Middle East Electric Shaver Market

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Middle East Electric Shaver Market by Usability (Dry and Wet or Dry), by Product Type (Rotary Shaver, Trimmer/Clipper, and Foil Shaver), by Power Source (Rechargeable and Battery Powered), by End User (Men and Women), and by Distribution Channel (Health & Beauty Stores, Electric Stores, Supermarkets, Hypermarkets, and Online) - Opportunity Analysis and Industry Forecast, 2024– 2030

Industry: Retail and Consumer | Publish Date: 22-Jul-2024 | No of Pages: 112 | No. of Tables: 79 | No. of Figures: 44 | Format: PDF | Report Code : N/A

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Middle East Electric Shaver Market Overview

The Middle East Electric Shaver Market size was valued at USD 692 million in 2023, and is predicted to reach USD 1010 million by 2030, at a CAGR of 5.1% from 2024 to 2030. The electric shaver industry is a part of the personal care and grooming sector. The electric shaver market consists of shavers, trimmers, and clippers. It specializes in designing, developing, and selling electric devices to remove facial and body hair efficiently.

Electric shavers are distinguished by their rotating or oscillating blades and their reliance on electricity to operate. The key features of the electric shaver industry include the use of cutting-edge technologies, such as improved blades, ergonomic designs, wet and dry shaving capabilities, and smart features in some models. The industry also caters to a variety of consumer segments with different grooming preferences, offering cordless operation, adjustable cutting lengths, and specialized attachments.

Increasing Disposable Income Across the Region Propels the Middle East Electric Shaver Market Expansion

The electric shaver industry is currently witnessing a significant trend driven by the increasing disposable incomes of consumers worldwide. As economies prosper and individuals gain greater purchasing power, there is a notable upsurge in the demand for grooming products, particularly electric shavers. This economic empowerment allows consumers to prioritize personal grooming, thereby elevating the importance of premium grooming solutions. With a rise in flexible spending, consumers are inclined towards investing in electric shavers featuring advanced features and technologies, promising enhanced convenience and performance. Premium brands are strategically positioned to capitalize on this trend by introducing innovative products tailored to meet the changing preferences of discerning consumers.

 

Rising Environmental Sustainability Thrives the Middle East Electric Shaver Market Growth

In response to the escalating global focus on environmental issues, the electric shaver industry is urged to prioritize sustainability in both product development and marketing strategies. The pervasive use of conventional disposable razors has contributed significantly to plastic waste, prompting manufacturers to explore more sustainable alternatives.

Rechargeable electric shavers with replaceable components are gaining traction for their potential to reduce reliance on single-use disposable razors, thereby mitigating plastic pollution. Additionally, some companies are incorporating recycled materials into their products and opting for recyclable or biodegradable packaging. By aligning with consumer values and reducing their environmental impact, electric shaver manufacturers are effectively addressing the growing demand for sustainable grooming solutions.

 

High Upfront Cost and Availability of Conventional Alternatives Hinder the Industry's Growth

The electric shaver sector faces challenges due to substantial upfront expenditures and the continued prominence of traditional options including manual razors. The comparatively high costs of many electric shavers may deter budget-conscious consumers who perceive traditional grooming tools as more cost-effective. Additionally, entrenched consumer familiarity with conventional selections such as safety razors poses a significant barrier to widespread electric shaver adoption. Concerns surrounding durability, perceived value, and entrenched cultural grooming practices further contribute to consumer hesitancy. To surmount these challenges effectively, strategic pricing, targeted marketing highlighting the benefits of electric shavers, and continuous innovation are essential to enhance their appeal and competitiveness against traditional alternatives in a diverse grooming market.

Integration of Nanotechnology Blades Creates Significant Opportunity for the Middle East Electric Shaver Market

Nanotechnology blades represent a notable progression in the electric shaver market, harnessing the precision of nanoscale manipulation to create blades with unparalleled sharpness and cutting performance. By operating at the atomic or molecular level, these blades ensure a remarkably close shave with minimal irritation, revolutionizing the shaving experience for consumers. Unlike traditional blades that may pull or tug at hair follicles, nanotechnology blades glide effortlessly, resulting in smoother outcomes and heightened comfort. Furthermore, their microscopic sharpness extends their lifespan, reducing the need for frequent blade replacements and enhancing overall durability. This innovation addresses the evolving needs of consumers who prioritize superior performance and convenience in their grooming routines, positioning nanotechnology blades as a compelling solution for the future of electric shavers. 

 

Competitive Landscape

The market players operating in the Middle East electric shaver industry include P&G (Braun), Koninklijke Philips N.V., Panasonic Corporation, Remington, Wahl Clipper Corporation, Andis Company Inc., Conair Corporation, Shanghai Flyco Electrical Appliance Co Ltd, Xiaomi, MANSCAPED, and others.

Middle East Electric Shaver Market Key Segments

By Type

  • Dry

  • Wet or Dry

By Product Type

  • Rotary Shaver

  • Trimmer/Clipper

  • Foil Shaver

By Power Source

  • Rechargeable

  • Battery Powered

By End User

  • Men

  • Women

By Distribution Channel

  • Health & Beauty Stores

  • Electric Stores

  • Supermarkets

  • Hypermarkets

  • Online

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2023

USD 692 Million

Revenue Forecast in 2030

USD 1010 Million

Growth Rate

CAGR of 5.1% from 2024 to 2030

Analysis Period

2023–2030

Base Year Considered

2023

Forecast Period

2024–2030

Market Size Estimation

Million (USD)

Growth Factors

  • Increasing disposable income across the region propels the market.
  • Rising environmental sustainability propels the market.

Companies Profiled

10

Market Share

Available for 10 companies

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

KEY PLAYERS

  • P&G (Braun)

  • Koninklijke Philips N.V.

  • Panasonic Corporation

  • Remington

  • Wahl Clipper Corporation

  • Andis Company Inc.

  • Conair Corporation

  • Shanghai Flyco Electrical Appliance Co Ltd

  • Xiaomi

  • MANSCAPED

Bar chart Pie chart Pie chart

Frequently Asked Questions

The key market players operating in the Middle East electric shaver market are P&G (Braun), Koninklijke Philips N.V., Panasonic Corporation, Remington, Wahl Clipper Corporation, Andis Company Inc., Conair Corporation, Shanghai Flyco Electrical Appliance Co Ltd, Xiaomi, MANSCAPED, and others.

According to the Next Move Strategy Consulting, the size of the Middle East electric shaver market is estimated to be at USD 1010 million in 2030.

The lifespan of electric shaver blades varies depending on usage frequency, maintenance, and the quality of the blades. On average, they can last anywhere from six months to two years before requiring replacement.

Key challenges are the high upfront cost and availability of conventional alternatives associated with the electric shavers.

According to the Next Move Strategy Consulting, the size of the Middle East electric shaver market is estimated at USD 692 million in 2023.

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