Virtual Restaurant & Ghost Kitchens Market

Market Definition

The global Virtual Restaurant & Ghost Kitchens Market size was valued at USD 65.30 billion in 2023 and is predicted to reach USD 155.54 billion by 2030 with a CAGR of 13.20% from 2024-2030. A virtual restaurant and ghost kitchen, also known as a virtual kitchen or cloud kitchen, is a professional food preparation and cooking facility that is specifically designed to prepare food for delivery.

Ghost kitchens do not have a dining room or serve food on-site and they may operate under multiple virtual restaurant brands. Ghost kitchens may be located in standalone facilities or within existing restaurants, and they often use third-party delivery services to deliver the food to customers.

Market Dynamics and Trends

The demand for the virtual restaurant & ghost kitchens market is increasing due to the increasing popularity of food delivery services, which have made it easier for consumers to order food from their favorite restaurants and have it delivered to their homes or offices. Also, the rising trend of ordering food online has made it easier for cloud kitchens to reach a wider customer base, thus accelerating the growth of the market.

Additionally, the cost savings and operational efficiencies associated with operating a virtual restaurant or ghost kitchen are attractive to businesses, as they can reduce overhead costs by not having to maintain a physical storefront or dining room, which in turn boosts the growth of the market.

However, the technology vulnerabilities such as data breaches and cyberattacks associated with cloud kitchens, especially in shared environments are restraining the growth of the market. On the contrary, the developments of 5G and blockchain technologies are expected to create ample growth opportunities for the market in the future. These technologies provide high-speed connectivity and low latency, increased security, transparency, and efficiency to industries such as finance, supply chain management, and healthcare. 

Market Segmentation and Scope of Study

The global virtual restaurant & ghost kitchens market share is segmented based on type, application, and geography. Based on type, the market is classified into food, fresh, and others. Based on the application, the market is segmented into delivery-only restaurants, cloud kitchens, dark kitchens, virtual brands, and others. Geographical breakdown and analysis of each of the aforesaid classifications include regions comprising North America, Europe, Asia-Pacific, and RoW.

Geographical Analysis

North America dominates the global virtual restaurants & ghost kitchen market and is potently expected to remain dominant in the market throughout the forecast period. This is attributed to the large consumer base of cloud kitchens and the increasing technically inclined population in North American countries including the United States and Canada. 

Also, the presence of major market players such as Uber Eats and United Kitchen along with their strategies including collaboration are further boosting the growth of the market. For instance, in June 2021, Kitchen United collaborated with Camile Food Group to introduce Camile Thai in the US with Kitchen United MIX.

On the other hand, Asia Pacific shows substantial growth in the global virtual restaurants & ghost kitchen owing to the rising real estate costs in the region, which made it difficult for traditional restaurants to afford physical locations, leading to increased demand for virtual restaurants and ghost kitchens. Ghost kitchens offer a more cost-effective alternative, as they allow restaurants and food brands to prepare and deliver food without the need for a traditional storefront or dining area.

Moreover, the growing popularity of online and app-based food ordering platforms such as swiggy, and Zomato operating in India is fuelling the growth of the market in the Asia Pacific region. These platforms make it easier for consumers to discover and order from virtual restaurants and ghost kitchens.

Competitive Landscape

Key players operating in the virtual restaurant & ghost kitchen market trends include Uber Technologies, Inc., Zomato Media Pvt. Ltd., Bundl Technologies Pvt. Ltd., Yummy Corporation, Ordermark, Just Eat Takeaway.com N.V., Rebel Foods Pvt. Ltd., Ikcon Technologies Inc., RobinFood, Curb Food, and Kitchen United Inc. These market players are adopting various strategies such as innovation and collaboration to maintain their dominance in the global virtual kitchen restaurant market.

For instance, in August 2021, Kitchen United collaborated with Kroger, to prepare takeout and delivery food inside some of its grocery stores. The partnership combines Kitchen United’s goal of aggressive expansion with Kroger customers’ demand for more freshly prepared meals.

Also, in February 2020, Swiggy launched 'BrandWorks', an online platform to co-create delivery brands with different delivery partners. BrandWorks enables restaurant partners with excellent culinary skills and underutilized kitchen capacity to collaborate on the development of delivery-only brands driven by Swiggy's data to meet unmet customer demands.

Moreover, in December 2020, Rebel Foods partnered with Wendy’s Company, to unveil 250 cloud kitchens across India. Under this partnership, Rebel Foods will partner with Sierra Nevada restaurants, which holds the India master franchise for Wendy's, to develop and operate Wendy’s cloud kitchens in the country.

Key Benefits

• The report provides quantitative analysis and estimations of the virtual restaurant and ghost kitchen market from 2024 to 2030, which assists in identifying the prevailing market opportunities.

• The study comprises a deep-dive analysis of the current and future virtual restaurant and ghost kitchen market trends to depict prevalent investment pockets in the industry.

• Information related to key drivers, restraints, and opportunities and their impact on the virtual restaurant and ghost kitchen market is provided in the report. 

• A competitive analysis of the players, along with their market share is provided in the report.

• SWOT analysis and Porter's Five Forces model are elaborated in the study.

• Value chain analysis in the market study provides a clear picture of the roles of stakeholders.

Virtual Restaurant & Ghost Kitchens Market Key Segments

By Type   

• Food

• Fresh

• Others

By Application 

• Delivery-only restaurants

• Cloud kitchens

• Dark kitchens

• Virtual brands

• Others

By Region

• North America

  • The U.S.

  • Canada

  • Mexico

• Europe

  • The UK

  • Germany

  • France        

  • Italy        

  • Spain        

  • Denmark        

  • Netherlands        

  • Finland        

  • Sweden

  • Norway        

  • Russia        

  • Rest of Europe

• Asia-Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Indonesia

  • Singapore

  • Taiwan

  • Thailand

  • Rest of Asia Pacific

• RoW

  • Latin America

  • Middle East

  • Africa

REPORT SCOPE AND SEGMENTATION:

Parameters	Details
Market Size in 2023	USD 65.30 billion
Revenue Forecast in 2030	USD 155.54 billion
Growth Rate	CAGR of 13.20% from 2024 to 2030
Analysis Period	2023–2030
Base Year Considered	2023
Forecast Period	2024–2030
Market Size Estimation	Billion (USD)
Growth Factors	Increasing popularity of food delivery services fuels the market growth. The cost saving and operational efficiencies associated with operating a virtual restaurant boosts the market.
Countries Covered	28
Companies Profiled	10
Market Share	Available for 10 companies
Customization Scope	Free customization (equivalent to up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.
Pricing and Purchase Options	Avail customized purchase options to meet your exact research needs.

KEY PLAYERS

• Uber Technologies, Inc.

• Zomato Media Pvt. Ltd.

• Bundl Technologies Pvt. Ltd. 

• Yummy Corporation

• Ordermark

• Just Eat Takeaway.com N.V. 

• Rebel Foods Pvt. Ltd. 

• Ikcon Technologies Inc. 

• RobinFood

• Curb Food