Industry: Retail and Consumer | Publish Date: 09-Apr-2025 | No of Pages: 158 | No. of Tables: 122 | No. of Figures: 71 | Format: PDF | Report Code : RC2544
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Australia Electric Shaver Market size was valued at USD 867.9 million in 2024, and is predicted to reach USD 1285.2 million by 2030, at a CAGR of 6.3% from 2025 to 2030. In terms of volume the market size was 8167.3 thousand units in 2024 and is projected to reach 13384.9 thousand units in 2030, with a CAGR of 8.0% from 2025 to 2030.
The various factors such as rising disposable income and growing urbanization are key factors driving the market's growth. Nevertheless, the high maintenance and replacement costs hinders the possible development of the industry. Contrary to this, the use of sustainable materials in electric shavers is anticipated to drive market demand as environmentally friendly consumers more and more opt for green products.
Rising disposable income in Australia fuels the growth of the market as customers with higher purchasing power opt for high-end grooming items such as improved electric shavers. The improved financial flexibility makes it possible for customers to go for effective products that provide superior performance and serve their grooming needs. The average disposable income per household in Australia was quoted by the World Population Review at USD 37,433 in 2022. Rising disposable income encourages producers to invest and increase their product portfolio, leading to technologically enhanced Australia electric shaver market with new functionalities meeting changing customer demands, driving market demand.
The increasing urbanization in Australia drives the demand for electric shavers since individuals in urban areas are likely to appreciate grooming tools that will meet their busy lifestyles. People are attracted to effective and time-saving products that are easily available on online and offline stores, driving market growth. The UN Population Division indicates that Australia had a population of 22.49 million living in urban areas in 2022, marking an upward urbanization trend. Growing urbanization strengthens the demand for high-tech shaving devices with rechargeable batteries and ergonomic handles, further expanding market expansion.
The expensive maintenance and replacement needs of electric shavers restricts the market growth. The equipment tends to need specialized cleaning products, regular blade and foil replacements, and occasional battery replacements to keep them running, all of which contribute to the long-term costs. Therefore, such recurring expenses limits many consumers especially those seeking low-maintenance and affordable grooming options. By contrast, manual razors require little maintenance and no added costs, so they make a better value for frugal consumers. Consequently, the future expenses involved in electric shavers make them less appealing, limiting their take-up and preventing the market's growth.
Use of green materials in electric shavers is expected to drive market demand as green consumers increasingly look for eco-friendly products. Shavers that are manufactured from renewable resources, recyclable parts, and environmentally friendly packaging are the most desired option by consumers in pursuit of sustainability. For example, Braun manufactures its Series 9 Pro shavers exclusively on renewable energy, whereas Philips uses renewable electricity to manufacture blades and recycled paper to pack them.
The several market players operating in Australia electric shaver industry includes Manscaped,LLC, Andis Company, Procter & Gamble (Braun), Spectrum Brands Inc. (Remington), Skull Shaver, Conair Australia, Wahl Clipper Corporation, Gillete (P&G), TPOB, Koninklijke Philips N.V., Edgewell Personal Care (Schick), Brio Product Group, Freebird, RoseSkinCo and others.
Rotary Shaver
Foil Shaver
Clippers and Trimmers
Beard Trimmers
Body Trimmers
Others
Battery Powered
Rechargeable/Cordless
Dry Electric Shavers
Wet and Dry Electric Shavers
Online
Offline
Men
Women
Manscaped
Andis Company
Procter & Gamble (Braun)
Spectrum Brands Inc. (Remington)
Skull Shaver
Conair Australia
Wahl Clipper Corporation
Gillete (P&G)
TPOB
Koninklijke Philips N.V.
Edgewell Personal Care (Schick)
Brio Product Group
Freebird
RoseSkinCo
Parameters |
Details |
Market Size in 2024 |
USD 867.9 Million |
Revenue Forecast in 2030 |
USD 1285.2 Million |
Growth Rate |
CAGR of 6.3% from 2025 to 2030 |
Market Volume in 2024 |
8167.3 Thousand Units |
Volume Forecast in 2030 |
13384.9 Thousand Units |
Growth Rate (Volume) |
CAGR of 8.0% from 2025 to 2030 |
Analysis Period |
2024–2030 |
Base Year Considered |
2025 |
Forecast Period |
2025–2030 |
Market Size Estimation |
Million (USD) |
Growth Factors |
|
Companies Profiled |
14 |
Market Share |
Available for 10 companies |
Customization Scope |
Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope. |
Pricing and Purchase Options |
Avail customized purchase options to meet your exact research needs. |