Vietnam Digital Marketplace Market

1      INTRODUCTION

           1.1      REPORT DESCRIPTION

           1.2      RESEARCH METHODOLOGY

                         1.2.1      SECONDARY RESEARCH

                         1.2.2      DATA ANALYSIS FRAMEWORK

                         1.2.3      MARKET SIZE ESTIMATION

                         1.2.4      FORECASTING

                         1.2.5      PRIMARY RESEARCH AND DATA VALIDATION

2      VIETNAM DIGITAL MARKET PLACES MARKET – EXECUTIVE SUMMARY

           2.1.      MARKET SNAPSHOT, 2023 - 2030, Million USD

3      PORTER’S FIVE FORCE MODEL ANALYSIS

           3.1      BARGAINING POWER OF SUPPLIERS

           3.2      BARGAINING POWER OF BUYERS

           3.3      DEGREE OF COMPETITION

           3.4      THREAT OF SUBSTITUTE

           3.5      THREAT OF NEW ENTRANTS

4      MARKET SHARE ANALYSIS

           4.1      MARKET SHARE ANALYSIS OF TOP PROVIDERS, 2023

5      MARKET DYNAMICS

           5.1      GROWTH DRIVERS

                         5.1.1      DRIVER 1

                         5.1.2      DRIVER 2

                         5.1.3      DRIVER 3

                         5.1.4      DRIVER 4

           5.2      CHALLENGES

                         5.2.1      CHALLENGE 1

                         5.2.2      CHALLENGE 2

                         5.2.3      CHALLENGE 3

                         5.2.4      CHALLENGE 4

           5.3      OPPORTUNITIES

                         5.3.1      OPPORTUNITY 1

                         5.3.2      OPPORTUNITY 2

6       VIETNAM DIGITAL MARKET PLACES MARKET BY PLATFORM

           6.1      OVERVIEW

           6.2      DESKTOP MARKET

           6.3      MOBILE MARKET

           6.4      TABLETS MARKET

7       VIETNAM DIGITAL MARKET PLACES MARKET BY MODEL TYPE

           7.1      OVERVIEW

           7.2      BUSINESS TO BUSINESS (B2B) MARKET

           7.3      BUSINESS TO CONSUMER (B2C) MARKET

           7.4      CONSUMER-TO-CONSUMER (C2C) MARKET

8       VIETNAM DIGITAL MARKET PLACES MARKET BY END USER

           8.1      OVERVIEW

           8.2      COMMERCIAL MARKET

           8.3      PERSONAL MARKET

9     COMPANY PROFILES

           9.1     ALIBABA

                         9.1.1     COMPANY OVERVIEW

                         9.1.2     COMPANY SNAPSHOT

                         9.1.3     OPERATING BUSINESS SEGMENTS

                         9.1.4     PRODUCT PORTFOLIO

                         9.1.5     BUSINESS PERFORMANCE

                         9.1.6     BUSINESS SEGMENTS

                         9.1.7     GEOGRAPHIC SEGMENTS

                         9.1.8     KEY STRATEGIC MOVES AND DEVELOPMENT

                         9.1.9     PRIMARY MARKET COMPETITORS

           9.2     SHOPEE

                         9.2.1     COMPANY OVERVIEW

                         9.2.2     COMPANY SNAPSHOT

                         9.2.3     OPERATING BUSINESS SEGMENTS

                         9.2.4     PRODUCT PORTFOLIO

                         9.2.5     BUSINESS PERFORMANCE

                         9.2.6     BUSINESS SEGMENTS

                         9.2.7     GEOGRAPHIC SEGMENTS

                         9.2.8     KEY STRATEGIC MOVES AND DEVELOPMENT

                         9.2.9     PRIMARY MARKET COMPETITORS

           9.3     ASOS

                         9.3.1     COMPANY OVERVIEW

                         9.3.2     COMPANY SNAPSHOT

                         9.3.3     OPERATING BUSINESS SEGMENTS

                         9.3.4     PRODUCT PORTFOLIO

                         9.3.5     BUSINESS PERFORMANCE

                         9.3.6     BUSINESS SEGMENTS

                         9.3.7     GEOGRAPHIC SEGMENTS

                         9.3.8     KEY STRATEGIC MOVES AND DEVELOPMENT

                         9.3.9     PRIMARY MARKET COMPETITORS

           9.4     LAZADA

                         9.4.1     COMPANY OVERVIEW

                         9.4.2     COMPANY SNAPSHOT

                         9.4.3     OPERATING BUSINESS SEGMENTS

                         9.4.4     PRODUCT PORTFOLIO

                         9.4.5     BUSINESS PERFORMANCE

                         9.4.6     BUSINESS SEGMENTS

                         9.4.7     GEOGRAPHIC SEGMENTS

                         9.4.8     KEY STRATEGIC MOVES AND DEVELOPMENT

                         9.4.9     PRIMARY MARKET COMPETITORS

           9.5     SENDO

                         9.5.1     COMPANY OVERVIEW

                         9.5.2     COMPANY SNAPSHOT

                         9.5.3     OPERATING BUSINESS SEGMENTS

                         9.5.4     PRODUCT PORTFOLIO

                         9.5.5     BUSINESS PERFORMANCE

                         9.5.6     BUSINESS SEGMENTS

                         9.5.7     GEOGRAPHIC SEGMENTS

                         9.5.8     KEY STRATEGIC MOVES AND DEVELOPMENT

                         9.5.9     PRIMARY MARKET COMPETITORS

           9.6     CHOTOT

                         9.6.1     COMPANY OVERVIEW

                         9.6.2     COMPANY SNAPSHOT

                         9.6.3     OPERATING BUSINESS SEGMENTS

                         9.6.4     PRODUCT PORTFOLIO

                         9.6.5     BUSINESS PERFORMANCE

                         9.6.6     BUSINESS SEGMENTS

                         9.6.7     GEOGRAPHIC SEGMENTS

                         9.6.8     KEY STRATEGIC MOVES AND DEVELOPMENT

                         9.6.9     PRIMARY MARKET COMPETITORS

           9.7     AMAZON INC

                         9.7.1     COMPANY OVERVIEW

                         9.7.2     COMPANY SNAPSHOT

                         9.7.3     OPERATING BUSINESS SEGMENTS

                         9.7.4     PRODUCT PORTFOLIO

                         9.7.5     BUSINESS PERFORMANCE

                         9.7.6     BUSINESS SEGMENTS

                         9.7.7     GEOGRAPHIC SEGMENTS

                         9.7.8     KEY STRATEGIC MOVES AND DEVELOPMENT

                         9.7.9     PRIMARY MARKET COMPETITORS

           9.8     AEONESHOP

                         9.8.1     COMPANY OVERVIEW

                         9.8.2     COMPANY SNAPSHOT

                         9.8.3     OPERATING BUSINESS SEGMENTS

                         9.8.4     PRODUCT PORTFOLIO

                         9.8.5     BUSINESS PERFORMANCE

                         9.8.6     BUSINESS SEGMENTS

                         9.8.7     GEOGRAPHIC SEGMENTS

                         9.8.8     KEY STRATEGIC MOVES AND DEVELOPMENT

                         9.8.9     PRIMARY MARKET COMPETITORS

           9.9     YES24

                         9.9.1     COMPANY OVERVIEW

                         9.9.2     COMPANY SNAPSHOT

                         9.9.3     OPERATING BUSINESS SEGMENTS

                         9.9.4     PRODUCT PORTFOLIO

                         9.9.5     BUSINESS PERFORMANCE

                         9.9.6     BUSINESS SEGMENTS

                         9.9.7     GEOGRAPHIC SEGMENTS

                         9.9.8     KEY STRATEGIC MOVES AND DEVELOPMENT

                         9.9.9     PRIMARY MARKET COMPETITORS

           9.10     NGUYEN KIM

                         9.10.1     COMPANY OVERVIEW

                         9.10.2     COMPANY SNAPSHOT

                         9.10.3     OPERATING BUSINESS SEGMENTS

                         9.10.4     PRODUCT PORTFOLIO

                         9.10.5     BUSINESS PERFORMANCE

                         9.10.6     BUSINESS SEGMENTS

                         9.10.7     GEOGRAPHIC SEGMENTS

                         9.10.8     KEY STRATEGIC MOVES AND DEVELOPMENT

                         9.10.9     PRIMARY MARKET COMPETITORS

LIST OF TABLES

TABLE 1. VIETNAM DIGITAL MARKET PLACES MARKET VALUE, BY PLATFORM, 2023-2030, (MILLION USD)

TABLE 2. DESKTOP, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 3. MOBILE, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 4. TABLETS, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 5. VIETNAM DIGITAL MARKET PLACES MARKET VALUE, BY MODEL TYPE, 2023-2030, (MILLION USD)

TABLE 6. BUSINESS TO BUSINESS (B2B), MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 7. BUSINESS TO CONSUMER (B2C), MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 8. CONSUMER-TO-CONSUMER (C2C), MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 9. VIETNAM DIGITAL MARKET PLACES MARKET VALUE, BY END USER, 2023-2030, (MILLION USD)

TABLE 10. COMMERCIAL, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 11. PERSONAL, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 12. ALIBABA: COMPANY SNAPSHOT

TABLE 13. ALIBABA: OPERATING BUSINESS SEGMENTS

TABLE 14. ALIBABA: PRODUCT PORTFOLIO

TABLE 15. ALIBABA: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 16. ALIBABA: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 17. ALIBABA: KEY STRATERGY

TABLE 18. SHOPEE: COMPANY SNAPSHOT

TABLE 19. SHOPEE: OPERATING BUSINESS SEGMENTS

TABLE 20. SHOPEE: PRODUCT PORTFOLIO

TABLE 21. SHOPEE: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 22. SHOPEE: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 23. SHOPEE: KEY STRATERGY

TABLE 24. ASOS: COMPANY SNAPSHOT

TABLE 25. ASOS: OPERATING BUSINESS SEGMENTS

TABLE 26. ASOS: PRODUCT PORTFOLIO

TABLE 27. ASOS: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 28. ASOS: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 29. ASOS: KEY STRATERGY

TABLE 30. LAZADA: COMPANY SNAPSHOT

TABLE 31. LAZADA: OPERATING BUSINESS SEGMENTS

TABLE 32. LAZADA: PRODUCT PORTFOLIO

TABLE 33. LAZADA: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 34. LAZADA: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 35. LAZADA: KEY STRATERGY

TABLE 36. SENDO: COMPANY SNAPSHOT

TABLE 37. SENDO: OPERATING BUSINESS SEGMENTS

TABLE 38. SENDO: PRODUCT PORTFOLIO

TABLE 39. SENDO: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 40. SENDO: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 41. SENDO: KEY STRATERGY

TABLE 42. CHOTOT: COMPANY SNAPSHOT

TABLE 43. CHOTOT: OPERATING BUSINESS SEGMENTS

TABLE 44. CHOTOT: PRODUCT PORTFOLIO

TABLE 45. CHOTOT: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 46. CHOTOT: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 47. CHOTOT: KEY STRATERGY

TABLE 48. AMAZON INC: COMPANY SNAPSHOT

TABLE 49. AMAZON INC: OPERATING BUSINESS SEGMENTS

TABLE 50. AMAZON INC: PRODUCT PORTFOLIO

TABLE 51. AMAZON INC: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 52. AMAZON INC: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 53. AMAZON INC: KEY STRATERGY

TABLE 54. AEONESHOP: COMPANY SNAPSHOT

TABLE 55. AEONESHOP: OPERATING BUSINESS SEGMENTS

TABLE 56. AEONESHOP: PRODUCT PORTFOLIO

TABLE 57. AEONESHOP: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 58. AEONESHOP: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 59. AEONESHOP: KEY STRATERGY

TABLE 60. YES24: COMPANY SNAPSHOT

TABLE 61. YES24: OPERATING BUSINESS SEGMENTS

TABLE 62. YES24: PRODUCT PORTFOLIO

TABLE 63. YES24: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 64. YES24: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 65. YES24: KEY STRATERGY

TABLE 66. NGUYEN KIM: COMPANY SNAPSHOT

TABLE 67. NGUYEN KIM: OPERATING BUSINESS SEGMENTS

TABLE 68. NGUYEN KIM: PRODUCT PORTFOLIO

TABLE 69. NGUYEN KIM: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 70. NGUYEN KIM: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 71. NGUYEN KIM: KEY STRATERGY

LIST OF FIGURES

FIGURE 1. BARGAINING POWER OF SUPPLIERS

FIGURE 2. BARGAINING POWER OF BUYERS

FIGURE 3. DEGREE OF COMPETITION

FIGURE 4. THREAT OF SUBSTITUTE

FIGURE 5. THREAT OF NEW ENTRANTS

FIGURE 6. VIETNAM DIGITAL MARKET PLACES MARKET VALUE, BY PLATFORM, 2023-2030, (MILLION USD)

FIGURE 7. DESKTOP, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 8. MOBILE, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 9. TABLETS, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 10. VIETNAM DIGITAL MARKET PLACES MARKET VALUE, BY MODEL TYPE, 2023-2030, (MILLION USD)

FIGURE 11. BUSINESS TO BUSINESS (B2B), MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 12. BUSINESS TO CONSUMER (B2C), MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 13. CONSUMER-TO-CONSUMER (C2C), MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 14. VIETNAM DIGITAL MARKET PLACES MARKET VALUE, BY END USER, 2023-2030, (MILLION USD)

FIGURE 15. COMMERCIAL, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 16. PERSONAL, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 17. ALIBABA: NET SALES, (2021-2023)

FIGURE 18. ALIBABA: PRIMARY MARKET COMPETITORS

FIGURE 19. SHOPEE: NET SALES, (2021-2023)

FIGURE 20. SHOPEE: PRIMARY MARKET COMPETITORS

FIGURE 21. ASOS: NET SALES, (2021-2023)

FIGURE 22. ASOS: PRIMARY MARKET COMPETITORS

FIGURE 23. LAZADA: NET SALES, (2021-2023)

FIGURE 24. LAZADA: PRIMARY MARKET COMPETITORS

FIGURE 25. SENDO: NET SALES, (2021-2023)

FIGURE 26. SENDO: PRIMARY MARKET COMPETITORS

FIGURE 27. CHOTOT: NET SALES, (2021-2023)

FIGURE 28. CHOTOT: PRIMARY MARKET COMPETITORS

FIGURE 29. AMAZON INC: NET SALES, (2021-2023)

FIGURE 30. AMAZON INC: PRIMARY MARKET COMPETITORS

FIGURE 31. AEONESHOP: NET SALES, (2021-2023)

FIGURE 32. AEONESHOP: PRIMARY MARKET COMPETITORS

FIGURE 33. YES24: NET SALES, (2021-2023)

FIGURE 34. YES24: PRIMARY MARKET COMPETITORS

FIGURE 35. NGUYEN KIM: NET SALES, (2021-2023)

FIGURE 36. NGUYEN KIM: PRIMARY MARKET COMPETITORS

 

At Next Move Strategy Consulting, we understand that insightful market research is the cornerstone of successful business decisions. That's why we employ a robust and multifaceted approach, combining various methodologies to deliver the most accurate and actionable data for our clients.

Research Landscape

We navigate the world of research with two primary approaches:

Qualitative Approach

Our qualitative research methodologies involve immersive techniques such as in-depth interviews, focus groups, and observational studies. By engaging directly with individuals and stakeholders, we uncover valuable insights that quantitative data alone may overlook.

Quantitative Research

In tandem with qualitative methodologies, NMSC leverages the power of Quantitative Research to provide a robust foundation of numerical insights. Through systematic data collection and analysis, we quantify patterns, preferences, and market trends, offering a comprehensive view of the business landscape.

Our quantitative research approach employs diverse tools, including surveys, experiments, and statistical modelling. These methodologies enable us to gather data from a large and representative sample, ensuring the statistical significance of our findings. By employing structured questionnaires and standardized data collection methods, we guarantee the reliability and validity of the information we present to our clients.

Quantitative research is particularly effective in measuring the prevalence of trends, assessing market size, and gauging the impact of various factors on consumer behavior. The numerical precision attained through this approach equips our clients with actionable insights, facilitating data-driven decision-making and strategy formulation.

 

Our Specialized Toolbox for Industry-Specific Market Research

We deploy a specialized arsenal of techniques tailored to meet your unique requirements. Here's a glimpse into our comprehensive toolbox:

Information Procurement

The stage entails acquiring market data or relevant information through various sources and methodologies.

Market Research Approach

We utilize both top-down and bottom-up approaches in market research analysis to achieve a comprehensive understanding of the market dynamics, leveraging the broad perspective of industry trends and macroeconomic factors alongside detailed insights from specific segments and individual companies.

Porters Five Forces Analysis

We conduct Porter's Five Forces analysis to evaluate the competitive landscape of an industry, providing us with insights into factors that affect profitability and strategic positioning.

              

SWOT Analysis

We conduct SWOT analysis to understand market trends, identify potential threats, capitalize on opportunities, and assess our strengths and weaknesses.

Forecasting

We utilize a forecasting model to predict future consumption by considering parameters like population, economics, regulations, market competition, drivers, constraints, technology, and pricing. We also employ statistical techniques such as multilinear regression, exponential smoothing, moving average, ARIMA, and Monte Carlo simulations for accurate predictions. In econometric forecasting, we analyzed short-term and long-term event impacts, attributing values based on regulatory frameworks, economic factors, and market events.