Personalized Nutrition Market

Personalized Nutrition Market Overview

The global Personalized Nutrition Market size was valued at USD 14.77 billion in 2024 and is predicted to reach USD 35.42 billion by 2030 with a CAGR of 15.7% from 2025-2030.

The market is driven by trends including rising awareness towards fitness and health and rising disposable income and expansion of the sports industry. However, high cost related with personalized nutrition limits the growth of the market. On the other hand, technological innovation offers future growth opportunities for the market. Market leader such as Amway Corp. and BASF SE are taking initiatives to maintain dominance in the industry. These projects are pioneering the way to the future market expansion.

Increasing Awareness Toward Health and Fitness Boosts the Market

Heightened awareness toward health and fitness among the people boosts the demand for personalized nutrition. This nutrition helps in dietary plans that support individual health goals and overall well-being. 

The Health and Fitness Association report 2023 mentioned that around 86% of consumer in more than 50 countries and territories are conscious and motivated to perform exercise for their health. This growing emphasis on a healthy lifestyle drives the demand for individualized nutrition to meet daily nutrition requirement, thereby fuelling the growth of the market. 

Growing Disposable Income Propels the Personalized Nutrition Market Growth

The rapid spending in health and wellbeing by individuals driven by the rise in disposable income accelerates the demand for personalized nutrition. This surge in financial freedom enhances purchasing power and enables consumer to seek out and afford personalized dietary plans that promise better health outcomes and improved performance. 

The latest report of OECD mentioned that the household income of Austria and Denmark grew by 2.22% and 1.62% in 2023. This reflects greater financial stability and the growing consumer willingness to invest in health that is fuelling the growth of the market. 

Expanding Sports Industry Fuels, the Personalized Nutrition Market Demand

The rapidly growing sports industry drives the need for accuracy in nutrition solutions. As athletes are engaging in more rigorous and specialized training there is a greater need for personalized nutrition that supports their individual performance and recovery requirements. 

According to the Olympics report, the Paris 2024 Olympics hosted a minimum of 10,000 athletes. The growth in sports participation is one of the most important drivers that reflect the necessity for individualized dietary regimens, since athletes incorporate personalized nutrition into their everyday lives in order to produce maximum performance and optimal results, further fueling the market expansion.

High Cost Associated with Personalized Nutrition Hinders the Market Growth 

The high cost associated with individualized nutrition diminishes customer engagement and acts as a significant barrier to market growth. This cost barrier limits accessibility particularly for price sensitive consumers thereby restricting personalized nutrition market expansion.

Technological Advancements Creates Future Growth Opportunities for the Market 

On the contrary, the technological advancement including artificial intelligence (AI) based personalized nutrition is anticipated to create future opportunity for the market. Artificial intelligence based individualized nutrition involves using artificial intelligence to create customized dietary and physical activity plans according to individual needs. 

For instance, in April 2023, Protein developed an AI-based mobile application for providing personalized nutrition and physical activity plans to users. The system will rely on user profile information, and data from connected sensors to generate customized daily and weekly meal plans.

Market Segmentations and Scope of the Study 

The personalized nutrition market report is segmented by product type, distribution channel, end-user and region. On the basis of product type, the market is classified into supplement-based nutrition, meal plans, functional foods and genetic-based nutrition.  On the basis of distribution channel, the market is bifurcated into online platform and offline platform. On the basis of end-user, the market is divided into individuals, healthcare providers, fitness enthusiasts and other end users. Regional breakdown and analysis of each of the aforesaid segments includes regions comprising of North America, Europe, Asia-Pacific, and RoW.

Geographical Analysis

North America dominates the personalized nutrition market share and is expected to continue being the largest during the forecast period due to growing health and wellness-related consciousness among individuals in this region. 

According to Health & Fitness Association, nearly 64% Americans revealed that wellness is more than anything else and Planet Fitness boasted nearly 17 million memberships as of the last quarter of 2023. This growing number of people adopting a healthy lifestyle is driving the market demand for tailored nutrition to address day-to-day nutritional needs and thus driving the growth of the market.

Moreover, the presence of key market players such as Segterra Inc and Inside Tracker are adopting various business strategy including product launches that in turn is boost the market growth in this region. 

For instance, in January 2024, Inside Tracker a personalised nutrition model by Segterra launched VO2max feature that offers personalized recommendations to enhance VO2max levels through targeted exercise and training. This highlights the importance of personalized health data to improve overall health that is boosting the growth of the market.

On the other hand, Asia-Pacific reflects steady growth in the market during the forecast period due to the higher engagement of individuals towards physical activities. With a growing number of individuals doing routine physical training, it fuels the demand for personalized nutrition services that improves their performance. 

The region hosts international sporting events including the Asian Games and the Asia Youth Paralympic Games that is projected to attract over 5 thousand sportspersons and 1 thousand youth in 2025 respectively. This heightened level of sporting activity boosts the necessity of private nutrition as athletes include tailored diet plans in their exercise regimens to achieve maximum performance and recovery outcomes at such activities.

Moreover, the growing investment by the government in the sporting sector drives the demand for customized nutrition. 

As per the report published by the Aspen Institute Project Play, the government of China spent around USD 3.28 billion in 2023 on sport. The growing investment in sports enhance the sports arena for the athlete and develop more interest towards sports and fitness. 

Competitive Landscape

Various players operating in the personalized nutrition industry are Amway Corp., BASF SE, Herbalife Nutrition Ltd., Prenetics Global Limited, HealthifyMe Wellness Private Limited, DSM Firmenich, Aeroflow Inc., Viome Life Sciences, Inc., DayTwo Inc., Metagenics, Viome, Novogenia Gmbh, GUTXY, Gini health, FoodMarble, and others. These market players are adopting various strategies such as product launch and acquisition to remain dominant in the market. 

For instance, in June 2024, Aeroflow Inc launched a telehealth personalised nutrition service. This service aims to offer personalized and group based nutrition counselling sessions with qualified dietitians.

Moreover, in November 2023, Viome Life Sciences Inc acquired Naring Health Inc and its subsidiaries to enhance its offerings in personalized nutrition and health monitoring. The acquisition allows Viome to integrate Naring Health's resources including patents and intellectual property to provide food and supplement recommendations.  

Key Benefits

• The report provides quantitative analysis and estimations of the personalized nutrition market from 2025 to 2030, which assists in identifying the prevailing market opportunities.

• The study comprises a deep-dive analysis of the current and future personalized nutrition market trends to depict prevalent investment pockets in the market.

• Information related to key drivers, restraints, and opportunities and their impact on the personalized nutrition market is provided in the report. 

• Competitive analysis of the players, along with their market share is provided in the report.

• SWOT analysis and Porters Five Forces model is elaborated in the study.

• Value chain analysis in the market study provides a clear picture of roles of stakeholders.

Personalized Nutrition Market Key Segments

By Product Type

• Supplement-Based Nutrition

• Meal Plans

• Functional Foods

• Genetic-based Nutrition 

By Distribution Channel

• Online

• Offline 

By End Users

• Individuals

• Healthcare Providers

• Fitness Enthusiasts

• Other End Users

By Region

• North America

  • The U.S.

  • Canada

  • Mexico

• Europe

  • The UK

  • Germany

  • France        

  • Italy        

  • Spain        

  • Denmark        

  • Netherlands        

  • Finland        

  • Sweden        

  • Norway        

  • Russia

  • Rest of Europe

• Asia-Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Indonesia

  • Singapore

  • Taiwan

  • Thailand

  • Rest of Asia-Pacific 

• RoW

  • Latin America

  • Middle East 

  • Africa

Key Players

• Amway Corp.

• BASF SE

• Herbalife Nutrition Ltd.

• Prenetics Global Limited   

• HealthifyMe Wellness Private Limited

• DSM Firmenich

• Aeroflow Inc.

• Viome Life Sciences, Inc.

• DayTwo Inc.

• Metagenics

• Viome

• Novogenia Gmbh

• GUTXY

• Gini health

• FoodMarble

REPORT SCOPE AND SEGMENTATION:

Parameters	Details
Market Size in 2024	USD 14.77 billion
Revenue Forecast in 2030	USD 35.42 billion
Growth Rate	CAGR of 15.7% from 2025 to 2030
Analysis Period	2024–2030
Base Year Considered	2024
Forecast Period	2025–2030
Market Size Estimation	Billion (USD)
Growth Factors	Rising awareness towards health and fitness boosts the market growth. Increasing disposable income is fueling the growth of the market Rapidly growing sports events fuel the market growth.
Countries Covered	28
Companies Profiled	15
Market Share	Available for 10 companies
Customization Scope	Free customization (equivalent to up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.
Pricing and Purchase Options	Avail customized purchase options to meet your exact research needs.