U.S. Eye Tracking Market

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U.S. Eye Tracking Market by Type (Head Mounted Eye Tracker and Remote Eye Tracker), by Component (Hardware and Software), by Application (Assistive Communication, Academic Research, Consumer Behavior Research, Usability Testing and Other Applications), and by End-User Industry (Retail, Automotive, Healthcare, Government and Others)- Opportunity Analysis and Industry Forecast, 2024– 2030

Industry: Semiconductor & Electronics | Publish Date: 17-Jul-2024 | No of Pages: 143 | No. of Tables: 108 | No. of Figures: 53 | Format: PDF | Report Code : N/A

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U.S. Eye Tracking Market Overview

The U.S. Eye Tracking Market size was valued at USD 191.8 million in 2023, and is predicted to reach USD 1138.2 million by 2030, at a CAGR of 27.7% from 2024 to 2030.

The eye tracking industry is a comprehensive ecosystem of products, services, and technologies designed to measure and analyze eye movements, gaze direction, and fixation points. This market includes specialized hardware such as cameras, sensors, and light sources, as well as software solutions for data processing and analysis.

Eye tracking also known as eye monitoring systems are applied across various industries such as psychology, market research, user experience testing, and human-computer interaction to provide insights into consumer behavior, visual perception, and interface usability.

In the contemporary landscape of user experience and human-computer interaction, eye monitoring systems emerges as an indispensable tool, offering invaluable insights into user engagement and interface usability.

Expansion of Healthcare and IT Sector Boosts the Eye Tracking Market Growth

In the healthcare sector, eye tracking is increasingly used for diagnosing and treating various conditions, including neurological disorders and ophthalmological diseases. The adoption of eye tracking technology in the U.S. extends beyond consumer devices such as Amazon's Fire Max 11 tablet.

Its precision in tracking eye movements and analyzing gaze patterns has revolutionized research methodologies and clinical practices, leading to improved patient care and treatment outcomes. 

Moreover, in the IT industry, eye tracking enhances user interfaces, improves gaming experiences, and optimizes productivity tools, further driving its demand and integration across diverse applications. These advancements highlight the pivotal role of the U.S. in advancing the capabilities and applications of eye tracking technology globally.

 

Growing Utilization of Eye Tracking Systems in Automotive Industry Drives the Market

The expansion of eye tracking technology within the automotive sector is significantly accelerating the growth of the eye tracking market. A prime illustration of this occurred in February 2023, when Smart Eye, a prominent developer of Driver Monitoring System (DMS) software, secured a groundbreaking order in partnership with a global Tier 1 supplier.

This order originated from a leading heavy vehicle OEM specializing in the medium to heavy-duty segment, with a global presence and headquarters located in Europe, representing three distinguished brands. This collaboration marks a pivotal milestone in the eye monitoring systems market, reinforcing the increasing adoption of DMS technology, particularly in the commercial vehicle sector.

 

Proliferation of Alternative Technologies Hinders the U.S. Eye Tracking Market Expansion

The U.S. eye tracking market expansion is significantly restrained by the proliferation of alternative technologies such as gesture recognition, unimodal methods, and multimodal activity recognition. The availability and adoption of these alternatives limit the market's growth potential by providing competitive solutions that meet diverse user needs and preferences.

Integration of AR and VR in Eye Tracking Technology Create Future Market Prospects

The swift integration of eye monitoring systems across various sectors, including augmented reality (AR), virtual reality (VR), lie-detection systems, and cognitive testing, is poised to unlock significant opportunities within the U.S. eye tracking market growth.

This technology plays a crucial role in enhancing image clarity and reducing eye strain in AR and VR applications, making it a dynamic field driven by startups and investments from tech giants such as Apple, Google, Facebook, and Samsung. For instance, in March 2022, Mojo Vision announced a new advanced prototype of its AR smart contact lens Mojo Lens.

The prototype includes various new hardware features and advanced technologies such as advanced display, communications, eye tracking technology, and a power system embedded into the lens. It allows users to access timely information quickly and discreetly without forcing them to look down at a screen.

 

Competitive Landscape  

The key market players operating in the U.S. eye tracking industry include Tobii AB, Smart Eye AB, Lattice Semiconductor Corp, Ogilvy, Seeing Machines Limited, AVSimulation, Lumen, Eyetech Digital Systems, Inc., EyeTracking, Gazepoint, Eyegaze, Eyeware Tech, SR Research Ltd., Pupil Labs, and Irisbond Crowdbonding, S.L. and others.

U.S. Eye Tracking Market Key Segments

By Type

  • Head Mounted Eye Tracker 

  • Remote Eye Tracker

By Component

  • Hardware

  • Software

By Application

  • Assistive Communication

  •  Academic Research

  • Consumer Behavior Research

  •  Usability Testing 

  • Other Applications

By End-User Industry

  • Retail

  • Automotive

  •  Healthcare

  • Government 

  • Others

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2023

USD 191.8 Million

Revenue Forecast in 2030

USD 1138.2 Million

Growth Rate

CAGR of 27.7% from 2024 to 2030

Analysis Period

2023–2030

Base Year Considered

2023

Forecast Period

2024–2030

Market Size Estimation

Million (USD)

Growth Factors

  • Expansion of Healthcare and IT Sector Boosts the U.S. Eye Tracking Market Growth.
  • Growing Utilization of Eye Tracking Systems in Automotive Industry Drives the U.S. Eye Tracking Market Growth.

Companies Profiled

15

Market Share

Available for 10 companies

Customization Scope

  • Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

KEY PLAYERS

  • Tobii AB

  • Smart Eye AB

  • Lattice Semiconductor Corp

  • Ogilvy

  • Seeing Machines Limited

  • AVSimulation

  • Lumen

  • Eyetech Digital Systems, Inc.

  • EyeTracking

  • Gazepoint

  • Eyegaze

  • Eyeware Tech

  • SR Research Ltd.

  • Pupil Labs 

  • Irisbond Crowdbonding, S.L.

Bar chart Pie chart Pie chart

Frequently Asked Questions

The key market players operating in the U.S. eye tracking market includes Tobii AB, Smart Eye AB, Lattice Semiconductor Corp, Ogilvy, Seeing Machines Limited, AVSimulation, Lumen, Eyetech Digital Systems, Inc., EyeTracking, Gazepoint, Eyegaze, Eyeware Tech, SR Research Ltd., Pupil Labs, and Irisbond Crowdbonding, S.L. and others.

According to the Next Move Strategy Consulting, the size of the U.S. eye tracking market is predicted to reach USD 1138.2 million by 2030, at a CAGR of 27.7% from 2024 to 2030.

The market face challenges from the proliferation of alternative technologies including gesture recognition, unimodal methods, and multimodal activity recognition. These technologies offer competitive solutions that extend beyond traditional eye tracking capabilities, potentially limiting market growth.

Eye tracking technology is used across various industries, including retail, automotive, healthcare, government, consumer behavior research, usability testing, assistive communication, and academic research.

The integration of augmented reality and virtual reality in eye tracking technology is expected to unlock significant opportunities, enhancing user engagement and comfort levels in digital environments.

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