Sun Care Products Market

Sun Care Products Market Overview

The global Sun Care Products Market size is estimated at USD 14.23 billion in 2024 and is predicted to reach USD 19.33 billion by 2030 with a CAGR of 5.3% from 2025-2030. 

The increasing incidence of skin cancer, rise in outbound tourism and expansion of e-commerce sector are the primary drivers for the growth of the market. However, strict restrictions by regulatory bodies hinder the market expansion. On the contrary, innovations in sun care product is expected to create ample growth opportunity for the market in future. 

Moreover, top players such as Unilever, Dow. Inc., Univar Solutions LLC, and others are launching several new products in order to stay in the competition. These products include sunscreens, sunblocks, after sun lotions and self-tanners contain active ingredients that either absorb or reflect UV rays to shield the skin. Their importance lies to promote skin health and provide long-term protection against damage from the sun and meet the growing demand for preventive skincare solutions globally.

Increasing Incidence of Skin Cancer Drives Growth of the Market

Increase in skin cancer cases led to a high demand for sun care products since awareness of health issues associated to UV radiation increases consumer demand for effective sun protection. This indicates a crucial role for these products in preventive health and hence, leads to growth in the market as people value protection of skin over other needs. According to the latest report from Globocan, the mortality figure for non-melanoma skin cancer accounted to 69.4 thousand in 2022 and is expected to increase to 150.5 thousand by 2050, showing an increase of 116.9%.

Rise in Outbound Tourism Boosts Market Growth

The global increase in outward travel provides the impetus towards growing sun care products market demand as travellers now focus on sun protection while on vacation. At sunny places, demand for convenient travel high SPF sunscreens causes growth and innovation for sun protection products with outdoor and leisure activities in mind. 

The latest data of UN Tourism, states that Canada's outbound tourism spending pegged at 37.26 billion in 2022, and rose to 52.77 billion in 2023, reflecting a growth of 41.6% within a span of one year. Also, overseas tourism spending of Belgium stood at 19.23 billion in 2022 and rose to 21.37 billion in 2023, showing a growth of 11.1%.

Expansion of E-Commerce Sector Boosts Market Growth

Global e-commerce growth boosts the sun care products market growth as it provides consumers easy access to a wide range of sun protection products that allows convenient product comparison and customer reviews boosting sales of sunscreens and related products. 

This shift in shopping behavior expands market reach, attracting a broader audience and driving demand for innovative sun care solutions. The International Trade Administration, the global ecommerce market reached USD 24 trillion in 2023 and is estimated to reach USD 36 trillion by 2026, marking a remarkable 50% rise in 3 years.

Strict Restrictions by Regulatory Bodies Hinders Sun Care Products Market Expansion

Stringent regulations by organizations such as the U.S. Food and Drug Administration and the European Medicines Agency on product formulation, safety, and labelling increase compliance costs and delay approvals, limiting sun care product adoption and hindering market challenges.

New Innovations in Sun Care Products Creates Growth Opportunities 

Innovations in sun care product is expected to create ample market opportunities in future. These innovations meet evolving consumer preferences skin health and environmental sustainability. 

For instance, in October 2024, Bacfarm, developed UV protection ingredients derived from a bacteria offering an eco-friendly alternative to traditional chemical filters used in sunscreens. Such creation addresses environmental concerns and maintains effective sun protection that reflects a growing trend toward sustainable and skin friendly sun care solutions.

Market Segmentations and Scope of the Study

The sun care products market report is segmented on the basis of product type, SPF protection level, formulation, skin type, distribution channel, end-users, and region. On the basis of product type, the market is divided into sun-protection, after-sun, and tanning. On the basis of SPF protection level, the market is segmented into low SPF (below 30), medium SPF (30–50), and high SPF (50 and above). On the basis of formulation, the market is divided into cream, gel, lotion, spray, and others. On the basis of skin type, the market is segmented into normal skin, sensitive skin, oily skin, and others. On the basis of distribution channel, the market is divided into and online stores. Offline is further divided into supermarkets, retailers, pharmacies and drug stores. On the basis of end-users, the market is categorized into adults and children. Regional breakdown and analysis of each of the aforesaid segments includes regions comprising of North America, Europe, Asia-Pacific, and RoW.

Geographical Analysis

Asia-Pacific dominates the sun care products market share and is predicted to continue its dominance throughout the forecast year. This owes to rise in outbound tourism that leads to increased demand for sun protection products as consumers seek to safeguard their skin while traveling to sunny destinations. As per the latest UN Tourism report, outbound tourism expenditure of India accounted to USD 1055.57 billion in 2021and it reached USD 2752.70 billion by 2023, representing 160.8% growth over 2 years.

Moreover, the increase in skin cancer in this region drives the sun care product market as consumers become more conscious of the need for sun protection. The rising awareness about the harmful effects of UV exposure leads to higher demand for sun protection products, that offers advanced protection and skin benefits. 

According to the latest report of Globocan, China’s non-melanoma skin cancer cases accounted to 26 thousand in 2022 and it is projected to increase to 53 thousand by 2050, showing a notable growth of 103.8% over the time span of 28 years.

On the other hand, North America is considered fastest growing region in the sun care products industry due to growth in online retail that enhances accessibility and convenience for consumers seeking sun protection. 

The availability of diverse options, easy price comparisons, and targeted recommendations, drive sales of sunscreens in online platforms, expanding the market reach and meeting rising demand for sun protection products. The latest report of Centre for Retail Research stats that the U.S. online share of retail trade stood at 9.7% in 2012 and it increased to 18.8% in 2022. 

Also, the presence of notable players such as Honeywell and myDerm in this region boosts the market growth due to the adoption of strategies including product launches. These companies drive competition and expand product offerings by meeting diverse consumer needs, thus boosting market demand for sun care solutions. 

For example, in July 2023, myDerm made partnership with Honeywell and launched mineral SPF 50 clinical sunscreen continuous spray. This product provides UVA/UVB protection and is environmentally friendly aligning with consumer demand for sustainable beauty products.

Competitive Landscape

Sun care products industry comprises of several key market players such as Unilever, Dow. Inc., Univar Solutions LLC, Croda International Plc, BASF SE,  DSM-Firmenich, Elementis PLC, Beiersdorf AG,  Clariant AG, Shiseido Co.,Ltd., Kao Corporation, Estee Lauder Inc., Natura & Co, L'Oreal S.A, Solesence,  and others. These market players are adopting various strategies including product launches to maintain their dominance in the industry.

For example, in April 2024, Shiseido introduced sun protector lotion SPF 60, for both face and body. This sunscreen features a lightweight, non-oily formulation that provides high UV protection while being water resistant.

Key Benefits

• The report provides quantitative analysis and estimations of the sun care products market from 2025 to 2030, which assists in identifying the prevailing market opportunities.

• The study comprises a deep-dive analysis of the current and future sun care products market trends to depict prevalent investment pockets in the market.

• Information related to key drivers, restraints, and opportunities and their impact on the sun care products industry is provided in the report.

• Competitive analysis of the key players, along with their market share is provided in the report.

• SWOT analysis and Porters Five Forces model is elaborated in the study.

• Value chain analysis in the market study provides a clear picture of roles of stakeholders.

Sun Care Products Market Key Segments

By Product Type 

• Sun-Protection

• After-Sun

• Tanning 

By SPF Protection Level 

• Low SPF (Below 30)

• Medium SPF (30–50)

• High SPF (50 and above)

By Formulation 

• Cream

• Gel

• Lotion

• Spray

• Others

By Skin Type 

• Normal Skin 

• Sensitive Skin 

• Oily Skin

• Others

By Distribution Channel 

• Offline

  • Supermarkets

  • Retailers 

  • Pharmacies and Drug Stores

• Online Stores

By End-Users 

• Adults 

• Children

By Region

• North America

  • The U.S.

  • Canada

  • Mexico

• Europe

  • The UK

  • Germany

  • France        

  • Italy        

  • Spain        

  • Denmark        

  • Netherlands        

  • Finland        

  • Sweden        

  • Norway        

  • Russia        

  • Rest of Europe    

• Asia-Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Indonesia

  • Singapore

  • Taiwan

  • Thailand

  • Rest of Asia-Pacific

• RoW

  • Latin America

  • Middle East

  • Africa

Key Players

• Unilever 

• Dow. Inc. 

• Univar Solutions LLC 

• Croda International Plc 

• BASF SE  

• DSM-Firmenich 

• Elementis Plc 

• Beiersdorf AG  

• Clariant AG

• Shiseido Co., Ltd.

• Kao Corporation

• Estee Lauder Inc.

• Natura & Co

• L'Oreal S.A

• Solésence

REPORT SCOPE AND SEGMENTATION:

Parameters	Details
Market Size in 2024	USD 14.23 Billion
Revenue Forecast in 2030	USD 19.33 Billion
Growth Rate	CAGR of 5.3% from 2025 to 2030
Analysis Period	2024–2030
Base Year Considered	2024
Forecast Period	2025–2030
Market Size Estimation	Billion (USD)
Growth Factors	The increasing incidence of skin cancer propels the market growth. Rise in outbound tourism worldwide accelerate the market growth. The global e-commerce growth promotes the growth of the market.
Countries Covered	28
Companies Profiled	15
Market Share	Available for 10 companies
Customization Scope	Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.
Pricing and Purchase Options	Avail customized purchase options to meet your exact research needs.