Africa Electric Shaver Market

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Africa Electric Shaver Market by Usability (Dry and Wet or Dry), by Product Type (Rotary Shaver, Trimmer/Clipper, and Foil Shaver), by Power Source (Rechargeable and Battery Powered), by End User (Men and Women), and by Distribution Channel (Health & Beauty Stores, Electric Stores, Supermarkets, Hypermarkets, and Online) - Opportunity Analysis and Industry Forecast, 2024– 2030

Industry: Retail and Consumer | Publish Date: 24-Jul-2024 | No of Pages: 112 | No. of Tables: 79 | No. of Figures: 44 | Format: PDF | Report Code : N/A

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Africa Electric Shaver Market Overview

The Africa Electric Shaver Market size was valued at USD 216 million in 2023, and is predicted to reach USD 276 million by 2030, at a CAGR of 3.1% from 2024 to 2030. The electric shaver industry is a part of the personal care and grooming sector. The electric shaver market consists of shavers, trimmers, and clippers. It specializes in designing, developing, and selling electric devices to remove facial and body hair efficiently. Electric shavers are distinguished by their rotating or oscillating blades and their reliance on electricity to operate. The key features of the electric shaver industry include the use of cutting-edge technologies, such as improved blades, ergonomic designs, wet and dry shaving capabilities, and smart features in some models. The industry also caters to a variety of consumer segments with different grooming preferences, offering cordless operation, adjustable cutting lengths, and specialized attachments. 

The Growing E-commerce Industry Boosts the Africa Electric Shaver Market Demand

The proliferation of e-commerce platforms has significantly impacted the electric shaver industry, providing consumers with convenient access to a wide range of electric shavers from various brands, driving market growth. Consumers appreciate the ease of browsing through product options, comparing prices, and reading reviews from other users, all from the comfort of their homes. Additionally, e-commerce platforms often offer competitive pricing, discounts, and promotions, attracting budget-conscious shoppers. The availability of fast and reliable shipping options further enhances the appeal of purchasing electric shavers online. Consequently, electric shaver manufacturers are increasingly investing in their online presence, optimizing their websites for seamless shopping experiences, and leveraging digital marketing strategies to reach and engage with customers.

 

Rising Awareness for Skin Health and Hygiene Drives the Africa Electric Shaver Market Growth

The surge in awareness regarding hygiene and skin health among consumers is fueling the growth of the electric shaver industry. Consumers are increasingly opting for grooming products that prioritize cleanliness and minimize skin irritation. Electric shavers address these concerns by offering features such as hypoallergenic blades, easy-to-clean designs, and advanced shaving technologies that reduce skin irritation compared to traditional razors. Moreover, some electric shavers incorporate moisturizing strips or skin conditioning systems to soothe the skin post-shave. By delivering long-term hygiene benefits and lowering the risk of bacterial growth, electric shavers appeal to health-conscious consumers seeking convenient and gentle grooming solutions.

 

High Upfront Cost and Availability of Conventional Alternatives Hinder the Industry's Growth

The electric shaving industry encounters hurdles due to significant initial investments and the continued prevalence of traditional alternatives such as manual razors. The relatively high price tags associated with many electric shavers may discourage budget-conscious consumers who perceive traditional grooming tools as more economically viable. Additionally, entrenched consumer familiarity with conventional options such as safety razors poses a substantial obstacle to widespread electric shaver adoption. Concerns regarding durability, perceived value, and entrenched cultural grooming norms also contribute to consumer hesitancy. Overcoming these challenges requires strategic pricing, targeted marketing accentuating the benefits of electric shavers, and continuous innovation to strengthen their appeal and competitiveness relative to traditional alternatives in a multifaceted grooming market.

Integration of Smart Technology Creates Ample Growth Opportunity

Incorporating cutting-edge technologies into the electric shaver industry opens up significant growth opportunities. Smart functionalities such as Bluetooth connectivity and integration with mobile apps offer users customization options, personalized grooming advice, and comprehensive tracking capabilities. Precision-engineered blades, sensors, and adaptive shaving systems enhance overall performance, fulfilling the evolving needs of consumers. Technological innovations in lithium-ion batteries and fast-charging mechanisms alleviate concerns regarding battery lifespan, offering increased convenience. Innovative materials and ergonomic designs elevate user comfort, catering to individual preferences. These breakthroughs position electric shavers not solely as grooming tools but also as intelligent, adaptable solutions, ensuring sustained industry growth and achievement.

 

Competitive Landscape

The market players operating in the Africa electric shaver industry include P&G (Braun), Koninklijke Philips N.V., Panasonic Corporation, Remington, Wahl Clipper Corporation, Andis Company Inc., Conair Corporation, Shanghai Flyco Electrical Appliance Co Ltd, Xiaomi, MANSCAPED, and others.

Africa Electric Shaver Market Key Segments

By Type

  • Dry

  • Wet or Dry

By Product Type

  • Rotary Shaver

  • Trimmer/Clipper

  • Foil Shaver

By Power Source

  • Rechargeable

  • Battery Powered

By End User

  • Men

  • Women

By Distribution Channel

  • Health & Beauty Stores

  • Electric Stores

  • Supermarkets

  • Hypermarkets

  • Online

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2023

USD 216 Million

Revenue Forecast in 2030

USD 276 Million

Growth Rate

CAGR of 3.1% from 2024 to 2030

Analysis Period

2023–2030

Base Year Considered

2023

Forecast Period

2024–2030

Market Size Estimation

Million (USD)

Growth Factors

  • Growing e-commerce industry boost the market expansion.
  • Rising awareness for skin health and hygiene.

Companies Profiled

10

Market Share

Available for 10 companies

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

KEY PLAYERS

  • P&G (Braun)

  • Koninklijke Philips N.V.

  • Panasonic Corporation

  • Remington

  • Wahl Clipper Corporation

  • Andis Company Inc.

  • Conair Corporation

  • Shanghai Flyco Electrical Appliance Co Ltd

  • Xiaomi

  • MANSCAPED

Bar chart Pie chart Pie chart

Frequently Asked Questions

The key market players operating in the Africa electric shaver market are P&G (Braun), Koninklijke Philips N.V., Panasonic Corporation, Remington, Wahl Clipper Corporation, Andis Company Inc., Conair Corporation, Shanghai Flyco Electrical Appliance Co Ltd, Xiaomi, MANSCAPED, and others.

According to the Next Move Strategy Consulting, the size of the Africa electric shaver market is estimated to be at USD 276 million in 2030.

The lifespan of electric shaver blades varies depending on usage frequency, maintenance, and the quality of the blades. On average, they can last anywhere from six months to two years before requiring replacement.

Key challenges are the high upfront cost and availability of conventional alternatives associated with the electric shavers.

According to the Next Move Strategy Consulting, the size of the Africa electric shaver market is estimated at USD 216 million in 2023.

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