Australia Electric Shaver Market

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Australia Electric Shaver Market by Type (Rotary Shaver, Foil Shaver, and Clippers and Trimmers), by Power Source (Battery Powered and Rechargeable/Cordless), by Usage (Dry Electric Shavers and Wet and Dry Electric Shavers), by Distribution Channel (Online and Offline), and by End-User (Men and Women) – Opportunity Analysis and Industry Forecast, 2025–2030

Industry: Retail and Consumer | Publish Date: 09-Apr-2025 | No of Pages: 158 | No. of Tables: 122 | No. of Figures: 71 | Format: PDF | Report Code : RC2544

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Australia Electric Shaver Market Overview

Australia Electric Shaver Market size was valued at USD 867.9 million in 2024, and is predicted to reach USD 1285.2 million by 2030, at a CAGR of 6.3% from 2025 to 2030. In terms of volume the market size was 8167.3 thousand units in 2024 and is projected to reach 13384.9 thousand units in 2030, with a CAGR of 8.0% from 2025 to 2030.

The various factors such as rising disposable income and growing urbanization are key factors driving the market's growth. Nevertheless, the high maintenance and replacement costs hinders the possible development of the industry. Contrary to this, the use of sustainable materials in electric shavers is anticipated to drive market demand as environmentally friendly consumers more and more opt for green products.

Rising Disposable Income Drives the Growth of Australia Electric Shaver Market

Rising disposable income in Australia fuels the growth of the market as customers with higher purchasing power opt for high-end grooming items such as improved electric shavers. The improved financial flexibility makes it possible for customers to go for effective products that provide superior performance and serve their grooming needs. The average disposable income per household in Australia was quoted by the World Population Review at USD 37,433 in 2022. Rising disposable income encourages producers to invest and increase their product portfolio, leading to technologically enhanced Australia electric shaver market with new functionalities meeting changing customer demands, driving market demand.

 

Growing Urbanization Fuels the Growth of the Market

The increasing urbanization in Australia drives the demand for electric shavers since individuals in urban areas are likely to appreciate grooming tools that will meet their busy lifestyles. People are attracted to effective and time-saving products that are easily available on online and offline stores, driving market growth. The UN Population Division indicates that Australia had a population of 22.49 million living in urban areas in 2022, marking an upward urbanization trend. Growing urbanization strengthens the demand for high-tech shaving devices with rechargeable batteries and ergonomic handles, further expanding market expansion.

 

High Maintenance and Replacement Costs Restraints Australia Electric Shaver Market Trends

The expensive maintenance and replacement needs of electric shavers restricts the market growth. The equipment tends to need specialized cleaning products, regular blade and foil replacements, and occasional battery replacements to keep them running, all of which contribute to the long-term costs. Therefore, such recurring expenses limits many consumers especially those seeking low-maintenance and affordable grooming options. By contrast, manual razors require little maintenance and no added costs, so they make a better value for frugal consumers. Consequently, the future expenses involved in electric shavers make them less appealing, limiting their take-up and preventing the market's growth.

Incorporation of Sustainable Materials Creates Growth Opportunity for the Market

Use of green materials in electric shavers is expected to drive market demand as green consumers increasingly look for eco-friendly products. Shavers that are manufactured from renewable resources, recyclable parts, and environmentally friendly packaging are the most desired option by consumers in pursuit of sustainability. For example, Braun manufactures its Series 9 Pro shavers exclusively on renewable energy, whereas Philips uses renewable electricity to manufacture blades and recycled paper to pack them.

 

Competitive Landscape  

The several market players operating in Australia electric shaver industry includes Manscaped,LLC, Andis Company, Procter & Gamble (Braun), Spectrum Brands Inc. (Remington), Skull Shaver, Conair Australia, Wahl Clipper Corporation, Gillete (P&G), TPOB, Koninklijke Philips N.V., Edgewell Personal Care (Schick), Brio Product Group, Freebird, RoseSkinCo and others.

Australia Electric Shaver Market Key Segments

By Type

  • Rotary Shaver

  • Foil Shaver

  • Clippers and Trimmers

    • Beard Trimmers

    • Body Trimmers

    • Others

By Power Source

  • Battery Powered

  • Rechargeable/Cordless

By Usage

  • Dry Electric Shavers

  • Wet and Dry Electric Shavers

By Distributional Channel

  • Online 

  • Offline

By End-User

  • Men 

  • Women

Key Players

  • Manscaped

  • Andis Company

  • Procter & Gamble (Braun)

  • Spectrum Brands Inc. (Remington)

  • Skull Shaver

  • Conair Australia

  • Wahl Clipper Corporation

  • Gillete (P&G)

  • TPOB

  • Koninklijke Philips N.V. 

  • Edgewell Personal Care (Schick)

  • Brio Product Group

  • Freebird

  • RoseSkinCo

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2024

USD 867.9 Million

Revenue Forecast in 2030

USD 1285.2 Million

Growth Rate

CAGR of 6.3% from 2025 to 2030

Market Volume in 2024

8167.3 Thousand Units

Volume Forecast in 2030

13384.9 Thousand Units

Growth Rate (Volume)

CAGR of 8.0% from 2025 to 2030

Analysis Period

2024–2030

Base Year Considered

2025

Forecast Period

2025–2030

Market Size Estimation

Million (USD)

Growth Factors

  • Rising disposable income drives the growth of the market.

  • Expanding urbanization fuels the market growth.

Companies Profiled

14

Market Share

Available for 10 companies

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

Bar chart Pie chart Pie chart

Frequently Asked Questions

The key market players operating in Australia electric shaver market are Manscaped, Andis Company, Procter & Gamble (Braun), Spectrum Brands Inc. (Remington), Skull Shaver, Conair Australia, Wahl Clipper Corporation, Gillete (P&G), TPOB, Koninklijke Philips N.V., Edgewell Personal Care (Schick), Brio Product Group, Freebird, RoseSkinCo and others.

According to the Next Move Strategy Consulting, the size of Australia electric shaver market is estimated to reach USD 1285.2 million by 2030.

The adoption of sustainable materials creates future opportunity of Australia electric shaver market.

The rising disposable income and expansion in urban population drives the growth of Australia electric shaver market.

The high maintenance and replacement costs restraints the growth of Australia electric shaver industry.

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