U.S. Buy Now Pay Later (BNPL) Market

Plastic Optic Fiber Market Report Thumbnail

U.S. Buy Now Pay Later (BNPL) Market by Channel (Online and Point of Sale (PoS)), by Application (Retail Goods, Media & Entertainment, Healthcare & Wellness, Automotive, Home Improvement, and Others), by End User (Generation X, Generation Z/Millennials, and Baby Boomers) - Opportunity Analysis and Industry Forecast, 2024– 2030

Industry: ICT & Media | Publish Date: 30-May-2024 | No of Pages: 106 | No. of Tables: 74 | No. of Figures: 39 | Format: PDF | Report Code : N/A

  • Facebook
  • Twitter
  • Linkedin
  • Whatsapp

The U.S. Buy Now Pay Later (BNPL) Market Overview

The U.S. Buy Now Pay Later (BNPL) Market size was valued at USD 48.87 billion in 2023, and is predicted to reach USD 224.65 billion by 2030, at a CAGR of 20.5% from 2024 to 2030. Buy now pay later (BNPL) is a convenient short-term financing option that allows consumers to defer payment for purchases to a later date. This payment method, structured with an installment plan, involves consumers, financiers, and merchants, enabling customers to shop online and in stores without immediate full payment. BNPL is versatile, covering a wide range of purchases from everyday items including clothing and electronics to larger expenses such as home improvement products.

The popularity of BNPL is on the rise due to its numerous advantages for consumers. It provides a flexible way to buy high-cost items such as smartphones and laptops, pay for educational expenses including tuition fees and stationery, and even cover daily expenses such as canteen bills. Additionally, the introduction of zero-interest payment options by BNPL providers makes this payment solution even more appealing to customers, offering them a convenient and attractive payment alternative.

Growing Online Shopping Among the Consumers is Driving the Growth of the U.S. Buy Now Pay Later (BNPL) Market

The burgeoning buy now pay later (BNPL) market is being driven by the escalating prevalence of online shopping. As digital commerce progressively dominates consumer preferences, individuals are embracing the convenience of purchasing goods and services online. This surge in online transactions has spurred a growing demand for flexible payment solutions that cater to diverse financial needs. BNPL services have emerged as a leading contender in meeting this demand, offering consumers the flexibility to postpone payments or distribute expenses across manageable installments. This adaptability resonates with a wide range of shoppers, from those seeking prudent financial management strategies to those desiring immediate access to desired products without upfront payment burdens. The symbiotic relationship between online shopping and BNPL services underscores a transformative shift in consumer behaviour and payment preferences, heralding continued growth and innovation in the BNPL market.

 

Rising Integration of BNPL Among the Merchants Across Various Industries 

Merchant adoption of buy now pay later (BNPL) services is a pivotal force propelling the expansion of the BNPL market. This trend involves integrating BNPL payment options into the offerings of an increasing number of retailers and e-commerce platforms. For consumers, this translates to enhanced payment flexibility, allowing them to distribute the cost of purchases over installments instead of paying the full amount upfront. Such flexibility resonates with shoppers, particularly for larger-ticket items, making purchases more manageable within their budgets.

Meanwhile, for businesses, offering BNPL options can lead to increased sales and conversion rates. By providing alternative payment methods, merchants can attract a broader customer base and reduce shopping cart abandonment rates. The integration of BNPL services into various retail channels helps merchants stay competitive by catering to consumer preferences, particularly among younger demographics who favor the convenience and flexibility of BNPL solutions. With more merchants embracing BNPL options, the market is poised for further expansion and innovation, driving sustained growth in the BNPL sector.

 

High Interest Rates and Fees Associated with BNPL services Hinder the U.S. Buy Now Pay Later (BNPL)Market Growth

High fees and interest rates in the buy now, pay later (BNPL) market pose potential obstacles to its growth by deterring consumer participation. BNPL transactions typically involve installment payments with additional fees or interest charges. If these fees are perceived as too high, consumers may opt for alternative payment methods or refrain from accumulating additional debt. This hesitancy to use BNPL options may limit market expansion and undermine consumer trust.

To address this challenge, BNPL providers must carefully manage their fee structures and interest rates to ensure affordability while remaining competitive. Transparent pricing, clear communication of terms, and responsible lending practices are essential for building trust and encouraging widespread adoption of BNPL services. Regulatory oversight may also play a role in ensuring fair and transparent pricing practices within the BNPL market.

Integration of Artificial Intelligence (AI) Technology Creates Ample Opportunity Growth for the U.S. Buy Now Pay Later (BNPL) Market

The adoption of Artificial Intelligence (AI) algorithms for credit assessment within the buy now pay later (BNPL) sector denotes a cutting-edge strategy for evaluating consumer creditworthiness. Unlike traditional methods, AI-driven algorithms analyze a diverse set of data sources, including unconventional indicators such as online shopping habits and social media activity, alongside conventional credit history.

This comprehensive analysis provides BNPL providers with deeper insights into individual financial behaviours, facilitating more accurate credit assessments and tailored financing options. Moreover, the continuous learning capabilities of AI algorithms ensure that credit scoring models remain adaptive to evolving consumer trends over time. Therefore, the adoption of AI technology for credit assessment within the BNPL sector enhances risk management practices and contributes to a more personalized and efficient customer experience.

 

Competitive Landscape

The market players operating in the U.S. buy now pay later industry include Affirm Holdings, Inc., Atome, Block, Inc. (Square), Klarna Bank AB (PULP), Latitude, Openpay, PayPal Holdings, Inc., Sezzle, Scalapay, Zip Co Ltd. (Zip), and others.

U.S. Buy Now Pay Later Market Key Segments

By Channel

  • Online

  • Point of Sale (PoS)

By Application

  • Retail Goods

  • Media & Entertainment

  • Healthcare & Wellness

  • Automotive

  • Home Improvement

  • Others

By End User

  • Generation X

  • Generation Z/Millennials

  • Baby Boomers

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2023

USD 48.87 Billion

Revenue Forecast in 2030

USD 224.65 Billion

Growth Rate

CAGR of 20.5% from 2024 to 2030

Analysis Period

2023–2030

Base Year Considered

2023

Forecast Period

2024–2030

Market Size Estimation

Billion (USD)

Growth Factors

  • Growing online shopping among the consumers.

  • Rising integration of BNPL among the merchants across various industries.

Companies Profiled

10

Market Share

Available for 10 companies

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

KEY PLAYERS

  • Affirm Holdings, Inc.

  • Atome

  • Block, Inc. (Square)

  • Klarna Bank AB (PULP)

  • Latitude

  • Openpay

  • PayPal Holdings, Inc.

  • Sezzle

  • Scalapay

  • Zip Co Ltd. (Zip)

Bar chart Pie chart Pie chart

Frequently Asked Questions

The key market players operating in the U.S. buy now pay later market are Affirm Holdings, Inc., Atome, Block, Inc. (Square), Klarna Bank AB (PULP), Latitude, Openpay, PayPal Holdings, Inc., Sezzle, Scalapay, Zip Co Ltd. (Zip), and others.

According to the Next Move Strategy Consulting, the size of the U.S. buy now pay later market is estimated to be at USD 224.65 Billion in 2030.

BNPL offers convenience and flexibility, allowing consumers to spread the cost of purchases over time without incurring interest charges. It also provides access to goods and services that may otherwise be unaffordable upfront.

Key challenges are the high interest rates and fees associated with BNPL services.

According to the Next Move Strategy Consulting, the size of the U.S. buy now pay later market is estimated at USD 48.87 Billion in 2023.

Download Free Sample

Please Enter Full Name

Please Enter Valid Email ID

Please enter Country Code and Phone No

Please enter message

popular
$2,575
$1,575
$3,875
$2,975

This website uses cookies to ensure you get the best experience on our website. Learn more