Industry: Retail and Consumer | Publish Date: 07-Apr-2025 | No of Pages: 145 | No. of Tables: 110 | No. of Figures: 67 | Format: PDF | Report Code : RC2543
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Africa Electric Shaver Market size was valued at USD 259.2 million in 2024, and is predicted to reach USD 365.9 million by 2030, at a CAGR of 5.4% from 2025 to 2030. In terms of volume the market size was 2599.1 thousand units in 2024 and is projected to reach 4097.4 thousand units in 2030, with a CAGR of 7.2% from 2025 to 2030.
The various factors such as rising urbanization and grooming sector are key factors driving the market's growth. Nevertheless, the availability of alternatives hinders the possible development of the industry. Contrary to this, the use of sustainable materials in electric shavers is anticipated to drive market demand as environmentally friendly consumers more and more opt for green products.
Africa comprises nations such as South Africa, Nigeria and others and the growing urban population in South Africa is adding to the growth of the market as urban dwellers look for grooming solutions such as electric shavers that suit their busy lifestyles. The growing availability of premium grooming products through online platforms and retail stores fuels the demand for electric shavers in the nation. South Africa boasted an urban population of 40.93 million in 2022 as per the UN Population Division reflecting steady urbanization expansion. This pattern strengthened consumer demand for electric shavers that provide quick and efficient output without any sacrifice on quality which further drives the market expansion.
The growing emphasis on grooming and personal care in Nigeria drives the demand for electric shavers as consumers look for effective, high-quality items that can easily integrate into their busy lifestyles. This increased popularity compels ed brands to improvise, launching electric shavers with enhanced battery life, cutting-edge technology, and modern designs. According to a report by the Global System for Mobile Communications Association (GSMA), Nigeria's beauty and personal care sector accounts for 40% of the country's total business activity. This expansion in the market means that the needs and preferences of consumers are shifting, leading brands to develop solutions to meet evolving grooming needs and desires.
The short battery life and constant recharging requirements in Africa electric shaver market present major disadvantages, especially to people with hectic lifestyles and constant travelers. Customers with busy schedules tend to prefer grooming equipment with long battery life and higher dependability and therefore electric shavers with short battery life become less appealing. This hassle not only decreases their attractiveness but also makes many users turn to alternatives with less maintenance or power reliance, such as conventional razors. Therefore, the electric shaver industry has slower adoption and contained growth, as these issues decrease their appeal to core consumer groups.
The use of sustainable materials in electric shavers is anticipated to drive market demand as environmentally friendly consumers more and more opt for green products. Shavers that use renewable materials, recyclable parts, and sustainable packaging are becoming the buyers' go-to option in the pursuit of sustainability. For example, Braun uses only renewable energy to manufacture its Series 9 Pro shavers, while Philips employs renewable electricity to make blades and recycled paper to package them. Philips also gives an Eco Passport with every product, highlighting its environmentally friendly processes. These actions are expected to appeal to green consumers and drive brand loyalty.
The several market players operating in Africa electric shaver industry includes Koninklijke Philips N.V., Panasonic Holding Corporation, Grundig, Braun, Andis Company, Wahl Clipper Corporation, Xiaomi Corporation, Remington, Manscaped LLC, Babyliss Pro, Edgewell Personal Care (Schick), RoseSkinCo and others.
Rotary Shaver
Foil Shaver
Clippers and Trimmers
Beard Trimmers
Body Trimmers
Others
Battery Powered
Rechargeable/Cordless
Dry Electric Shavers
Wet and Dry Electric Shavers
Online
Offline
Men
Women
Koninklijke Philips N.V.
Panasonic Holding Corporation
Grundig
Braun
Andis Company
Wahl Clipper Corporation
Xiaomi Corporation
Manscaped LLC
Remington
Babyliss Pro
Edgewell Personal Care (Schick)
RoseSkinCo
Others
Parameters |
Details |
Market Size in 2024 |
USD 259.2 Million |
Revenue Forecast in 2030 |
USD 365.9 Million |
Growth Rate |
CAGR of 5.4% from 2025 to 2030 |
Market Volume in 2024 |
2599.1 Thousand Units |
Volume Forecast in 2030 |
4097.4 Thousand Units |
Growth Rate (Volume) |
CAGR of 7.2% from 2025 to 2030 |
Analysis Period |
2024–2030 |
Base Year Considered |
2025 |
Forecast Period |
2025–2030 |
Market Size Estimation |
Million (USD) |
Growth Factors |
|
Companies Profiled |
12 |
Market Share |
Available for 10 companies |
Customization Scope |
Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope. |
Pricing and Purchase Options |
Avail customized purchase options to meet your exact research needs. |