Digital Booths Market

Digital Booths Market Overview

The global Digital Booths Market size was valued at USD 581.5 million in 2023 and is predicted to reach USD 1149.3 million by 2030 with a CAGR of 10.2% from 2024-2030. Digital booths, also known as virtual booths, includes technology and services that offer virtual platforms for businesses to display their products and interact with other businesses and clients through a digital setting.

Digital booths play a crucial role in B2B events such as virtual trade shows, industry conferences, and networking sessions by facilitating interactions through live video conferencing, product demonstrations, and customized content delivery.

The digital booths market serves businesses looking for efficient ways to connect, work together, and generate leads across various industries and regions without having to be physically present.

Digital trade shows provide economical and expandable options for companies to present their offerings in online environments, increasing involvement with interactive elements such as live chat and video calls, and enabling stronger relationships with international viewers.

Market Dynamics and Trends

Rising adoption of digital booths in retail and consumer goods is driven by their ability to revolutionize product presentation. This strategy showcases product attributes, advantages, and practical applications with interactive multimedia materials, grabbing customer's attention and sparking curiosity.

In January 2024, Stratacache, one of the prominent companies in digital signage and retail automation solutions, introduced Scala Commerce, a new platform aimed at improving the retail process. The goal is to enhance store operations, boost customer interaction, and increase sales with tailored, data-based experiences.

Also, the growing implementation of digital booth software in the healthcare sector is driven by the need to enhance patient convenience and streamline administrative processes. One notable application is appointment scheduling, where these booths allow patients to efficiently book appointments directly. This convenience not only reduces wait times but also optimizes patient flow within healthcare facilities.

For example, in October 2023, Omega Healthcare launched its Omega Digital Platform (ODP), a technology-enabled solution designed to help healthcare organizations streamline workflows and improve financial performance. The ODP enables end-to-end revenue cycle management solutions across patient access, mid-revenue cycle, and business office functions.

Moreover, increasing labor shortages, high labor costs, and the complexities of recruiting staff are driving the launch of digital booths across various industries. These automated solutions reduce reliance on human labor and lower operational costs, allowing businesses to focus on core activities without the burdens of extensive hiring and training processes.

For example, in October 2023, Italian incumbent TIM launched new digital booths for cities of the future to provide citizens with a 'digital station' to benefit from infotainment services, smartphone charging, digital payments, and ticketing. These smart stations integrate with urban environments to address the challenges of labor dynamics and also enhances the overall user experience.

However, the high initial and upgradation costs that restrict small and medium-sized enterprises from integrating digital booths are restraining the growth of the market. On the contrary, integration of artificial intelligence (AI) and internet of things (IoT) within the sector is expected to create significant opportunities for the digital booths market growth. This capability enhances engagement by delivering tailored experiences that cater to individual preferences, thereby improving conversion rates and overall customer satisfaction.

For instance, in September 2023, Impel launched an AI-powered virtual photo booth and image enhancement solution for automotive retailers to create high-quality vehicle photos and 360-degree walkarounds without the need for physical photo booths. This innovative technology integrates with popular third-party marketplaces, providing a unified, branded experience for consumers and a significant leap forward in applying AI to elevate digital merchandising in the automotive industry.

Market Segmentation and Scope of Study

The digital booths market report is divided on the basis of type, application, deployment mode, enterprise size, industry vertical and region. On the basis of type, the market is segmented into interactive kiosks, virtual booths, photo booths, and other types. On the basis of application, the market is categorized into trade shows and expos, conferences and seminars, virtual events, and other event types. On the basis of deployment mode, the market is classified into on-premises and cloud. On the basis of enterprise size, the market is segmented into large enterprises and small and medium enterprise (SMEs). On the basis of industry vertical, the market is classified into information technology (IT), healthcare and medical, education and training, retail and e-commerce, finance and banking and other industry vertical. Regional breakdown and analysis of each of the aforesaid segments includes regions comprising of North America, Europe, Asia-Pacific, and RoW.

Geographical Analysis

North America dominates the digital booths market trends during the forecast period. This is attributed to factors such as the rising implementation of contactless digital booths in aviation industry within the developed nations such as the U.S. and Canada.

An example of this trend is supported by Collins Aerospace Systems, a Raytheon Technologies company, which introduced a new service for mobile phone check-in and baggage drop that removes the necessity of interacting with airport kiosks. Through this solution, travelers need to scan a QR code on their phone to easily access a shared kiosk via the airport's public Wi-Fi or the kiosk's own Wi-Fi.

Also, rising integration of advanced technologies including virtual identity verification and IoT in photo booths demonstrates the increasing demand for innovative and technology-driven solutions in this market.

This trend enhances user experience and security and also positions virtual kiosks at the forefront of the evolving landscape of interactive technology, ultimately driving growth and innovation in the digital booths market landscape.

For instance, in June 2022, meldCX, a global technology company partnered with American Kiosks, to create smart self-service booths equipped with smart technologies such as IoT-based check-in and identity verification which improves the customer experience.

The partnership combines meldCX's powerful software and American Kiosks' quality made-in-USA hardware, and reliable field services to provide businesses with an end-to-end managed system.

On the other hand, Asia-Pacific shows substantial growth in the digital booths market share due to the increase adoption of digital booths among the BFSI sector is further driving the market.

For instance, in October 2023, Pubali Bank Securities Limited launched two digital booths in Dhaka to provide modern and digital transaction services to its valued shareholders. The move towards digitalization gives Pubali Bank Securities Limited a competitive advantage over other banks that have not yet adopted digital banking services.

Moreover, the presence of prominent market players such as Samsung Electronics, Alibaba group holding, and others are adopting business strategies such as product launches for the digital showcasing their product portfolio among the consumers is furthers thriving the industry growth.

For instance, in June 2023, Samsung Electronics unveiled a new dedicated display which is based on modular technology for a variety of installation options. It is hanged or stacked with other screens and is protected against dust and particles that are common in production environments. This digital booth attracts young professionals and engage visitors, making the booth stand out and increasing traffic.

Competitive Landscape

Various players operating in the digital booths industry includes Samsung Electronics, LG Electronics, NEC Corporation, Elo Touch Solutions, Intel Corporation, Sony Corporation, Cisco Systems, Microsoft Corporation, Panasonic Corporation, Sharp Corporation, and others. These market players are opting various strategies such as product launch and innovation to maintain their dominance in the global digital booths market.

For instance, in May 2023, Samsung launched a new high-performance booth built on Windows OS. The kiosk is built on the Windows 10 IoT Enterprise operating system and is powered by the 11th Gen Intel Core Processor, offering high-performance computing power and full compatibility with major ordering, point-of-sale, and property management system software.

For instance, in September 2023, Elo Touch Solutions, a leading global supplier of interactive touchscreen solutions, introduced its first open frame touchscreen for outdoor environments. The product is specifically designed for outdoor use and is durable in temperature and humidity and available 24/7. 

Key Benefits

• The report provides quantitative analysis and estimations of the digital booths market from 2024 to 2030, which assists in identifying the prevailing industry opportunities.

• The study comprises a deep-dive analysis of the current and future digital booths market trends to depict prevalent investment pockets in the market.

• Information related to key drivers, restraints, and opportunities and their impact on the market is provided in the report.

• Competitive analysis of the key players, along with their market share is provided in the report.

• SWOT analysis and Porters Five Forces model is elaborated in the study.

• Value chain analysis in the market study provides a clear picture of the roles of each stakeholder.

Digital Booths Market Key Segments

By Type

• Interactive Kiosks

• Virtual Booths

• Photo Booths

• Other Types

By Application

• Trade Shows and Expos

• Conferences and Seminars

• Virtual Events

• Other Event Types

By Deployment Mode

• On-Premises

• Cloud

By Enterprise Size

• Large Enterprise

• Small and Medium Enterprise (SMEs)

By Industry Vertical

• Information Technology (IT)

• Healthcare and Medical

• Education and Training

• Retail and E-commerce

• Finance and Banking

• Other Industry Vertical

By Region

• North America

  • The U.S.

  • Canada

  • Mexico

• Europe

  • The UK

  • Germany

  • France        

  • Italy        

  • Spain        

  • Denmark        

  • Netherlands        

  • Finland        

  • Sweden        

  • Norway        

  • Russia        

  • Rest of Europe    

• Asia-Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

  • Indonesia

  • Singapore

  • Taiwan

  • Thailand

  • Rest of Asia-Pacific

• Rest of the World

  • Latin America

  • Middle East

  • Africa

REPORT SCOPE AND SEGMENTATION:

Parameters	Details
Market Size in 2023	USD 581.5 Million
Revenue Forecast in 2030	USD 1149.3 Million
Growth Rate	CAGR of 10.2% from 2024 to 2030
Analysis Period	2023–2030
Base Year Considered	2023
Forecast Period	2024–2030
Market Size Estimation	Million (USD)
Growth Factors	Rising adoption of digital booths in retail and consumer goods drives the market growth.   Growing implementation of digital booths in healthcare sector propels the market expansion. Increasing labor shortages and high labor costs propels the demand for digital booths.
Countries Covered	28
Companies Profiled	10
Market Share	Available for 10 companies
Customization Scope	Free customization (equivalent to up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.
Pricing and Purchase Options	Avail customized purchase options to meet your exact research needs.

KEY PLAYERS

• Samsung Electronics

• LG Electronics

• NEC Corporation

• Elo Touch Solutions

• Intel Corporation

• Sony Corporation

• Cisco Systems

• Microsoft Corporation

• Panasonic Corporation

• Sharp Corporation