Industry: Retail and Consumer | Publish Date: 24-Jul-2024 | No of Pages: 112 | No. of Tables: 79 | No. of Figures: 44 | Format: PDF | Report Code : N/A
The Australia Electric Shaver Market size was valued at USD 663.8 million in 2023, and is predicted to reach USD 823.4 million by 2030, at a CAGR of 2.7% from 2024 to 2030. The electric shaver industry is a part of the personal care and grooming sector. The electric shaver market consists of shavers, trimmers, and clippers. It specializes in designing, developing, and selling electric devices to remove facial and body hair efficiently. Electric shavers are distinguished by their rotating or oscillating blades and their reliance on electricity to operate. The key features of the electric shaver industry include the use of cutting-edge technologies, such as improved blades, ergonomic designs, wet and dry shaving capabilities, and smart features in some models. The industry also caters to a variety of consumer segments with different grooming preferences, offering cordless operation, adjustable cutting lengths, and specialized attachments.
The burgeoning awareness pertaining to personal grooming and appearance is driving the Australia electric shaver market demand for grooming electronic products, particularly electric shavers. Social media platforms have emerged as influential platforms in elevating consciousness regarding self-image and personal appearance, compelling individuals to meticulously observe their grooming habits to uphold a polished online presence. Additionally, societal and professional expectations consistently emphasize the significance of a well-groomed appearance, whether in the professional arena or social gatherings. This pressure to adhere to grooming standards is further reinforced by prevailing fashion trends and the influence of celebrities and influencers who establish grooming benchmarks. The accessibility and variety of grooming products, encompassing electric shavers, have facilitated the personalization and convenience of personal grooming, catering to individual preferences and routines.
As global environmental awareness continues to escalate, the electric shaver industry faces increasing pressure to prioritize sustainability in both product development and marketing strategies. The prevalent use of conventional disposable razors has contributed significantly to plastic waste, prompting manufacturers to explore more environmentally friendly options. Rechargeable electric shavers with replaceable components are gaining momentum for their potential to reduce reliance on single-use disposable razors. Furthermore, some companies are incorporating recycled materials into their products and opting for recyclable or biodegradable packaging. By aligning with consumer values and minimizing their environmental footprint, electric shaver manufacturers are effectively meeting the rising demand for sustainable grooming solutions.
The electric shaver sector encounters obstacles due to considerable initial expenditures and the ongoing popularity of traditional choices including manual razors. The comparatively steep price points of many electric shavers may dissuade budget-conscious consumers who favor traditional grooming tools for their perceived cost efficiency. Furthermore, entrenched consumer familiarity with conventional selections such as safety razors poses a notable barrier to widespread electric shaver adoption. Concerns regarding durability, perceived value, and entrenched cultural grooming norms further contribute to consumer reluctance. Overcoming these challenges requires strategic pricing, targeted marketing accentuating electric shavers' advantages, and sustained innovation to strengthen their appeal and competitiveness relative to traditional alternatives in a multifaceted grooming market.
Nanotechnology blades epitomize a significant breakthrough in the electric shaver market, harnessing nanoscale manipulation to craft blades of unparalleled sharpness and cutting prowess. Functioning at the atomic or molecular level, these blades ensure an extraordinarily close shave with minimal irritation, reshaping the shaving experience.
Unlike traditional blades that may induce discomfort, nanotechnology blades glide effortlessly, yielding smoother outcomes and heightened comfort. Moreover, their microscopic sharpness extends their longevity, diminishing the necessity for frequent blade replacements and bolstering overall durability. This innovation caters to the evolving demands of consumers seeking superior performance and convenience in grooming, positioning nanotechnology blades as an enticing solution for the future of electric shavers.
The market players operating in the Australia electric shaver industry include P&G (Braun), Koninklijke Philips N.V., Panasonic Corporation, Remington, Wahl Clipper Corporation, Andis Company Inc., Conair Corporation, Shanghai Flyco Electrical Appliance Co Ltd, Xiaomi, MANSCAPED, and others.
Dry
Wet or Dry
Rotary Shaver
Trimmer/Clipper
Foil Shaver
Rechargeable
Battery Powered
Men
Women
Health & Beauty Stores
Electric Stores
Supermarkets
Hypermarkets
Online
REPORT SCOPE AND SEGMENTATION:
Parameters |
Details |
Market Size in 2023 |
USD 663.8 Million |
Revenue Forecast in 2030 |
USD 823.4 Million |
Growth Rate |
CAGR of 2.7% from 2024 to 2030 |
Analysis Period |
2023–2030 |
Base Year Considered |
2023 |
Forecast Period |
2024–2030 |
Market Size Estimation |
Million (USD) |
Growth Factors |
|
Companies Profiled |
10 |
Market Share |
Available for 10 companies |
Customization Scope |
Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope. |
Pricing and Purchase Options |
Avail customized purchase options to meet your exact research needs. |
P&G (Braun)
Koninklijke Philips N.V.
Panasonic Corporation
Remington
Wahl Clipper Corporation
Andis Company Inc.
Conair Corporation
Shanghai Flyco Electrical Appliance Co Ltd
Xiaomi
MANSCAPED