North America Electric Shaver Market by Usability (Dry and Wet or Dry), by Product Type (Rotary Shaver, Trimmer/Clipper, and Foil Shaver), by Power Source (Rechargeable and Battery Powered), by End User (Men and Women), and by Distribution Channel (Health & Beauty Stores, Electric Stores, Supermarkets, Hypermarkets, and Online) - Opportunity Analysis and Industry Forecast, 2024– 2030
Industry: Retail and Consumer | Publish Date: 17-Dec-2024 | No of Pages: 134 | No. of Tables: 95 | No. of Figures: 60 | Format: PDF | Report Code : RC2532
North America Electric Shaver Market Overview
The North America Electric Shaver Market size was valued at USD 4.92 billion in 2023, and is predicted to reach USD 9.28 billion by 2030, at a CAGR of 9.0% from 2024 to 2030. The electric shaver industry is a part of the personal care and grooming sector. The electric shaver market consists of shavers, trimmers, and clippers. It specializes in designing, developing, and selling electric devices to remove facial and body hair efficiently. Electric shavers are distinguished by their rotating or oscillating blades and their reliance on electricity to operate.
The key features of the electric shaver industry include the use of cutting-edge technologies, such as improved blades, ergonomic designs, wet and dry shaving capabilities, and smart features in some models. The industry also caters to a variety of consumer segments with different grooming preferences, offering cordless operation, adjustable cutting lengths, and specialized attachments.
Increasing Disposable Income Across the Region Propels the North America Electric Shaver Market Expansion
The electric shaving sector is currently witnessing a prominent trend propelled by the escalating disposable incomes of global consumers. As economies flourish and individuals enjoy increased purchasing capabilities, there is a noticeable surge in demand for grooming items, notably electric shavers. This financial empowerment allows consumers to prioritize personal care and grooming, thus accentuating the importance of high-quality grooming solutions.
With a rise in discretionary spending, consumers are inclined towards investing in electric shavers featuring advanced functionalities and technologies that promise improved convenience and performance. Premium brands are strategically positioned to leverage this trend by introducing innovative products customized to cater to the changing preferences of discerning consumers.
The Growing E-commerce Industry Boosts the Demand for Electric Shaver
The proliferation of e-commerce platforms has significantly impacted the electric shaver industry, providing consumers with convenient access to a wide range of electric shavers from various brands, thereby driving North America electric shaver market growth. Consumers appreciate the ease of browsing through product options, comparing prices, and reading reviews from other users, all from the comfort of their homes.
Additionally, e-commerce platforms often offer competitive pricing, discounts, and promotions, attracting budget-conscious shoppers. The availability of fast and reliable shipping options further enhances the appeal of purchasing electric shavers online.
Consequently, electric shaver manufacturers are increasingly investing in their online presence, optimizing their websites for seamless shopping experiences, and leveraging digital marketing strategies to reach and engage with customers.
High Upfront Cost and Availability of Conventional Alternatives Hinder the Industry's Growth
The electric shaver sector faces challenges due to substantial upfront expenditures and the continued prominence of traditional options including manual razors. The comparatively high costs of many electric shavers may deter budget-conscious consumers who perceive traditional grooming tools as more cost-effective.
Additionally, entrenched consumer familiarity with conventional selections such as safety razors poses a significant barrier to widespread electric shaver adoption. Concerns surrounding durability, perceived value, and entrenched cultural grooming practices further contribute to consumer hesitancy.
To surmount these challenges effectively, strategic pricing, targeted marketing highlighting the benefits of electric shavers, and continuous innovation are essential to enhance their appeal and competitiveness against traditional alternatives in a diverse grooming market.
Integration of Nanotechnology Blades Creates Significant Opportunity Growth for the Market
Nanotechnology blades embody a significant breakthrough in the electric shaver market, harnessing nanoscale precision to produce blades with unmatched sharpness and cutting prowess. Operating at the atomic or molecular level, these blades ensure an exceptionally close shave with minimal irritation, revolutionizing the shaving experience. Unlike traditional blades that may induce discomfort, nanotechnology blades glide effortlessly, resulting in smoother outcomes and heightened comfort.
Furthermore, their microscopic sharpness prolongs their lifespan, reducing the need for frequent blade replacements and enhancing overall durability. This innovation caters to the evolving preferences of consumers seeking superior performance and convenience in grooming, positioning nanotechnology blades as an appealing solution for the future of electric shavers.
The U.S. Holds the Dominant Portion of the North American Electric Shaver Market Share
The proliferation of e-commerce platforms has significantly influenced the electric shaver industry, providing consumers with convenient access to a diverse range of electric shavers from various brands, thus driving market growth. Consumers value the convenience of browsing through product options, comparing prices, and reading reviews from other users, all from the comfort of their homes.
Additionally, e-commerce platforms often offer competitive pricing, discounts, and promotions, attracting budget-conscious shoppers. The availability of fast and reliable shipping options further enhances the appeal of purchasing electric shavers online.
Consequently, electric shaver manufacturers are increasingly investing in their online presence, optimizing their websites for seamless shopping experiences, and leveraging digital marketing strategies to reach and engage with customers.
A significant trend is underway in the electric shaver industry, propelled by the escalating disposable incomes of consumers globally. Economic growth and increased purchasing power are leading to a surge in demand for grooming products, notably electric shavers. This financial empowerment allows consumers to prioritize personal grooming, highlighting the importance of premium grooming solutions.
With greater flexibility in spending, consumers are opting for electric shavers with advanced features and technologies, promising improved convenience and performance. Premium brands are well-placed to capitalize on this trend by introducing innovative products that cater to the changing preferences of discerning consumers.
Mexico to Witness Substantial Growth in the North America Electric Shaver Market
The rise in awareness regarding hygiene and skin health among consumers is spurring the electric shaver industry forward. Consumers are increasingly gravitating towards grooming products that prioritize cleanliness and minimize skin irritation. Electric shavers address these concerns through features such as hypoallergenic blades, easy-to-clean designs, and advanced shaving technologies that mitigate skin irritation compared to traditional razors.
Additionally, some electric shavers integrate moisturizing strips or skin conditioning systems to alleviate post-shave skin discomfort. By offering long-term hygiene benefits and reducing the risk of bacterial growth, electric shavers cater to health-conscious consumers seeking convenient and gentle grooming solutions.
The burgeoning awareness concerning personal grooming and appearance is spurring the market demand for grooming electronic devices, particularly electric shavers. Social media platforms have emerged as influential platforms in heightening awareness regarding self-image and personal presentation, prompting individuals to meticulously observe their grooming habits to maintain a polished online presence.
Moreover, societal and professional expectations consistently emphasize the significance of a well-groomed appearance, whether in professional settings or social engagements. This imperative to adhere to grooming standards is further fueled by prevailing fashion trends and the influence of celebrities and influencers who establish grooming benchmarks. The accessibility and variety of grooming products, encompassing electric shavers, have facilitated the personalization and convenience of personal grooming, accommodating individual preferences and routines.
Competitive Landscape
The market players operating in the North America electric shaver industry include P&G (Braun), Koninklijke Philips N.V., Panasonic Corporation, Remington, Wahl Clipper Corporation, Andis Company Inc., Conair Corporation, Shanghai Flyco Electrical Appliance Co Ltd, Xiaomi, MANSCAPED, and others.
North America Electric Shaver Market Key Segments
By Type
-
Dry
-
Wet or Dry
By Product Type
-
Rotary Shaver
-
Trimmer/Clipper
-
Foil Shaver
By Power Source
-
Rechargeable
-
Battery Powered
By End User
-
Men
-
Women
By Distribution Channel
-
Health & Beauty Stores
-
Electric Stores
-
Supermarkets
-
Hypermarkets
-
Online
By Country
-
The U.S.
-
Canada
-
Mexico
REPORT SCOPE AND SEGMENTATION:
|
Parameters |
Details |
|
Market Size in 2023 |
USD 4.92 Billion |
|
Revenue Forecast in 2030 |
USD 9.28 Billion |
|
Growth Rate |
CAGR of 9.0% from 2024 to 2030 |
|
Analysis Period |
2023–2030 |
|
Base Year Considered |
2023 |
|
Forecast Period |
2024–2030 |
|
Market Size Estimation |
Billion (USD) |
|
Growth Factors |
|
|
Countries Covered |
3 |
|
Companies Profiled |
10 |
|
Market Share |
Available for 10 companies |
|
Customization Scope |
Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope. |
|
Pricing and Purchase Options |
Avail customized purchase options to meet your exact research needs. |
KEY PLAYERS
-
P&G (Braun)
-
Koninklijke Philips N.V.
-
Panasonic Corporation
-
Remington
-
Wahl Clipper Corporation
-
Andis Company Inc.
-
Conair Corporation
-
Shanghai Flyco Electrical Appliance Co Ltd
-
Xiaomi
-
MANSCAPED
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