Industry: Retail and Consumer | Publish Date: 24-Jul-2024 | No of Pages: 112 | No. of Tables: 79 | No. of Figures: 44 | Format: PDF | Report Code : N/A
The Africa Electric Shaver Market size was valued at USD 216 million in 2023, and is predicted to reach USD 276 million by 2030, at a CAGR of 3.1% from 2024 to 2030. The electric shaver industry is a part of the personal care and grooming sector. The electric shaver market consists of shavers, trimmers, and clippers. It specializes in designing, developing, and selling electric devices to remove facial and body hair efficiently. Electric shavers are distinguished by their rotating or oscillating blades and their reliance on electricity to operate. The key features of the electric shaver industry include the use of cutting-edge technologies, such as improved blades, ergonomic designs, wet and dry shaving capabilities, and smart features in some models. The industry also caters to a variety of consumer segments with different grooming preferences, offering cordless operation, adjustable cutting lengths, and specialized attachments.
The proliferation of e-commerce platforms has significantly impacted the electric shaver industry, providing consumers with convenient access to a wide range of electric shavers from various brands, driving market growth. Consumers appreciate the ease of browsing through product options, comparing prices, and reading reviews from other users, all from the comfort of their homes. Additionally, e-commerce platforms often offer competitive pricing, discounts, and promotions, attracting budget-conscious shoppers. The availability of fast and reliable shipping options further enhances the appeal of purchasing electric shavers online. Consequently, electric shaver manufacturers are increasingly investing in their online presence, optimizing their websites for seamless shopping experiences, and leveraging digital marketing strategies to reach and engage with customers.
The surge in awareness regarding hygiene and skin health among consumers is fueling the growth of the electric shaver industry. Consumers are increasingly opting for grooming products that prioritize cleanliness and minimize skin irritation. Electric shavers address these concerns by offering features such as hypoallergenic blades, easy-to-clean designs, and advanced shaving technologies that reduce skin irritation compared to traditional razors. Moreover, some electric shavers incorporate moisturizing strips or skin conditioning systems to soothe the skin post-shave. By delivering long-term hygiene benefits and lowering the risk of bacterial growth, electric shavers appeal to health-conscious consumers seeking convenient and gentle grooming solutions.
The electric shaving industry encounters hurdles due to significant initial investments and the continued prevalence of traditional alternatives such as manual razors. The relatively high price tags associated with many electric shavers may discourage budget-conscious consumers who perceive traditional grooming tools as more economically viable. Additionally, entrenched consumer familiarity with conventional options such as safety razors poses a substantial obstacle to widespread electric shaver adoption. Concerns regarding durability, perceived value, and entrenched cultural grooming norms also contribute to consumer hesitancy. Overcoming these challenges requires strategic pricing, targeted marketing accentuating the benefits of electric shavers, and continuous innovation to strengthen their appeal and competitiveness relative to traditional alternatives in a multifaceted grooming market.
Incorporating cutting-edge technologies into the electric shaver industry opens up significant growth opportunities. Smart functionalities such as Bluetooth connectivity and integration with mobile apps offer users customization options, personalized grooming advice, and comprehensive tracking capabilities. Precision-engineered blades, sensors, and adaptive shaving systems enhance overall performance, fulfilling the evolving needs of consumers. Technological innovations in lithium-ion batteries and fast-charging mechanisms alleviate concerns regarding battery lifespan, offering increased convenience. Innovative materials and ergonomic designs elevate user comfort, catering to individual preferences. These breakthroughs position electric shavers not solely as grooming tools but also as intelligent, adaptable solutions, ensuring sustained industry growth and achievement.
The market players operating in the Africa electric shaver industry include P&G (Braun), Koninklijke Philips N.V., Panasonic Corporation, Remington, Wahl Clipper Corporation, Andis Company Inc., Conair Corporation, Shanghai Flyco Electrical Appliance Co Ltd, Xiaomi, MANSCAPED, and others.
Dry
Wet or Dry
Rotary Shaver
Trimmer/Clipper
Foil Shaver
Rechargeable
Battery Powered
Men
Women
Health & Beauty Stores
Electric Stores
Supermarkets
Hypermarkets
Online
REPORT SCOPE AND SEGMENTATION:
Parameters |
Details |
Market Size in 2023 |
USD 216 Million |
Revenue Forecast in 2030 |
USD 276 Million |
Growth Rate |
CAGR of 3.1% from 2024 to 2030 |
Analysis Period |
2023–2030 |
Base Year Considered |
2023 |
Forecast Period |
2024–2030 |
Market Size Estimation |
Million (USD) |
Growth Factors |
|
Companies Profiled |
10 |
Market Share |
Available for 10 companies |
Customization Scope |
Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope. |
Pricing and Purchase Options |
Avail customized purchase options to meet your exact research needs. |
P&G (Braun)
Koninklijke Philips N.V.
Panasonic Corporation
Remington
Wahl Clipper Corporation
Andis Company Inc.
Conair Corporation
Shanghai Flyco Electrical Appliance Co Ltd
Xiaomi
MANSCAPED