Africa Electric Shaver Market

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Africa Electric Shaver Market by Type (Rotary Shaver, Foil Shaver, and Clippers and Trimmers), by Power Source (Battery Powered and Rechargeable/Cordless), by Usage (Dry Electric Shavers and Wet and Dry Electric Shavers), by Distribution Channel (Online and Offline), and by End-User (Men and Women) – Opportunity Analysis and Industry Forecast, 2025–2030

Industry: Retail and Consumer | Publish Date: 07-Apr-2025 | No of Pages: 145 | No. of Tables: 110 | No. of Figures: 67 | Format: PDF | Report Code : RC2543

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Africa Electric Shaver Market Overview

Africa Electric Shaver Market size was valued at USD 259.2 million in 2024, and is predicted to reach USD 365.9 million by 2030, at a CAGR of 5.4% from 2025 to 2030. In terms of volume the market size was 2599.1 thousand units in 2024 and is projected to reach 4097.4 thousand units in 2030, with a CAGR of 7.2% from 2025 to 2030.

The various factors such as rising urbanization and grooming sector are key factors driving the market's growth. Nevertheless, the availability of alternatives hinders the possible development of the industry. Contrary to this, the use of sustainable materials in electric shavers is anticipated to drive market demand as environmentally friendly consumers more and more opt for green products. 

Rising Urbanization Drives the Growth of Africa Electric Shaver Market

Africa comprises nations such as South Africa, Nigeria and others and the growing urban population in South Africa is adding to the growth of the market as urban dwellers look for grooming solutions such as electric shavers that suit their busy lifestyles. The growing availability of premium grooming products through online platforms and retail stores fuels the demand for electric shavers in the nation. South Africa boasted an urban population of 40.93 million in 2022 as per the UN Population Division reflecting steady urbanization expansion. This pattern strengthened consumer demand for electric shavers that provide quick and efficient output without any sacrifice on quality which further drives the market expansion.

 

Expansion in Personal Care and Grooming Sector Boosts the Growth of the Market

The growing emphasis on grooming and personal care in Nigeria drives the demand for electric shavers as consumers look for effective, high-quality items that can easily integrate into their busy lifestyles. This increased popularity compels ed brands to improvise, launching electric shavers with enhanced battery life, cutting-edge technology, and modern designs. According to a report by the Global System for Mobile Communications Association (GSMA), Nigeria's beauty and personal care sector accounts for 40% of the country's total business activity. This expansion in the market means that the needs and preferences of consumers are shifting, leading brands to develop solutions to meet evolving grooming needs and desires. 

 

The Limited Battery Life and Frequent Recharging Restraints the Market Growth

The short battery life and constant recharging requirements in Africa electric shaver market present major disadvantages, especially to people with hectic lifestyles and constant travelers. Customers with busy schedules tend to prefer grooming equipment with long battery life and higher dependability and therefore electric shavers with short battery life become less appealing. This hassle not only decreases their attractiveness but also makes many users turn to alternatives with less maintenance or power reliance, such as conventional razors. Therefore, the electric shaver industry has slower adoption and contained growth, as these issues decrease their appeal to core consumer groups. 

Incorporation of Sustainable Materials Creates Opportunity for the Market Demand

The use of sustainable materials in electric shavers is anticipated to drive market demand as environmentally friendly consumers more and more opt for green products. Shavers that use renewable materials, recyclable parts, and sustainable packaging are becoming the buyers' go-to option in the pursuit of sustainability. For example, Braun uses only renewable energy to manufacture its Series 9 Pro shavers, while Philips employs renewable electricity to make blades and recycled paper to package them. Philips also gives an Eco Passport with every product, highlighting its environmentally friendly processes. These actions are expected to appeal to green consumers and drive brand loyalty. 

 

Competitive Landscape

The several market players operating in Africa electric shaver industry includes Koninklijke Philips N.V., Panasonic Holding Corporation, Grundig, Braun, Andis Company, Wahl Clipper Corporation, Xiaomi Corporation, Remington, Manscaped LLC, Babyliss Pro, Edgewell Personal Care (Schick), RoseSkinCo and others.

Africa Electric Shaver Market Key Segments

By Type

  • Rotary Shaver

  • Foil Shaver

  • Clippers and Trimmers

    • Beard Trimmers

    • Body Trimmers

    • Others

By Power Source

  • Battery Powered

  • Rechargeable/Cordless

By Usage

  • Dry Electric Shavers

  • Wet and Dry Electric Shavers

By Distributional Channel

  • Online 

  • Offline

By End-User

  • Men 

  • Women

Key Players

  • Koninklijke Philips N.V. 

  • Panasonic Holding Corporation

  • Grundig

  • Braun

  • Andis Company

  • Wahl Clipper Corporation

  • Xiaomi Corporation

  • Manscaped LLC

  • Remington 

  • Babyliss Pro

  • Edgewell Personal Care (Schick)

  • RoseSkinCo

  • Others

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2024

USD 259.2 Million

Revenue Forecast in 2030

USD 365.9 Million

Growth Rate

CAGR of 5.4% from 2025 to 2030

Market Volume in 2024

2599.1 Thousand Units

Volume Forecast in 2030

4097.4 Thousand Units

Growth Rate (Volume)

CAGR of 7.2% from 2025 to 2030

Analysis Period

2024–2030

Base Year Considered

2025

Forecast Period

2025–2030

Market Size Estimation

Million (USD)

Growth Factors

  • Rising urbanization drives the growth of the market.

  • Expansion in personal care and grooming sector fuels the market growth.

Companies Profiled

12

Market Share

Available for 10 companies

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

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Frequently Asked Questions

The key market players operating in Africa electric shaver market are Koninklijke Philips N.V., Panasonic Holding Corporation, Grundig, Braun, Andis Company, Wahl Clipper Corporation, Xiaomi Corporation, Manscaped, Spectrum Brands Inc. (Remington), Babyliss Pro, Edgewell Personal Care (Schick), RoseSkinCo and others.

According to the Next Move Strategy Consulting, the size of Africa electric shaver market is estimated to reach USD 365.9 million by 2030.

The adoption of sustainable materials creates future opportunity of Africa electric shaver market.

The rising urbanization and expansion in personal care and grooming sector drives the growth of Africa electric shaver market.

The limited battery life and frequent need for recharging restraints the growth of Africa electric shaver industry.

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