Africa Buy Now Pay Later (BNPL) Market

1      INTRODUCTION

           1.1      REPORT DESCRIPTION

           1.2      RESEARCH METHODOLOGY

                         1.2.1      SECONDARY RESEARCH

                         1.2.2      DATA ANALYSIS FRAMEWORK

                         1.2.3      MARKET SIZE ESTIMATION

                         1.2.4      FORECASTING

                         1.2.5      PRIMARY RESEARCH AND DATA VALIDATION

2      AFRICA BUY NOW PAY LATER (BNPL) MARKET – EXECUTIVE SUMMARY

           2.1.      MARKET SNAPSHOT, 2023 - 2030, MILLION USD

3      PORTER’S FIVE FORCE MODEL ANALYSIS

           3.1      BARGAINING POWER OF SUPPLIERS

           3.2      BARGAINING POWER OF BUYERS

           3.3      DEGREE OF COMPETITION

           3.4      THREAT OF SUBSTITUTE

           3.5      THREAT OF NEW ENTRANTS

4      MARKET SHARE ANALYSIS

           4.1      MARKET SHARE ANALYSIS OF TOP PROVIDERS, 2023

5      MARKET DYNAMICS

           5.1      GROWTH DRIVERS

                         5.1.1      DRIVER 1

                         5.1.2      DRIVER 2

                         5.1.3      DRIVER 3

                         5.1.4      DRIVER 4

           5.2      CHALLENGES

                         5.2.1      CHALLENGE 1

                         5.2.2      CHALLENGE 2

                         5.2.3      CHALLENGE 3

                         5.2.4      CHALLENGE 4

           5.3      OPPORTUNITIES

                         5.3.1      OPPORTUNITY 1

                         5.3.2      OPPORTUNITY 2

6       AFRICA BUY NOW PAY LATER (BNPL) MARKET BY CHANNEL

           6.1      OVERVIEW

           6.2      ONLINE MARKET

           6.3      POINT OF SALE (POS) MARKET

7       AFRICA BUY NOW PAY LATER (BNPL) MARKET BY APPLICATION

           7.1      OVERVIEW

           7.2      RETAIL GOODS MARKET

           7.3      MEDIA AND ENTERTAINMENT MARKET

           7.4      HEALTHCARE AND WELLNESS MARKET

           7.5      AUTOMOTIVE MARKET

           7.6      HOME IMPROVEMENT MARKET

           7.7      OTHERS MARKET

8       AFRICA BUY NOW PAY LATER (BNPL) MARKET BY END USER

           8.1      OVERVIEW

           8.2      GENERATION X MARKET

           8.3      GENERATION Z/MILLENNIALS MARKET

           8.4      BABY BOOMERS MARKET

9     COMPANY PROFILES

           9.1     AFFIRM HOLDINGS, INC.

                         9.1.1     COMPANY OVERVIEW

                         9.1.2     COMPANY SNAPSHOT

                         9.1.3     OPERATING BUSINESS SEGMENTS

                         9.1.4     PRODUCT PORTFOLIO

                         9.1.5     BUSINESS PERFORMANCE

                         9.1.6     BUSINESS SEGMENTS

                         9.1.7     GEOGRAPHIC SEGMENTS

                         9.1.8     KEY STRATEGIC MOVES AND DEVELOPMENT

                         9.1.9     PRIMARY MARKET COMPETITORS

           9.2     ATOME

                         9.2.1     COMPANY OVERVIEW

                         9.2.2     COMPANY SNAPSHOT

                         9.2.3     OPERATING BUSINESS SEGMENTS

                         9.2.4     PRODUCT PORTFOLIO

                         9.2.5     BUSINESS PERFORMANCE

                         9.2.6     BUSINESS SEGMENTS

                         9.2.7     GEOGRAPHIC SEGMENTS

                         9.2.8     KEY STRATEGIC MOVES AND DEVELOPMENT

                         9.2.9     PRIMARY MARKET COMPETITORS

           9.3     BLOCK, INC. (SQUARE)

                         9.3.1     COMPANY OVERVIEW

                         9.3.2     COMPANY SNAPSHOT

                         9.3.3     OPERATING BUSINESS SEGMENTS

                         9.3.4     PRODUCT PORTFOLIO

                         9.3.5     BUSINESS PERFORMANCE

                         9.3.6     BUSINESS SEGMENTS

                         9.3.7     GEOGRAPHIC SEGMENTS

                         9.3.8     KEY STRATEGIC MOVES AND DEVELOPMENT

                         9.3.9     PRIMARY MARKET COMPETITORS

           9.4     KLARNA BANK AB (PULP)

                         9.4.1     COMPANY OVERVIEW

                         9.4.2     COMPANY SNAPSHOT

                         9.4.3     OPERATING BUSINESS SEGMENTS

                         9.4.4     PRODUCT PORTFOLIO

                         9.4.5     BUSINESS PERFORMANCE

                         9.4.6     BUSINESS SEGMENTS

                         9.4.7     GEOGRAPHIC SEGMENTS

                         9.4.8     KEY STRATEGIC MOVES AND DEVELOPMENT

                         9.4.9     PRIMARY MARKET COMPETITORS

           9.5     LATITUDE

                         9.5.1     COMPANY OVERVIEW

                         9.5.2     COMPANY SNAPSHOT

                         9.5.3     OPERATING BUSINESS SEGMENTS

                         9.5.4     PRODUCT PORTFOLIO

                         9.5.5     BUSINESS PERFORMANCE

                         9.5.6     BUSINESS SEGMENTS

                         9.5.7     GEOGRAPHIC SEGMENTS

                         9.5.8     KEY STRATEGIC MOVES AND DEVELOPMENT

                         9.5.9     PRIMARY MARKET COMPETITORS

           9.6     OPENPAY

                         9.6.1     COMPANY OVERVIEW

                         9.6.2     COMPANY SNAPSHOT

                         9.6.3     OPERATING BUSINESS SEGMENTS

                         9.6.4     PRODUCT PORTFOLIO

                         9.6.5     BUSINESS PERFORMANCE

                         9.6.6     BUSINESS SEGMENTS

                         9.6.7     GEOGRAPHIC SEGMENTS

                         9.6.8     KEY STRATEGIC MOVES AND DEVELOPMENT

                         9.6.9     PRIMARY MARKET COMPETITORS

           9.7     PAYPAL HOLDINGS, INC.

                         9.7.1     COMPANY OVERVIEW

                         9.7.2     COMPANY SNAPSHOT

                         9.7.3     OPERATING BUSINESS SEGMENTS

                         9.7.4     PRODUCT PORTFOLIO

                         9.7.5     BUSINESS PERFORMANCE

                         9.7.6     BUSINESS SEGMENTS

                         9.7.7     GEOGRAPHIC SEGMENTS

                         9.7.8     KEY STRATEGIC MOVES AND DEVELOPMENT

                         9.7.9     PRIMARY MARKET COMPETITORS

           9.8     SEZZLE

                         9.8.1     COMPANY OVERVIEW

                         9.8.2     COMPANY SNAPSHOT

                         9.8.3     OPERATING BUSINESS SEGMENTS

                         9.8.4     PRODUCT PORTFOLIO

                         9.8.5     BUSINESS PERFORMANCE

                         9.8.6     BUSINESS SEGMENTS

                         9.8.7     GEOGRAPHIC SEGMENTS

                         9.8.8     KEY STRATEGIC MOVES AND DEVELOPMENT

                         9.8.9     PRIMARY MARKET COMPETITORS

           9.9     SCALAPAY

                         9.9.1     COMPANY OVERVIEW

                         9.9.2     COMPANY SNAPSHOT

                         9.9.3     OPERATING BUSINESS SEGMENTS

                         9.9.4     PRODUCT PORTFOLIO

                         9.9.5     BUSINESS PERFORMANCE

                         9.9.6     BUSINESS SEGMENTS

                         9.9.7     GEOGRAPHIC SEGMENTS

                         9.9.8     KEY STRATEGIC MOVES AND DEVELOPMENT

                         9.9.9     PRIMARY MARKET COMPETITORS

           9.10     ZIP CO LTD. (ZIP)

                         9.10.1     COMPANY OVERVIEW

                         9.10.2     COMPANY SNAPSHOT

                         9.10.3     OPERATING BUSINESS SEGMENTS

                         9.10.4     PRODUCT PORTFOLIO

                         9.10.5     BUSINESS PERFORMANCE

                         9.10.6     BUSINESS SEGMENTS

                         9.10.7     GEOGRAPHIC SEGMENTS

                         9.10.8     KEY STRATEGIC MOVES AND DEVELOPMENT

                         9.10.9     PRIMARY MARKET COMPETITORS

LIST OF TABLES

TABLE 1. AFRICA BUY NOW PAY LATER (BNPL) MARKET VALUE, BY CHANNEL, 2023-2030, (MILLION USD)

TABLE 2. ONLINE, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 3. POINT OF SALE (POS), MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 4. AFRICA BUY NOW PAY LATER (BNPL) MARKET VALUE, BY APPLICATION, 2023-2030, (MILLION USD)

TABLE 5. RETAIL GOODS, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 6. MEDIA AND ENTERTAINMENT, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 7. HEALTHCARE AND WELLNESS, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 8. AUTOMOTIVE, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 9. HOME IMPROVEMENT, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 10. OTHERS, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 11. AFRICA BUY NOW PAY LATER (BNPL) MARKET VALUE, BY END USER, 2023-2030, (MILLION USD)

TABLE 12. GENERATION X, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 13. GENERATION Z/MILLENNIALS, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 14. BABY BOOMERS, MARKET VALUE, 2023-2030, (MILLION USD)

TABLE 15. AFFIRM HOLDINGS, INC.: COMPANY SNAPSHOT

TABLE 16. AFFIRM HOLDINGS, INC.: OPERATING BUSINESS SEGMENTS

TABLE 17. AFFIRM HOLDINGS, INC.: PRODUCT PORTFOLIO

TABLE 18. AFFIRM HOLDINGS, INC.: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 19. AFFIRM HOLDINGS, INC.: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 20. AFFIRM HOLDINGS, INC.: KEY STRATERGY

TABLE 21. ATOME: COMPANY SNAPSHOT

TABLE 22. ATOME: OPERATING BUSINESS SEGMENTS

TABLE 23. ATOME: PRODUCT PORTFOLIO

TABLE 24. ATOME: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 25. ATOME: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 26. ATOME: KEY STRATERGY

TABLE 27. BLOCK, INC. (SQUARE): COMPANY SNAPSHOT

TABLE 28. BLOCK, INC. (SQUARE): OPERATING BUSINESS SEGMENTS

TABLE 29. BLOCK, INC. (SQUARE): PRODUCT PORTFOLIO

TABLE 30. BLOCK, INC. (SQUARE): SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 31. BLOCK, INC. (SQUARE): SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 32. BLOCK, INC. (SQUARE): KEY STRATERGY

TABLE 33. KLARNA BANK AB (PULP): COMPANY SNAPSHOT

TABLE 34. KLARNA BANK AB (PULP): OPERATING BUSINESS SEGMENTS

TABLE 35. KLARNA BANK AB (PULP): PRODUCT PORTFOLIO

TABLE 36. KLARNA BANK AB (PULP): SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 37. KLARNA BANK AB (PULP): SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 38. KLARNA BANK AB (PULP): KEY STRATERGY

TABLE 39. LATITUDE: COMPANY SNAPSHOT

TABLE 40. LATITUDE: OPERATING BUSINESS SEGMENTS

TABLE 41. LATITUDE: PRODUCT PORTFOLIO

TABLE 42. LATITUDE: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 43. LATITUDE: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 44. LATITUDE: KEY STRATERGY

TABLE 45. OPENPAY: COMPANY SNAPSHOT

TABLE 46. OPENPAY: OPERATING BUSINESS SEGMENTS

TABLE 47. OPENPAY: PRODUCT PORTFOLIO

TABLE 48. OPENPAY: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 49. OPENPAY: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 50. OPENPAY: KEY STRATERGY

TABLE 51. PAYPAL HOLDINGS, INC.: COMPANY SNAPSHOT

TABLE 52. PAYPAL HOLDINGS, INC.: OPERATING BUSINESS SEGMENTS

TABLE 53. PAYPAL HOLDINGS, INC.: PRODUCT PORTFOLIO

TABLE 54. PAYPAL HOLDINGS, INC.: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 55. PAYPAL HOLDINGS, INC.: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 56. PAYPAL HOLDINGS, INC.: KEY STRATERGY

TABLE 57. SEZZLE: COMPANY SNAPSHOT

TABLE 58. SEZZLE: OPERATING BUSINESS SEGMENTS

TABLE 59. SEZZLE: PRODUCT PORTFOLIO

TABLE 60. SEZZLE: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 61. SEZZLE: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 62. SEZZLE: KEY STRATERGY

TABLE 63. SCALAPAY: COMPANY SNAPSHOT

TABLE 64. SCALAPAY: OPERATING BUSINESS SEGMENTS

TABLE 65. SCALAPAY: PRODUCT PORTFOLIO

TABLE 66. SCALAPAY: SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 67. SCALAPAY: SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 68. SCALAPAY: KEY STRATERGY

TABLE 69. ZIP CO LTD. (ZIP): COMPANY SNAPSHOT

TABLE 70. ZIP CO LTD. (ZIP): OPERATING BUSINESS SEGMENTS

TABLE 71. ZIP CO LTD. (ZIP): PRODUCT PORTFOLIO

TABLE 72. ZIP CO LTD. (ZIP): SALES BY BUSINESS SEGMENTS (2021-2023)

TABLE 73. ZIP CO LTD. (ZIP): SALES BY GEOGRAPHIC SEGMENTS (2021-2023)

TABLE 74. ZIP CO LTD. (ZIP): KEY STRATERGY

LIST OF FIGURES

FIGURE 1. BARGAINING POWER OF SUPPLIERS

FIGURE 2. BARGAINING POWER OF BUYERS

FIGURE 3. DEGREE OF COMPETITION

FIGURE 4. THREAT OF SUBSTITUTE

FIGURE 5. THREAT OF NEW ENTRANTS

FIGURE 6. AFRICA BUY NOW PAY LATER (BNPL) MARKET VALUE, BY CHANNEL, 2023-2030, (MILLION USD)

FIGURE 7. ONLINE, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 8. POINT OF SALE (POS), MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 9. AFRICA BUY NOW PAY LATER (BNPL) MARKET VALUE, BY APPLICATION, 2023-2030, (MILLION USD)

FIGURE 10. RETAIL GOODS, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 11. MEDIA AND ENTERTAINMENT, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 12. HEALTHCARE AND WELLNESS, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 13. AUTOMOTIVE, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 14. HOME IMPROVEMENT, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 15. OTHERS, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 16. AFRICA BUY NOW PAY LATER (BNPL) MARKET VALUE, BY END USER, 2023-2030, (MILLION USD)

FIGURE 17. GENERATION X, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 18. GENERATION Z/MILLENNIALS, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 19. BABY BOOMERS, MARKET VALUE, 2023-2030, (MILLION USD)

FIGURE 20. AFFIRM HOLDINGS, INC.: NET SALES, (2021-2023)

FIGURE 21. AFFIRM HOLDINGS, INC.: PRIMARY MARKET COMPETITORS

FIGURE 22. ATOME: NET SALES, (2021-2023)

FIGURE 23. ATOME: PRIMARY MARKET COMPETITORS

FIGURE 24. BLOCK, INC. (SQUARE): NET SALES, (2021-2023)

FIGURE 25. BLOCK, INC. (SQUARE): PRIMARY MARKET COMPETITORS

FIGURE 26. KLARNA BANK AB (PULP): NET SALES, (2021-2023)

FIGURE 27. KLARNA BANK AB (PULP): PRIMARY MARKET COMPETITORS

FIGURE 28. LATITUDE: NET SALES, (2021-2023)

FIGURE 29. LATITUDE: PRIMARY MARKET COMPETITORS

FIGURE 30. OPENPAY: NET SALES, (2021-2023)

FIGURE 31. OPENPAY: PRIMARY MARKET COMPETITORS

FIGURE 32. PAYPAL HOLDINGS, INC.: NET SALES, (2021-2023)

FIGURE 33. PAYPAL HOLDINGS, INC.: PRIMARY MARKET COMPETITORS

FIGURE 34. SEZZLE: NET SALES, (2021-2023)

FIGURE 35. SEZZLE: PRIMARY MARKET COMPETITORS

FIGURE 36. SCALAPAY: NET SALES, (2021-2023)

FIGURE 37. SCALAPAY: PRIMARY MARKET COMPETITORS

FIGURE 38. ZIP CO LTD. (ZIP): NET SALES, (2021-2023)

FIGURE 39. ZIP CO LTD. (ZIP): PRIMARY MARKET COMPETITORS

 

At Next Move Strategy Consulting, we understand that insightful market research is the cornerstone of successful business decisions. That's why we employ a robust and multifaceted approach, combining various methodologies to deliver the most accurate and actionable data for our clients.

Research Landscape

We navigate the world of research with two primary approaches:

Qualitative Approach

Our qualitative research methodologies involve immersive techniques such as in-depth interviews, focus groups, and observational studies. By engaging directly with individuals and stakeholders, we uncover valuable insights that quantitative data alone may overlook.

Quantitative Research

In tandem with qualitative methodologies, NMSC leverages the power of Quantitative Research to provide a robust foundation of numerical insights. Through systematic data collection and analysis, we quantify patterns, preferences, and market trends, offering a comprehensive view of the business landscape.

Our quantitative research approach employs diverse tools, including surveys, experiments, and statistical modelling. These methodologies enable us to gather data from a large and representative sample, ensuring the statistical significance of our findings. By employing structured questionnaires and standardized data collection methods, we guarantee the reliability and validity of the information we present to our clients.

Quantitative research is particularly effective in measuring the prevalence of trends, assessing market size, and gauging the impact of various factors on consumer behavior. The numerical precision attained through this approach equips our clients with actionable insights, facilitating data-driven decision-making and strategy formulation.

 

Our Specialized Toolbox for Industry-Specific Market Research

We deploy a specialized arsenal of techniques tailored to meet your unique requirements. Here's a glimpse into our comprehensive toolbox:

Information Procurement

The stage entails acquiring market data or relevant information through various sources and methodologies.

Market Research Approach

We utilize both top-down and bottom-up approaches in market research analysis to achieve a comprehensive understanding of the market dynamics, leveraging the broad perspective of industry trends and macroeconomic factors alongside detailed insights from specific segments and individual companies.

Porters Five Forces Analysis

We conduct Porter's Five Forces analysis to evaluate the competitive landscape of an industry, providing us with insights into factors that affect profitability and strategic positioning.

              

SWOT Analysis

We conduct SWOT analysis to understand market trends, identify potential threats, capitalize on opportunities, and assess our strengths and weaknesses.

Forecasting

We utilize a forecasting model to predict future consumption by considering parameters like population, economics, regulations, market competition, drivers, constraints, technology, and pricing. We also employ statistical techniques such as multilinear regression, exponential smoothing, moving average, ARIMA, and Monte Carlo simulations for accurate predictions. In econometric forecasting, we analyzed short-term and long-term event impacts, attributing values based on regulatory frameworks, economic factors, and market events.