Sales Enablement Software Market

Sales Enablement Software Market Overview 

The global Sales Enablement Software Market size was valued at USD 3.54 billion in 2024 and is predicted to reach USD 9.25 billion by 2030 with a CAGR of 17.4% from 2025-2030.  

The factors such as the expansion of telecom industry, rise in the e-commerce sector, and growing IT spending drives the growth of the market. However, the data privacy concerns restrain the growth of the market. 

On the other hand, adoption of automation in software creates future growth opportunities in the market. In addition, key market players such as Nooks and Hookspot among other are adopting various strategies such as product launches to remain dominant in the market. By region, North America dominates the market is anticipated to retain its dominant position in the coming years.

The Growth of Telecom Industry Boosts the Sales Enablement Software Market Growth

The expansion of the telecom sector across the globe due to the growing dependence on digital communication platforms for customer interactions propels the market growth. This increased use and sharing of data increase the demand for solutions that automate sales processes while providing secure management of sensitive customer data. 

The worldwide telecommunication market, the World Economic Forum says, will grow from USD 1.81 trillion in 2022 to USD 2.65 trillion by 2030, growing at a 46.1% compound growth rate over 8 years. This expansion raises the need for strong sales enablement solutions that solve data security issues and maximize sales productivity in an increasingly digitized world.

Rising ecommerce Industry Worldwide Drives the Sales Enablement Software Market Demand

The accelerated growth of the ecommerce industry drives the growth of the market due to the rising demand to handle more customer data and improve digital sales processes. The increase in online sales creates a need for solutions that enhance sales team efficiency and ensure data security and compliance. 

As reported by the International Trade Administration states that the global B2C ecommerce revenue was USD 4.2 trillion in 2024 and is expected to reach USD 5. 5 trillion by 2027. Such rise in the ecommerce sector drives the need for sales enablement technology to streamlines workflows and maintains trust in the online market. 

Increase in Information Technology Spending Boosts the Market Growth

The growth of IT expenditure to BFSI fuels the market as the industry spends on digital solutions in order to maximize sales performance and enhance customer interaction. The increasing demand for effective sales processes and improved customer interactions creates the need for innovative software solutions. 

As per Gartner report, Global IT spending in the BFSI space was USD 623 billion in 2023, up by 13.5% compared to the preceding year. This IT spending growth accelerates the sales enablement platforms adoption, with firms looking for tools that streamline sales approaches and enhance operational efficiency throughout the industry.

Data Privacy Concerns Restrains the Sales Enablement Software Market Expansion

The data privacy and security concerns restrain the adoption of sales enablement software. The risk of breaches and unauthorized access to sensitive information makes businesses cautious, hinder market growth. 

Integration of Automation Software Creates Future Market Opportunities

The integration of artificial intelligence automation in sales enablement software has strong growth prospects by streamlining processes such as content management, lead nurturing, and reporting. Automation creates the effectiveness of sales teams and provides insights, leading to high conversion rates and customer satisfaction. With businesses embracing digital transformation, the application of automation in the sales enablement platform will be likely to propel market growth and innovation.

Market Segmentation and Scope of the Study

The sales enablement software market report is segmented on the basis of component, deployment model, organization size, end users, and region. On the basis of component, the market is divided into software and services. On the basis of deployment model, the market is classified into on-premises and cloud-based. On the basis of organization size, the market is segmented into small and medium enterprises (SMES) and large enterprises. On the basis of end users, the market is divided into IT & telecom, healthcare, retail & e-commerce, BFSI, and others. Regional breakdown and analysis of each of the aforesaid segments include regions comprising North America, Europe, Asia-Pacific, and RoW. 

Geographical Analysis 

North America dominates the sales enablement software market share and is projected to maintain its dominance throughout the forecast period due to the growing telecom sector in this region. 

A report by the GSMA states that smartphone adoption in North America is anticipated to grow from 86% in 2023 to 89% by 2030. Such increase in smartphone and telecom industry is this region is poised to boost the need for sales enablement software, boosting market growth.

Moreover, growth in the insurance industry drives the demand for sales enablement software as companies use digital channels to drive sales performance and handle customer data ethically. As data analysis rises, the tools facilitate streamlined processes while maintaining data security and privacy for sales teams. 

As per the Insurance Information Institute report released in 2023, the U.S. insurance net premium went up from USD 1.49 billion in 2022 to USD 1.54 billion in 2023, an increase of 3.4%. The increase in the insurance premium is an indication that sales enablement solutions must complement digital platforms so that processes can be streamlined, performance enhanced, and ethical handling of data ensured.

On the other hand, Asia Pacific is expected to show a steady rise in the sales enablement software market due to the growth of the e-commerce sector in this region. 

A report by the Indian government states that the ecommerce industry reached USD 123 billion to USD 293 billion by 2028. Such increase in the ecommerce industry in this region boosts the growth of the demand for sales enablement software, boosting the market expansion.

In addition, growth in the IT and business services market is fueling demand for sales enablement software as businesses look to streamline sales operations, boost productivity, and advance customer relationships. 

India's IT and business services sector is estimated to reach USD 19.93 billion by the year 2025, according to the recently released report issued by the Ministry of Commerce and Industry. Such high-speed growth of IT and business service sector makes strong demands for high-tech software solutions optimizing sales workflows and thus fuelling the growth of the market.

Competitive Landscape

The sales enablement software industry comprises of various market players such as HubSpot, Inc., Seismic Software, Inc., Showpad, Inc., Bigtincan Holdings, Upland Software, Inc., Accent Technologies, Inc., Prolifiq Software Inc., Nooks Communications, Inc., Frequence, Inc., Mediafly, Inc., Aexus BV, Salesforce Inc, Outreach Corporation, 6sense, and Agile CRM among others. These market players are adopting various strategies including product launches to stay competitive and maintain their market positions. 

For instance, in October 2024, Nooks launched its AI Sales Assistant Platform (ASAP) to boost sales team efficiency by automating tasks such as pipeline generation, call management, and prospecting. With features such as AI Dialing, Coaching, and Prospecting Assistants, ASAP attracted clients such as Seismic and Fivetran. 

Also, in October 2024, Highspot introduced Fall 2024 products designed specifically for go-to-market (GTM) productivity. With the platform now connecting over 20 million users, including sales teams and channel partners, the products aim to enhance GTM efficiency in a challenging sales environment.

Furthermore, in August 2023, Frequence launched new sales enablement features aimed at enhancing the capabilities of media sellers. These features are designed to streamline the sales process and improve revenue generation for partners using the Frequence platform.

Key Benefits

• The report provides quantitative analysis and estimations of the market from 2025 to 2030, which assists in identifying the prevailing market opportunities.

• The study comprises a deep dive analysis of the current and future sales enablement software market trends to depict prevalent investment pockets in the market.

• Information related to key drivers, restraints, and opportunities and their impact on the sales enablement software industry is provided in the report. 

• Competitive analysis of the players, along with their market share is provided in the report.

• SWOT analysis and Porters Five Forces model is elaborated in the study.

• Value chain analysis in the market study provides a clear picture of roles of stakeholders.

Sales Enablement Software Market Key Segments

By Component

• Software

• Services 

By Deployment Model

• On-Premises

• Cloud-Based

By Organization Size

• Small and Medium Enterprises (SMEs)

• Large Enterprises 

By End Users

• IT & Telecom

• Healthcare

• Retal & E-Commerce

• BFSI

• Others 

By Region

• North America

  • The U.S.

  • Canada

  • Mexico

• Europe

  • The UK

  • Germany

  • France        

  • Italy        

  • Spain        

  • Denmark        

  • Netherlands        

  • Finland        

  • Sweden        

  • Norway        

  • Russia        

  • Rest of Europe    

• Asia Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Indonesia

  • Singapore

  • Taiwan

  • Thailand

  • Rest of Asia Pacific

• RoW

  • Latin America

  • Middle East

  • Africa

Key Players

• HubSpot, Inc.

• Seismic Software, Inc.

• Showpad, Inc.

• Bigtincan Holdings

• Upland Software, Inc.

• Accent Technologies, Inc.

• Prolifiq Software Inc.

• Nooks Communications, Inc.

• Frequence, Inc.

• Mediafly, Inc.

• Aexus BV

• Salesforce, Inc.

• Outreach Corporation

• 6sense

• Agile CRM

REPORT SCOPE AND SEGMENTATION:

Parameters	Details
Market Size in 2024	USD 3.54 billion
Revenue Forecast in 2030	USD 9.25 billion
Growth Rate	CAGR of 17.4% from 2025 to 2030
Analysis Period	2024–2030
Base Year Considered	2024
Forecast Period	2025–2030
Market Size Estimation	Billion (USD)
Growth Factors	The global expansion of the telecom industry accelerates the growth of the market. The rapid growth of the e-commerce industry fuels the market expansion. The increase in IT spending towards BFSI drives the growth of the market.
Countries Covered	28
Companies Profiled	15
Market Share	Available for 10 companies
Customization Scope	Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.
Pricing and Purchase Options	Avail customized purchase options to meet your exact research needs.