breaking order in collaboration with a prominent global Tier 1 supplier.

This significant order emanated from a heavy vehicle OEM specializing in the medium to heavy-duty segment, boasting a widespread global presence and headquartered in Europe. Notably, this OEM represents three distinguished brands.

This collaboration signifies a notable milestone in the market, underscoring the escalating adoption of DMS technology, particularly within the commercial vehicle sector. The partnership highlights the growing recognition among automotive manufacturers of the critical role played by eye tracking systems in enhancing driver safety and overall vehicle performance.

Canada to Witness Substantial Growth in the North America Eye Tracking Market

Canada holds the second position in the North America eye tracking market growth, driven by several factors. Firstly, there's a notable increase in investments in smart and wearable technology nationwide. Additionally, there's a growing demand for assistive communication devices, reflecting a commitment to accessibility. Moreover, the adoption of eye tracking technology in new areas such as lie-detection systems, the video gaming industry, and cognitive testing is expected to fuel market growth.

Furthermore, there's rising demand for eye-tracking systems in healthcare settings like hospitals and nursing homes, particularly for treating mental and neurological disorders. These factors collectively contribute to the expansion of the eye monitoring systems market in Canada, reflecting the country's embrace of innovation and commitment to improving accessibility and healthcare outcomes.

The existence of numerous eye tracking software companies such as Expoze Io, Loceye, Element Human, and Hawkeye fuels the North America eye tracking market expansion. These companies offer different solutions tailored to various industries and applications, contributing to market expansion.

Their presence encourages competition and innovation in eye tracking technology, making these systems more widely adopted across different sectors. Additionally, having multiple software providers gives consumers more options to choose from, ensuring they can find solutions that meet their specific needs. Overall, the presence of these eye tracking software companies significantly drives the growth of the eye monitoring systems market in this country.

Competitive Landscape

The key market players operating in the North America eye tracking industry include Tobii AB, Smart Eye AB, Lattice Semiconductor Corp, Ogilvy, Seeing Machines Limited, AVSimulation, Lumen, Eyetech Digital Systems, Inc., EyeTracking, Gazepoint, Eyegaze, Eyeware Tech, SR Research Ltd., Pupil Labs, and Irisbond Crowdbonding, S.L. and others.

North America Eye Tracking Market Key Segments

By Type

Head Mounted Eye Tracker
Remote Eye Tracker

By Component

Hardware
Software

By Application

Assistive Communication
Academic Research
Consumer Behavior Research
Usability Testing
Other Applications

By End-User Industry

Retail
Automotive
Healthcare
Government
Others

By Country

U.S.
Canada
Mexico

REPORT SCOPE AND SEGMENTATION:

Parameters	Details
Market Size in 2023	USD 252.1 Million
Revenue Forecast in 2030	USD 1644.3 Million
Growth Rate	CAGR of 29.5% from 2024 to 2030
Analysis Period	2023–2030
Base Year Considered	2023
Forecast Period	2024–2030
Market Size Estimation	Million (USD)
Growth Factors	Rising Incidence of Mental Disorders Propels the Demand for Eye Tracking Technology Integration of Eye Tracking Systems in the Automotive Industry Fuels Growth in the Market
Countries Covered	3
Companies Profiled	15
Market Share	Available for 15 companies
Customization Scope	Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.
Pricing and Purchase Options	Avail customized purchase options to meet your exact research needs.
Customization Scope	Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.
Pricing and Purchase Options	Avail customized purchase options to meet your exact research needs.

KEY PLAYERS

Tobii AB
Smart Eye AB
Lattice Semiconductor Corp
Ogilvy
Seeing Machines Limited
AVSimulation
Lumen
Eyetech Digital Systems, Inc.
EyeTracking
Gazepoint
Eyegaze
Eyeware Tech
SR Research Ltd.
Pupil Labs
Irisbond Crowdbonding, S.L.

1 INTRODUCTION

1.1 REPORT DESCRIPTION

1.2 RESEARCH METHODOLOGY

1.2.1 SECONDARY RESEARCH

1.2.2 DATA ANALYSIS FRAMEWORK

1.2.3 MARKET SIZE ESTIMATION

1.2.4 FORECASTING

1.2.5 PRIMARY RESEARCH AND DATA VALIDATION

2 NORTH AMERICA EYE TRACKING MARKET – EXECUTIVE SUMMARY

2.1. MARKET SNAPSHOT, 2023 - 2030, MILLION USD

3 PORTER’S FIVE FORCE MODEL ANALYSIS

3.1 BARGAINING POWER OF SUPPLIERS

3.2 BARGAINING POWER OF BUYERS

3.3 DEGREE OF COMPETITION

3.4 THREAT OF SUBSTITUTE

3.5 THREAT OF NEW ENTRANTS

4 MARKET SHARE ANALYSIS

4.1 MARKET SHARE ANALYSIS OF TOP PROVIDERS, 2023

5 MARKET DYNAMICS

5.1 GROWTH DRIVERS

5.1.1 DRIVER 1

5.1.2 DRIVER 2

5.1.3 DRIVER 3

5.1.4 DRIVER 4

5.2 CHALLENGES

5.2.1 CHALLENGE 1

5.2.2 CHALLENGE 2

5.2.3 CHALLENGE 3

5.2.4 CHALLENGE 4

5.3 OPPORTUNITIES

5.3.1 OPPORTUNITY 1

5.3.2 OPPORTUNITY 2

6 NORTH AMERICA EYE TRACKING MARKET BY TYPE

6.1 OVERVIEW

6.2 HEAD MOUNTED EYE TRACKER

6.2.1 HEAD MOUNTED EYE TRACKER MARKET, BY COUNTRY

6.3 REMOTE EYE TRACKER

6.3.1 REMOTE EYE TRACKER MARKET, BY COUNTRY

7 NORTH AMERICA EYE TRACKING MARKET BY COMPONENT

7.1 OVERVIEW

7.2 HARDWARE

7.2.1 HARDWARE MARKET, BY COUNTRY

7.3 SOFTWARE

7.3.1 SOFTWARE MARKET, BY COUNTRY

8 NORTH AMERICA EYE TRACKING MARKET BY APPLICATION

8.1 OVERVIEW

8.2 ASSISTIVE COMMUNICATION

8.2.1 ASSISTIVE COMMUNICATION MARKET, BY COUNTRY

8.3 ACADEMIC RESEARCH

8.3.1 ACADEMIC RESEARCH MARKET, BY COUNTRY

8.4 CONSUMER BEHAVIOR RESEARCH

8.4.1 CONSUMER BEHAVIOR RESEARCH MARKET, BY COUNTRY

8.5 USABILITY TESTING

8.5.1 USABILITY TESTING MARKET, BY COUNTRY

8.6 OTHER APPLICATIONS

8.6.1 OTHER APPLICATIONS MARKET, BY COUNTRY

9 NORTH AMERICA EYE TRACKING MARKET BY END-USER INDUSTRY

9.1 OVERVIEW

9.2 RETAIL

9.2.1 RETAIL MARKET, BY COUNTRY

9.3 AUTOMOTIVE

9.3.1 AUTOMOTIVE MARKET, BY COUNTRY

9.4 HEALTHCARE

9.4.1 HEALTHCARE MARKET, BY COUNTRY

9.5 GOVERNMENT

9.5.1 GOVERNMENT MARKET, BY COUNTRY

9.6 OTHERS

9.6.1 OTHERS MARKET, BY COUNTRY

10 NORTH AMERICA EYE TRACKING MARKET, BY COUNTRY

10.1 OVERVIEW

10.2 UNITED STATES

10.2.1 NORTH AMERICA EYE TRACKING MARKET, BY TYPE

10.2.2 NORTH AMERICA EYE TRACKING MARKET, BY COMPONENT

10.2.3 NORTH AMERICA EYE TRACKING MARKET, BY APPLICATION

10.2.4 NORTH AMERICA EYE TRACKING MARKET, BY END-USER INDUSTRY

10.3 CANADA

10.3.1 NORTH AMERICA EYE TRACKING MARKET, BY TYPE

10.3.2 NORTH AMERICA EYE TRACKING MARKET, BY COMPONENT

10.3.3 NORTH AMERICA EYE TRACKING MARKET, BY APPLICATION

10.3.4 NORTH AMERICA EYE TRACKING MARKET, BY END-USER INDUSTRY

10.4 MEXICO

10.4.1 NORTH AMERICA EYE TRACKING MARKET, BY TYPE

10.4.2 NORTH AMERICA EYE TRACKING MARKET, BY COMPONENT

10.4.3 NORTH AMERICA EYE TRACKING MARKET, BY APPLICATION

10.4.4 NORTH AMERICA EYE TRACKING MARKET, BY END-USER INDUSTRY

11 COMPANY PROFILES

11.1 TOBII AB

11.1.1 COMPANY OVERVIEW

11.1.2 COMPANY SNAPSHOT

11.1.3 OPERATING BUSINESS SEGMENTS

11.1.4 PRODUCT PORTFOLIO

11.1.5 BUSINESS PERFORMANCE

11.1.6 BUSINESS SEGMENTS

11.1.7 GEOGRAPHIC SEGMENTS

11.1.8 KEY STRATEGIC MOVES AND DEVELOPMENT

11.1.9 PRIMARY MARKET COMPETITORS

11.2 SMART EYE AB

11.2.1 COMPANY OVERVIEW

11.2.2 COMPANY SNAPSHOT

11.2.3 OPERATING BUSINESS SEGMENTS

11.2.4 PRODUCT PORTFOLIO

11.2.5 BUSINESS PERFORMANCE

11.2.6 BUSINESS SEGMENTS

11.2.7 GEOGRAPHIC SEGMENTS

11.2.8 KEY STRATEGIC MOVES AND DEVELOPMENT

11.2.9 PRIMARY MARKET COMPETITORS

11.3 LATTICE SEMICONDUCTOR CORP

11.3.1 COMPANY OVERVIEW

11.3.2 COMPANY SNAPSHOT

11.3.3 OPERATING BUSINESS SEGMENTS

11.3.4 PRODUCT PORTFOLIO

11.3.5 BUSINESS PERFORMANCE

11.3.6 BUSINESS SEGMENTS

11.3.7 GEOGRAPHIC SEGMENTS

11.3.8 KEY STRATEGIC MOVES AND DEVELOPMENT

11.3.9 PRIMARY MARKET COMPETITORS

11.4 OGILVY

11.4.1 COMPANY OVERVIEW

11.4.2 COMPANY SNAPSHOT

11.4.3 OPERATING BUSINESS SEGMENTS

11.4.4 PRODUCT PORTFOLIO

11.4.5 BUSINESS PERFORMANCE

11.4.6 BUSINESS SEGMENTS

11.4.7 GEOGRAPHIC SEGMENTS

11.4.8 KEY STRATEGIC MOVES AND DEVELOPMENT

11.4.9 PRIMARY MARKET COMPETITORS

11.5 SEEING MACHINES LIMITED

11.5.1 COMPANY OVERVIEW

11.5.2 COMPANY SNAPSHOT

11.5.3 OPERATING BUSINESS SEGMENTS

11.5.4 PRODUCT PORTFOLIO

11.5.5 BUSINESS PERFORMANCE

11.5.6 BUSINESS SEGMENTS

11.5.7 GEOGRAPHIC SEGMENTS

11.5.8 KEY STRATEGIC MOVES AND DEVELOPMENT

11.5.9 PRIMARY MARKET COMPETITORS

11.6 AVSIMULATION

11.6.1 COMPANY OVERVIEW

11.6.2 COMPANY SNAPSHOT

11.6.3 OPERATING BUSINESS SEGMENTS

11.6.4 PRODUCT PORTFOLIO

11.6.5 BUSINESS PERFORMANCE

11.6.6 BUSINESS SEGMENTS

11.6.7 GEOGRAPHIC SEGMENTS

11.6.8 KEY STRATEGIC MOVES AND DEVELOPMENT

11.6.9 PRIMARY MARKET COMPETITORS

11.7 LUMEN

11.7.1 COMPANY OVERVIEW

11.7.2 COMPANY SNAPSHOT

11.7.3 OPERATING BUSINESS SEGMENTS

11.7.4 PRODUCT PORTFOLIO

11.7.5 BUSINESS PERFORMANCE

11.7.6 BUSINESS SEGMENTS

11.7.7 GEOGRAPHIC SEGMENTS

11.7.8 KEY STRATEGIC MOVES AND DEVELOPMENT

11.7.9 PRIMARY MARKET COMPETITORS

11.8 EYETECH DIGITAL SYSTEMS, INC.

11.8.1 COMPANY OVERVIEW

11.8.2 COMPANY SNAPSHOT

11.8.3 OPERATING BUSINESS SEGMENTS

11.8.4 PRODUCT PORTFOLIO

11.8.5 BUSINESS PERFORMANCE

11.8.6 BUSINESS SEGMENTS

11.8.7 GEOGRAPHIC SEGMENTS

11.8.8 KEY STRATEGIC MOVES AND DEVELOPMENT

11.8.9 PRIMARY MARKET COMPETITORS

11.9 EYETRACKING

11.9.1 COMPANY OVERVIEW

11.9.2 COMPANY SNAPSHOT

11.9.3 OPERATING BUSINESS SEGMENTS

11.9.4 PRODUCT PORTFOLIO

11.9.5 BUSINESS PERFORMANCE

11.9.6 BUSINESS SEGMENTS

11.9.7 GEOGRAPHIC SEGMENTS

11.9.8 KEY STRATEGIC MOVES AND DEVELOPMENT

11.9.9 PRIMARY MARKET COMPETITORS

11.10 GAZEPOINT

11.10.1 COMPANY OVERVIEW

11.10.2 COMPANY SNAPSHOT

11.10.3 OPERATING BUSINESS SEGMENTS

11.10.4 PRODUCT PORTFOLIO

11.10.5 BUSINESS PERFORMANCE

11.10.6 BUSINESS SEGMENTS

11.10.7 GEOGRAPHIC SEGMENTS

11.10.8 KEY STRATEGIC MOVES AND DEVELOPMENT

11.10.9 PRIMARY MARKET COMPETITORS

11.11 EYEGAZE

11.11.1 COMPANY OVERVIEW

11.11.2 COMPANY SNAPSHOT

11.11.3 OPERATING BUSINESS SEGMENTS

11.11.4 PRODUCT PORTFOLIO

11.11.5 BUSINESS PERFORMANCE

11.11.6 BUSINESS SEGMENTS

11.11.7 GEOGRAPHIC SEGMENTS

11.11.8 KEY STRATEGIC MOVES AND DEVELOPMENT

11.11.9 PRIMARY MARKET COMPETITORS

11.12 EYEWARE TECH

11.12.1 COMPANY OVERVIEW

11.12.2 COMPANY SNAPSHOT

11.12.3 OPERATING BUSINESS SEGMENTS

11.12.4 PRODUCT PORTFOLIO

11.12.5 BUSINESS PERFORMANCE

11.12.6 BUSINESS SEGMENTS

11.12.7 GEOGRAPHIC SEGMENTS

11.12.8 KEY STRATEGIC MOVES AND DEVELOPMENT

11.12.9 PRIMARY MARKET COMPETITORS

11.13 SR RESEARCH LTD.

11.13.1 COMPANY OVERVIEW

11.13.2 COMPANY SNAPSHOT

11.13.3 OPERATING BUSINESS SEGMENTS

11.13.4 PRODUCT PORTFOLIO

11.13.5 BUSINESS PERFORMANCE

11.13.6 BUSINESS SEGMENTS

11.13.7 GEOGRAPHIC SEGMENTS

11.13.8 KEY STRATEGIC MOVES AND DEVELOPMENT

11.13.9 PRIMARY MARKET COMPETITORS

11.14 PUPIL LABS

11.14.1 COMPANY OVERVIEW

11.14.2 COMPANY SNAPSHOT

11.14.3 OPERATING BUSINESS SEGMENTS

11.14.4 PRODUCT PORTFOLIO

11.14.5 BUSINESS PERFORMANCE

11.14.6 BUSINESS SEGMENTS

11.14.7 GEOGRAPHIC SEGMENTS

11.14.8 KEY STRATEGIC MOVES AND DEVELOPMENT

11.14.9 PRIMARY MARKET COMPETITORS

11.15 IRISBOND CROWDBONDING, S.L.

11.15.1 COMPANY OVERVIEW

11.15.2 COMPANY SNAPSHOT

11.15.3 OPERATING BUSINESS SEGMENTS

11.15.4 PRODUCT PORTFOLIO

11.15.5 BUSINESS PERFORMANCE

11.15.6 BUSINESS SEGMENTS

11.15.7 GEOGRAPHIC SEGMENTS

11.15.8 KEY STRATEGIC MOVES AND DEVELOPMENT

11.15.9 PRIMARY MARKET COMPETITORS

LIST OF TABLES

TABLE 1. NORTH AMERICA EYE TRACKING MARKET VALUE, BY TYPE, 2023-2030, (MILLION USD)

TABLE 2. HEAD MOUNTED EYE TRACKER, MARKET VALUE, BY COUNTRY, 2023-2030, (MILLION USD)

TABLE 3. REMOTE EYE TRACKER, MARKET VALUE, BY COUNTRY, 2023-2030, (MILLION USD)

TABLE 4. NORTH AMERICA EYE TRACKING MARKET VALUE, BY COMPONENT, 2023-2030, (MILLION USD)

TABLE 5. HARDWARE, MARKET VALUE, BY COUNTRY, 2023-2030, (MILLION USD)

TABLE 6. SOFTWARE, MARKET VALUE, BY COUNTRY, 2023-2030, (MILLION USD)

TABLE 7. NORTH AMERICA EYE TRACKING MARKET VALUE, BY APPLICATION, 2023-2030, (MILLION USD)

TABLE 8. ASSISTIVE COMMUNICATION, MARKET VALUE, BY COUNTRY, 2023-2030, (MILLION USD)

TABLE 9. ACADEMIC RESEARCH, MARKET VALUE, BY COUNTRY, 2023-2030, (MILLION USD)

TABLE 10. CONSUMER BEHAVIOR RESEARCH, MARKET VALUE, BY COUNTRY, 2023-2030, (MILLION USD)

TABLE 11. USABILITY TESTING, MARKET VALUE, BY COUNTRY, 2023-2030, (MILLION USD)

TABLE 12. OTHER APPLICATIONS, MARKET VALUE, BY COUNTRY, 2023-2030, (MILLION USD)

TABLE 13. NORTH AMERICA EYE TRACKING MARKET VALUE, BY END-USER INDUSTRY, 2023-2030, (MILLION USD)

TABLE 14. RETAIL, MARKET VALUE, BY COUNTRY, 2023-2030, (MILLION USD)

TABLE 15. AUTOMOTIVE, MARKET VALUE, BY COUNTRY, 2023-2030, (MILLION USD)

TABLE 16. HEALTHCARE, MARKET VALUE, BY COUNTRY, 2023-2030, (MILLION USD)

TABLE 17. GOVERNMENT, MARKET VALUE, BY COUNTRY, 2023-2030, (MILLION USD)

TABLE 18. OTHERS, MARKET VALUE, BY COUNTRY, 2023-2030, (MILLION USD)

TABLE 19. NORTH AMERICA EYE TRACKING MARKET VALUE, BY COUNTRY, 2023-2030, (MILLION USD)

TABLE 20. UNITED STATES NORTH AMERICA EYE TRACKING MARKET VALUE, BY TYPE, 2023-2030, (MILLION USD)

TABLE 21. UNITED STATES NORTH AMERICA EYE TRACKING MARKET VALUE, BY COMPONENT, 2023-2030, (MILLION USD)

TABLE 22. UNITED STATES NORTH AMERICA EYE TRACKING MARKET VALUE, BY APPLICATION, 2023-2030, (MILLION USD)

TABLE 23. UNITED STATES NORTH AMERICA EYE TRACKING MARKET VALUE, BY END-USER INDUSTRY, 2023-2030, (MILLION USD)

TABLE 24. CANADA NORTH AMERICA EYE TRACKING MARKET VALUE, BY TYPE, 2023-2030, (MILLION USD)

TABLE 25. CANADA NORTH AMERICA EYE TRACKING MARKET VALUE, BY COMPONENT, 2023-2030, (MILLION USD)

TABLE 26. CANADA NORTH AMERICA EYE TRACKING MARKET VALUE, BY APPLICATION, 2023-2030, (MILLION USD)

TABLE 27. CANADA NORTH AMERICA EYE TRACKING MARKET VALUE, BY END-USER INDUSTRY, 2023-2030, (MILLION USD)

TABLE 28. MEXICO NORTH AMERICA EYE TRACKING MARKET VALUE, BY TYPE, 2023-2030, (MILLION USD)

TABLE 29. MEXICO NORTH AMERICA EYE TRACKING MARKET VALUE, BY COMPONENT, 2023-2030, (MILLION USD)

TABLE 30. MEXICO NORTH AMERICA EYE TRACKING MARKET VALUE, BY APPLICATION, 2023-2030, (MILLION USD)

TABLE 31. MEXICO NORTH AMERICA EYE TRACKING MARKET VALUE, BY END-USER INDUSTRY, 2023-2030, (MILLION USD)

TABLE 32. TOBII AB: COMPANY SNAPSHOT

TABLE 33. TOBII AB: OPERATING BUSINESS SEGMENTS

TABLE 34. TOBII AB: PRODUCT PORTFOLIO

TABLE 35. TOBII AB: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 36. TOBII AB: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 37. TOBII AB: KEY STRATERGY

TABLE 38. SMART EYE AB: COMPANY SNAPSHOT

TABLE 39. SMART EYE AB: OPERATING BUSINESS SEGMENTS

TABLE 40. SMART EYE AB: PRODUCT PORTFOLIO

TABLE 41. SMART EYE AB: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 42. SMART EYE AB: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 43. SMART EYE AB: KEY STRATERGY

TABLE 44. LATTICE SEMICONDUCTOR CORP: COMPANY SNAPSHOT

TABLE 45. LATTICE SEMICONDUCTOR CORP: OPERATING BUSINESS SEGMENTS

TABLE 46. LATTICE SEMICONDUCTOR CORP: PRODUCT PORTFOLIO

TABLE 47. LATTICE SEMICONDUCTOR CORP: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 48. LATTICE SEMICONDUCTOR CORP: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 49. LATTICE SEMICONDUCTOR CORP: KEY STRATERGY

TABLE 50. OGILVY: COMPANY SNAPSHOT

TABLE 51. OGILVY: OPERATING BUSINESS SEGMENTS

TABLE 52. OGILVY: PRODUCT PORTFOLIO

TABLE 53. OGILVY: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 54. OGILVY: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 55. OGILVY: KEY STRATERGY

TABLE 56. SEEING MACHINES LIMITED: COMPANY SNAPSHOT

TABLE 57. SEEING MACHINES LIMITED: OPERATING BUSINESS SEGMENTS

TABLE 58. SEEING MACHINES LIMITED: PRODUCT PORTFOLIO

TABLE 59. SEEING MACHINES LIMITED: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 60. SEEING MACHINES LIMITED: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 61. SEEING MACHINES LIMITED: KEY STRATERGY

TABLE 62. AVSIMULATION: COMPANY SNAPSHOT

TABLE 63. AVSIMULATION: OPERATING BUSINESS SEGMENTS

TABLE 64. AVSIMULATION: PRODUCT PORTFOLIO

TABLE 65. AVSIMULATION: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 66. AVSIMULATION: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 67. AVSIMULATION: KEY STRATERGY

TABLE 68. LUMEN: COMPANY SNAPSHOT

TABLE 69. LUMEN: OPERATING BUSINESS SEGMENTS

TABLE 70. LUMEN: PRODUCT PORTFOLIO

TABLE 71. LUMEN: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 72. LUMEN: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 73. LUMEN: KEY STRATERGY

TABLE 74. EYETECH DIGITAL SYSTEMS, INC.: COMPANY SNAPSHOT

TABLE 75. EYETECH DIGITAL SYSTEMS, INC.: OPERATING BUSINESS SEGMENTS

TABLE 76. EYETECH DIGITAL SYSTEMS, INC.: PRODUCT PORTFOLIO

TABLE 77. EYETECH DIGITAL SYSTEMS, INC.: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 78. EYETECH DIGITAL SYSTEMS, INC.: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 79. EYETECH DIGITAL SYSTEMS, INC.: KEY STRATERGY

TABLE 80. EYETRACKING: COMPANY SNAPSHOT

TABLE 81. EYETRACKING: OPERATING BUSINESS SEGMENTS

TABLE 82. EYETRACKING: PRODUCT PORTFOLIO

TABLE 83. EYETRACKING: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 84. EYETRACKING: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 85. EYETRACKING: KEY STRATERGY

TABLE 86. GAZEPOINT: COMPANY SNAPSHOT

TABLE 87. GAZEPOINT: OPERATING BUSINESS SEGMENTS

TABLE 88. GAZEPOINT: PRODUCT PORTFOLIO

TABLE 89. GAZEPOINT: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 90. GAZEPOINT: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 91. GAZEPOINT: KEY STRATERGY

TABLE 92. EYEGAZE: COMPANY SNAPSHOT

TABLE 93. EYEGAZE: OPERATING BUSINESS SEGMENTS

TABLE 94. EYEGAZE: PRODUCT PORTFOLIO

TABLE 95. EYEGAZE: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 96. EYEGAZE: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 97. EYEGAZE: KEY STRATERGY

TABLE 98. EYEWARE TECH: COMPANY SNAPSHOT

TABLE 99. EYEWARE TECH: OPERATING BUSINESS SEGMENTS

TABLE 100. EYEWARE TECH: PRODUCT PORTFOLIO

TABLE 101. EYEWARE TECH: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 102. EYEWARE TECH: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 103. EYEWARE TECH: KEY STRATERGY

TABLE 104. SR RESEARCH LTD.: COMPANY SNAPSHOT

TABLE 105. SR RESEARCH LTD.: OPERATING BUSINESS SEGMENTS

TABLE 106. SR RESEARCH LTD.: PRODUCT PORTFOLIO

TABLE 107. SR RESEARCH LTD.: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 108. SR RESEARCH LTD.: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 109. SR RESEARCH LTD.: KEY STRATERGY

TABLE 110. PUPIL LABS: COMPANY SNAPSHOT

TABLE 111. PUPIL LABS: OPERATING BUSINESS SEGMENTS

TABLE 112. PUPIL LABS: PRODUCT PORTFOLIO

TABLE 113. PUPIL LABS: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 114. PUPIL LABS: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 115. PUPIL LABS: KEY STRATERGY

TABLE 116. IRISBOND CROWDBONDING, S.L.: COMPANY SNAPSHOT

TABLE 117. IRISBOND CROWDBONDING, S.L.: OPERATING BUSINESS SEGMENTS

TABLE 118. IRISBOND CROWDBONDING, S.L.: PRODUCT PORTFOLIO

TABLE 119. IRISBOND CROWDBONDING, S.L.: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 120. IRISBOND CROWDBONDING, S.L.: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 121. IRISBOND CROWDBONDING, S.L.: KEY STRATERGY

LIST OF FIGURES

FIGURE 1. BARGAINING POWER OF SUPPLIERS

FIGURE 2. BARGAINING POWER OF BUYERS

FIGURE 3. DEGREE OF COMPETITION

FIGURE 4. THREAT OF SUBSTITUTE

FIGURE 5. THREAT OF NEW ENTRANTS

FIGURE 6. NORTH AMERICA EYE TRACKING MARKET VALUE, BY TYPE, 2023-2030, (MILLION USD)

FIGURE 7. HEAD MOUNTED EYE TRACKER, MARKET VALUE, BY COUNTRY, 2023-2030, (MILLION USD)

FIGURE 8. REMOTE EYE TRACKER, MARKET VALUE, BY COUNTRY, 2023-2030, (MILLION USD)

FIGURE 9. NORTH AMERICA EYE TRACKING MARKET VALUE, BY COMPONENT, 2023-2030, (MILLION USD)

FIGURE 10. HARDWARE, MARKET VALUE, BY COUNTRY, 2023-2030, (MILLION USD)

FIGURE 11. SOFTWARE, MARKET VALUE, BY COUNTRY, 2023-2030, (MILLION USD)

FIGURE 12. NORTH AMERICA EYE TRACKING MARKET VALUE, BY APPLICATION, 2023-2030, (MILLION USD)

FIGURE 13. ASSISTIVE COMMUNICATION, MARKET VALUE, BY COUNTRY, 2023-2030, (MILLION USD)

FIGURE 14. ACADEMIC RESEARCH, MARKET VALUE, BY COUNTRY, 2023-2030, (MILLION USD)

FIGURE 15. CONSUMER BEHAVIOR RESEARCH, MARKET VALUE, BY COUNTRY, 2023-2030, (MILLION USD)

FIGURE 16. USABILITY TESTING, MARKET VALUE, BY COUNTRY, 2023-2030, (MILLION USD)

FIGURE 17. OTHER APPLICATIONS, MARKET VALUE, BY COUNTRY, 2023-2030, (MILLION USD)

FIGURE 18. NORTH AMERICA EYE TRACKING MARKET VALUE, BY END-USER INDUSTRY, 2023-2030, (MILLION USD)

FIGURE 19. RETAIL, MARKET VALUE, BY COUNTRY, 2023-2030, (MILLION USD)

FIGURE 20. AUTOMOTIVE, MARKET VALUE, BY COUNTRY, 2023-2030, (MILLION USD)

FIGURE 21. HEALTHCARE, MARKET VALUE, BY COUNTRY, 2023-2030, (MILLION USD)

FIGURE 22. GOVERNMENT, MARKET VALUE, BY COUNTRY, 2023-2030, (MILLION USD)

FIGURE 23. OTHERS, MARKET VALUE, BY COUNTRY, 2023-2030, (MILLION USD)

FIGURE 24. NORTH AMERICA EYE TRACKING MARKET VALUE, BY REGION 2023-2030, (MILLION USD)

FIGURE 25. UNITED STATES NORTH AMERICA EYE TRACKING MARKET VALUE, BY TYPE 2023-2030, (MILLION USD)

FIGURE 26. UNITED STATES NORTH AMERICA EYE TRACKING MARKET VALUE, BY COMPONENT 2023-2030, (MILLION USD)

FIGURE 27. UNITED STATES NORTH AMERICA EYE TRACKING MARKET VALUE, BY APPLICATION 2023-2030, (MILLION USD)

FIGURE 28. UNITED STATES NORTH AMERICA EYE TRACKING MARKET VALUE, BY END-USER INDUSTRY 2023-2030, (MILLION USD)

FIGURE 29. CANADA NORTH AMERICA EYE TRACKING MARKET VALUE, BY TYPE 2023-2030, (MILLION USD)

FIGURE 30. CANADA NORTH AMERICA EYE TRACKING MARKET VALUE, BY COMPONENT 2023-2030, (MILLION USD)

FIGURE 31. CANADA NORTH AMERICA EYE TRACKING MARKET VALUE, BY APPLICATION 2023-2030, (MILLION USD)

FIGURE 32. CANADA NORTH AMERICA EYE TRACKING MARKET VALUE, BY END-USER INDUSTRY 2023-2030, (MILLION USD)

FIGURE 33. MEXICO NORTH AMERICA EYE TRACKING MARKET VALUE, BY TYPE 2023-2030, (MILLION USD)

FIGURE 34. MEXICO NORTH AMERICA EYE TRACKING MARKET VALUE, BY COMPONENT 2023-2030, (MILLION USD)

FIGURE 35. MEXICO NORTH AMERICA EYE TRACKING MARKET VALUE, BY APPLICATION 2023-2030, (MILLION USD)

FIGURE 36. MEXICO NORTH AMERICA EYE TRACKING MARKET VALUE, BY END-USER INDUSTRY 2023-2030, (MILLION USD)

FIGURE 37. TOBII AB: NET SALES, (2021-2023)

FIGURE 38. TOBII AB: PRIMARY MARKET COMPETITORS

FIGURE 39. SMART EYE AB: NET SALES, (2021-2023)

FIGURE 40. SMART EYE AB: PRIMARY MARKET COMPETITORS

FIGURE 41. LATTICE SEMICONDUCTOR CORP: NET SALES, (2021-2023)

FIGURE 42. LATTICE SEMICONDUCTOR CORP: PRIMARY MARKET COMPETITORS

FIGURE 43. OGILVY: NET SALES, (2021-2023)

FIGURE 44. OGILVY: PRIMARY MARKET COMPETITORS

FIGURE 45. SEEING MACHINES LIMITED: NET SALES, (2021-2023)

FIGURE 46. SEEING MACHINES LIMITED: PRIMARY MARKET COMPETITORS

FIGURE 47. AVSIMULATION: NET SALES, (2021-2023)

FIGURE 48. AVSIMULATION: PRIMARY MARKET COMPETITORS

FIGURE 49. LUMEN: NET SALES, (2021-2023)

FIGURE 50. LUMEN: PRIMARY MARKET COMPETITORS

FIGURE 51. EYETECH DIGITAL SYSTEMS, INC.: NET SALES, (2021-2023)

FIGURE 52. EYETECH DIGITAL SYSTEMS, INC.: PRIMARY MARKET COMPETITORS

FIGURE 53. EYETRACKING: NET SALES, (2021-2023)

FIGURE 54. EYETRACKING: PRIMARY MARKET COMPETITORS

FIGURE 55. GAZEPOINT: NET SALES, (2021-2023)

FIGURE 56. GAZEPOINT: PRIMARY MARKET COMPETITORS

FIGURE 57. EYEGAZE: NET SALES, (2021-2023)

FIGURE 58. EYEGAZE: PRIMARY MARKET COMPETITORS

FIGURE 59. EYEWARE TECH: NET SALES, (2021-2023)

FIGURE 60. EYEWARE TECH: PRIMARY MARKET COMPETITORS

FIGURE 61. SR RESEARCH LTD.: NET SALES, (2021-2023)

FIGURE 62. SR RESEARCH LTD.: PRIMARY MARKET COMPETITORS

FIGURE 63. PUPIL LABS: NET SALES, (2021-2023)

FIGURE 64. PUPIL LABS: PRIMARY MARKET COMPETITORS

FIGURE 65. IRISBOND CROWDBONDING, S.L.: NET SALES, (2021-2023)

FIGURE 66. IRISBOND CROWDBONDING, S.L.: PRIMARY MARKET COMPETITORS

At Next Move Strategy Consulting, we understand that insightful market research is the cornerstone of successful business decisions. That's why we employ a robust and multifaceted approach, combining various methodologies to deliver the most accurate and actionable data for our clients.

Research Landscape

We navigate the world of research with two primary approaches:

Qualitative Approach

Our qualitative research methodologies involve immersive techniques such as in-depth interviews, focus groups, and observational studies. By engaging directly with individuals and stakeholders, we uncover valuable insights that quantitative data alone may overlook.

Quantitative Research

In tandem with qualitative methodologies, NMSC leverages the power of Quantitative Research to provide a robust foundation of numerical insights. Through systematic data collection and analysis, we quantify patterns, preferences, and market trends, offering a comprehensive view of the business landscape.

Our quantitative research approach employs diverse tools, including surveys, experiments, and statistical modelling. These methodologies enable us to gather data from a large and representative sample, ensuring the statistical significance of our findings. By employing structured questionnaires and standardized data collection methods, we guarantee the reliability and validity of the information we present to our clients.

Quantitative research is particularly effective in measuring the prevalence of trends, assessing market size, and gauging the impact of various factors on consumer behavior. The numerical precision attained through this approach equips our clients with actionable insights, facilitating data-driven decision-making and strategy formulation.

Our Specialized Toolbox for Industry-Specific Market Research

We deploy a specialized arsenal of techniques tailored to meet your unique requirements. Here's a glimpse into our comprehensive toolbox:

Information Procurement

The stage entails acquiring market data or relevant information through various sources and methodologies.

Market Research Approach

We utilize both top-down and bottom-up approaches in market research analysis to achieve a comprehensive understanding of the market dynamics, leveraging the broad perspective of industry trends and macroeconomic factors alongside detailed insights from specific segments and individual companies.

Porters Five Forces Analysis

We conduct Porter's Five Forces analysis to evaluate the competitive landscape of an industry, providing us with insights into factors that affect profitability and strategic positioning.

SWOT Analysis

We conduct SWOT analysis to understand market trends, identify potential threats, capitalize on opportunities, and assess our strengths and weaknesses.

Forecasting

We utilize a forecasting model to predict future consumption by considering parameters like population, economics, regulations, market competition, drivers, constraints, technology, and pricing. We also employ statistical techniques such as multilinear regression, exponential smoothing, moving average, ARIMA, and Monte Carlo simulations for accurate predictions. In econometric forecasting, we analyzed short-term and long-term event impacts, attributing values based on regulatory frameworks, economic factors, and market events.

Frequently Asked Questions

The key market players operating in the North America Eye monitoring systems market includes Tobii AB, Smart Eye AB, Lattice Semiconductor Corp, Ogilvy, Seeing Machines Limited, AVSimulation, Lumen, Eyetech Digital Systems, Inc., EyeTracking, Gazepoint, Eyegaze, Eyeware Tech, SR Research Ltd., Pupil Labs, and Irisbond Crowdbonding, S.L. and others.

According to the Next Move Strategy Consulting, the size of the North America eye tracking market is predicted to reach USD 1644.3 million by 2030, at a CAGR of 29.5% from 2024 to 2030.

The market face challenges from the proliferation of alternative technologies including gesture recognition, unimodal methods, and multimodal activity recognition. These technologies offer competitive solutions that extend beyond traditional eye tracking capabilities, potentially limiting market growth.

Factors such as rising incidence of mental disorders and integration of eye tracking systems in the automotive industry contribute to the growth of the market.

Government initiatives, such as those introduced by the Biden-Harris Administration, aim to promote responsible innovation in AI and align with the principles of Eye Tracking, fostering growth in the market.

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Trending Report

North America Eye Tracking Market

North America Eye Tracking Market Overview

Rising Incidence of Mental Disorders Propels the Demand for Eye Tracking Technology

Integration of Eye Tracking Systems in the Automotive Industry Fuels Growth in the Market

Proliferation of Alternative Technologies Hinders Market Expansion

Integration of AR and VR in Eye Tracking Technology Create Future Market Prospects

U.S Dominates the North America Eye Tracking Market Share

Canada to Witness Substantial Growth in the North America Eye Tracking Market

Competitive Landscape

North America Eye Tracking Market Key Segments

By Type

By Component

By Application

By End-User Industry

By Country

KEY PLAYERS

Qualitative Approach

Our Specialized Toolbox for Industry-Specific Market Research

Information Procurement

Market Research Approach

Porters Five Forces Analysis

SWOT Analysis

Forecasting

Frequently Asked Questions

Download Free Sample

Our Clients

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Trending Report

North America Eye Tracking Market

North America Eye Tracking Market Overview

Rising Incidence of Mental Disorders Propels the Demand for Eye Tracking Technology

Integration of Eye Tracking Systems in the Automotive Industry Fuels Growth in the Market

Proliferation of Alternative Technologies Hinders Market Expansion

Integration of AR and VR in Eye Tracking Technology Create Future Market Prospects

U.S Dominates the North America Eye Tracking Market Share

Canada to Witness Substantial Growth in the North America Eye Tracking Market

Competitive Landscape

North America Eye Tracking Market Key Segments

By Type

By Component

By Application

By End-User Industry

By Country

KEY PLAYERS

Qualitative Approach

Our Specialized Toolbox for Industry-Specific Market Research

Information Procurement

Market Research Approach

Porters Five Forces Analysis

SWOT Analysis

Forecasting

Frequently Asked Questions

Which are the key players operating in the North America Eye Tracking market?

What will be the size of the North America eye tracking market in 2030?

What are the challenges hindering the market growth?

What factors are driving the growth of the Eye Tracking market in North America?

How do government initiatives impact the market in the United States?

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