Industry: Construction & Manufacturing | Publish Date: 29-Nov-2024 | No of Pages: 121 | No. of Tables: 63 | No. of Figures: 33 | Format: PDF | Report Code : CM390
The Vietnam Graphic Design Market was valued at USD 1.19 billion in 2021 and is predicted to reach USD 1.84 billion by 2030 with a CAGR of 5.0% from 2022-2030.
Graphic design can be defined as an art or profession that uses technology such as graphic tablets, computers, and creative software to create illustration and communicate ideas. It includes usage of graphics and text to express or convey an idea or a concept. Graphic design is an essential tool for advertising, branding, web development, printing, and digital marketing as it used to design logos, posters, brochures, newsletters, signs, and other visual communication materials.
Increasing demand for advertisements as many industries depend on promotion for sales and marketing is driving the graphics design market in Vietnam. Advertising is used to increase consumers’ knowledge about products, and helps in massive sales of existing products.
Also, rising adaption of graphic design to create region-specific websites to eliminate language barrier and cultural differences by multi-national companies in Vietnam further boosts the market growth in the region. Localized versions of company websites can target Vietnamese customers and strengthen their brand presence across various parts of the country.
Moreover, increasing migration of manufacturing industries to Southeast Asian countries including Vietnam due to trade war between the U.S. and China is driving the graphic design market in Vietnam. These new entrants are using graphic design to create visually attractive promotions to attract new customers in the region.
However, shortage of skilled personal and the fragmented nature of the graphic design industry in Vietnam are the factors restraining the market growth in the country. On the contrary, rising demand of attractive packaging goods in various industries such as food & beverage and cosmetics is expected to create ample opportunities for the Vietnam graphics design market in the coming years.
The Vietnam graphic design market is segmented based on type and geography. On the basis of type, the market is divided into product packaging design industry, web and app UI design industry, corporate identity design industry, advertising & communication design industry, building and construction design industry, and others. The product packaging design industry segment is sub-segmented into food & beverage industry, cosmetics industry, liquor & tobacco industry and others. The web & app UI design industry segment is further classified into user experience (UX) design industry, user interface (UI) design industry, and visual & graphic design industry. The corporate identity design industry segment is further divided into logo design industry, identity design industry, and brand design industry. The advertising & communication design industry segment is further segmented into print advertisement design industry, electronic advertisement design industry, outdoor advertisement design industry, and other advertisement design industries. The building and construction design industry segment is further categorized into home decoration or interior design industry and architecture or exterior design industry.
Various market players operating in the Vietnam graphic design market include What’zhat Agency, Cat Tuong Packaging Industrial Co., Ltd., DuyTan Plastics Corp., 3FORCOM, CO-WELL Asia Co., Ltd., Artio Media, Panpic Technology Co., Ltd., Goldidea Branding Creative & Design, THE 7 STUDIO, and GEMA.
These market players are adopting partnership strategies and planning expansion of business across various regions to maintain their dominance in the Vietnam graphic design market. For instance, in July 2021, DuyTan Plastics Corp partnered with SCG Packaging to expand its product portfolio and improve production capabilities. Under this partnership, SCG Packaging will acquire 70% stake of DuyTan Plastics Corp.
Moreover, in September 2020, CO-WELL Asia Co. Ltd. became a global partner of International Software Testing Qualifications Board (ISTQB). This partnership program will help CO-WELL Asia to get international recognition and provide ISTQB certification for their competency in software testing.
The Vietnam graphic design market report provides the quantitative analysis of the current market and estimations from 2022 to 2030. This analysis assists in identifying the prevailing market opportunities to capitalize on.
The study comprises of a detailed analysis of the Vietnam graphic design market trends including the current and future trends for depicting the prevalent investment pockets in the market.
The information related to key drivers, restraints, and opportunities and their impact on the Vietnam graphic design market is provided in the report.
The competitive analysis of the market players along with their market share in the Vietnam graphic design market is mentioned.
The SWOT analysis and Porter’s Five Forces model are elaborated in the study. The value chain analysis in the market study provides a clear picture of the stakeholders’ roles.
Product Packaging Design Industry
Food & Beverage Industry
Cosmetics Industry
Liquor & Tobacco Industry
Others
Web & App UI Design Industry
User Experience (UX) Design industry
User Interface (UI) Design Industry
Visual & Graphic Design Industry
Corporate Identity Design Industry
Logo Design Industry
Identity Design Industry
Brand Design Industry
Advertising & Communication Design Industry
Print Advertisement Design Industry
Electronic Advertisement Design Industry
Outdoor Advertisement Design Industry
Other Advertisement Design Industries
Building and Construction Design Industry
Home Decoration or Interior Design Industry
Architecture or Exterior Design Industry
Others
What’zhat Agency
Cat Tuong Packaging Industrial Co., Ltd.
DuyTan Plastics Corp.
3FORCOM
CO-WELL Asia Co. Ltd.
Artio Media
Panpic Technology Co. Ltd.
Goldidea Branding Creative & Design
THE 7 STUDIO
GEMA
REPORT SCOPE AND SEGMENTATION:
Parameters |
Details |
Analysis Period |
2021–2030 |
Base Year Considered |
2021 |
Forecast Period |
2022–2030 |
Market Size Estimation |
Billion (USD) |
Market Segmentation |
By Type (Product Packaging Design Industry, Web and App UI Design Industry, Corporate Identity Design Industry, Advertising & Communication Design Industry, Building and Construction Design Industry, and Others) |
Companies Profiled |
What’zhat Agency, Cat Tuong Packaging Industrial Co., Ltd., DuyTan Plastics Corp, 3FORCOM, CO-WELL Asia Co., Ltd., Artio Media, Panpic Technology Co., Ltd., Goldidea Branding Creative & Design, THE 7 STUDIO, and GEMA. |