Middle East Electric Shaver Market

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Middle East Electric Shaver Market by Type (Rotary Shaver, Foil Shaver, and Clippers and Trimmers), by Power Source (Battery Powered and Rechargeable/Cordless), by Usage (Dry Electric Shavers and Wet and Dry Electric Shavers), by Distribution Channel (Online and Offline), and by End-User (Men and Women) – Opportunity Analysis and Industry Forecast, 2025–2030

Industry: Retail and Consumer | Publish Date: 08-Apr-2025 | No of Pages: 139 | No. of Tables: 104 | No. of Figures: 65 | Format: PDF | Report Code : RC2530

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Middle East Electric Shaver Market Overview

Middle East Electric Shaver Market size was valued at USD 625.3 million in 2024, and is predicted to reach USD 766.2 million by 2030, at a CAGR of 2.9% from 2025 to 2030. In terms of volume the market size was 5996.7 thousand units in 2024 and is projected to reach 7440.3 thousand units in 2030, with a CAGR of 3.1% from 2025 to 2030.

The various factors such as rising urbanization and growing disposable income are key factors driving the market's growth. Nevertheless, the maintenance and battery replacement costs hinder the possible development of the industry. Contrary to this, the use of sustainable materials in electric shavers is anticipated to drive market demand as environmentally friendly consumers more and more opt for green products.

Rising Urbanization Drives the Growth of Middle East Electric Shaver Market

The Middle East includes nations such as the UAE, Saudi Arabia and many other countries. The UAE's growing urban population drives the market growth as to fit their hectic lifestyle, citizens increasingly prefer grooming solutions that are efficient, durable and convenient. The presence of high-end grooming products to the masses via retail outlets and websites enhances the presence, allowing different companies to gain a significant market share when compared to Africa. The UN Population Division report, the UAE urban population was 8.27 million in 2022, reflecting the urbanization trend of the region. This development throughout the region strongly urges consumer to invest in electric shavers that are recognized for their instant results and top-notch performance, facilitating the ongoing growth of the market in the region.

 

Growing in Disposable Income Boosts the Growth of the Market

The rising disposable income fuels the market demand in the Middle East as consumers increasingly prioritize premium grooming products that address to their busy lifestyles. The growing purchasing power among the individuals allows them to spend in capable electric shavers that delivers superior performance along with innovative features. The U.S. Energy Information Administration report states that, disposable income per capita in the region was USD 5,155 in 2022 and estimated to grow to USD 5,728 by 2035. This growth in income increases the overall demand for quality grooming tools, that encourages manufacturers to introduce new innovations in product and broaden their offerings, thereby accelerating market expansion.

 

The Maintenance and Battery Replacement Costs Restraints the Market Trends

The necessity for regular maintenance followed by periodic battery replacements significantly adds to the long-term costs of electric razors, making them a less appealing choice for budget-conscious consumers. It provides customers with the option to bear extra expenses for cleaning agents, blade replacement, and battery replacement for maximum efficiency. Such periodic expenses limitation dissuades prospective purchasers who are more concerned about cost and ease of use in their grooming products. Consequently, most consumers move towards low-maintenance substitutes such as manual razors that require little maintenance and have no added costs, thus inhibiting the development and extension of electric shaver use in the market. 

Incorporation of Sustainable Materials Creates Growth Opportunity for the Market

The use of sustainable materials in electric shavers is anticipated to drive market demand as environmentally friendly consumers more and more opt for green products. Shavers that use renewable materials, recyclable parts, and sustainable packaging are becoming the buyers' go-to option in the pursuit of sustainability. For example, Braun uses only renewable energy to manufacture its Series 9 Pro shavers, while Philips employs renewable electricity to make blades and recycled paper to package them. Philips also gives an Eco Passport with every product, highlighting its environmentally friendly processes. These actions are expected to appeal to green consumers and drive brand loyalty. 

 

Competitive Landscape  

The several market players operating in middle east shaving technologymarket includes Koninklijke Philips N.V., Panasonic Holding Corporation, Grundig, Procter & Gamble (Braun), Andis Company, Wahl Clipper Corporation, Xiaomi Corporation, Manscaped, Spectrum Brands Inc. (Remington), Babyliss Pro, Edgewell Personal Care (Schick) and others.

Middle East Electric Shaver Market Key Segments

By Type

  • Rotary Shaver

  • Foil Shaver

  • Clippers and Trimmers

    • Beard Trimmers

    • Body Trimmers

    • Others

By Power Source

  • Battery Powered

  • Rechargeable/Cordless

By Usage

  • Dry Electric Shavers

  • Wet and Dry Electric Shavers

By Distributional Channel

  • Online 

  • Offline

By End-User

  • Men 

  • Women

Key Players

  • Koninklijke Philips N.V.

  • Panasonic Holding Corporation

  • Grundig

  • Procter & Gamble (Braun)

  • Andis Company

  • Wahl Clipper Corporation

  • Xiaomi Corporation

  • Manscaped

  • Spectrum Brands Inc. (Remington)

  • Babyliss Pro

  • Edgewell Personal Care (Schick)

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2024

USD 625.3 Million

Revenue Forecast in 2030

USD 766.2 Million

Growth Rate

CAGR of 2.9% from 2025 to 2030

Market Volume in 2024

5996.7 Thousand Units

Volume Forecast in 2030

7440.3 Thousand Units

Growth Rate (Volume)

CAGR of 3.1% from 2025 to 2030

Analysis Period

2024–2030

Base Year Considered

2025

Forecast Period

2025–2030

Market Size Estimation

Million (USD)

Growth Factors

  • Rising urbanization drives the growth of the market.

  • Expansion in disposable income fuels the market growth.

Companies Profiled

11

Market Share

Available for 10 companies

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

Bar chart Pie chart Pie chart

Frequently Asked Questions

The key market players operating in Middle East electric shaver market are Koninklijke Philips N.V., Panasonic Holding Corporation, Grundig, Procter & Gamble (Braun), Andis Company, Wahl Clipper Corporation, Xiaomi Corporation, Manscaped, Spectrum Brands Inc. (Remington), Babyliss Pro, Edgewell Personal Care (Schick) and others.

According to the Next Move Strategy Consulting, the size of Middle East electric shaver market is estimated to reach USD 766.2 million by 2030.

The adoption of sustainable materials creates future opportunity of Middle East electric shaver market.

The rising urbanization and expansion in disposable income drives the growth of Middle East electric shaver market.

The replacement and battery replacement costs restraints the growth of Middle East electric shaver industry.

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