North America Electric Shaver Market by Type (Rotary Shaver, Foil Shaver, and Clippers and Trimmers), by Power Source (Battery Powered and Rechargeable/Cordless), by Usage (Dry Electric Shavers and Wet and Dry Electric Shavers), by Distribution Channel (Online and Offline), and by End-User (Men and Women) – Opportunity Analysis and Industry Forecast, 2025–2030
Industry: Retail and Consumer | Publish Date: 11-Apr-2025 | No of Pages: 200 | No. of Tables: 160 | No. of Figures: 105 | Format: PDF | Report Code : RC2532
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North America Electric Shaver Market Overview
The North America Electric Shaver Market size was valued at USD 5.73 billion in 2024, and is predicted to reach USD 9.80 billion by 2030, at a CAGR of 8.8% from 2025 to 2030. In terms of volume the market size was 56918.2 thousand units in 2024 and is projected to reach 108847.2 thousand units in 2030, with a CAGR of 10.8% from 2025 to 2030.
The various factors such as rising personal care and grooming sector and the expansion in disposable income are key factors driving the market growth. Nevertheless, the availability of alternatives hinders the possible development of the industry.
Contrary to this, the use of sustainable materials in these shavers is anticipated to drive the North America electric shaver market demand as environmentally friendly consumers more and more opt for green products.
Rising Grooming and Personal Care Sector Drives the North America Electric Shaver Market Growth
Increased attention to grooming and personal hygiene raises the demand for the electric shaver market because customers desire easy, effective ways to cater their daily grooming requirements.
The change in mindset encourages producers to concentrate on developing sophisticated features like skin-sensitive technology and exchangeable attachments to address diverse grooming requirements. The changing priorities towards hygiene and grooming propels the market growth.
Expansion in Disposable Income Boosts the North America Electric Shaver Market Expansion
The growing disposable income drives the market expansion as consumers are willing to pay more for premium personal care offerings such as high-end electric shavers. The new grooming devices are to offer a balance of convenience, performance, and intelligence that fills the new demand for products which ease daily life and provide greater results.
As more and more customers are paying for quality grooming products, the market is steadily on the rise. This shows an overall tendency towards seeking quality personal care and incorporating tools that further boosts the industry.
The Availability of Alternatives Restraints the Market Growth
The presence of cartridge and traditional razors limits the market growth as they are cheap and easily accessible. The fact that these alternatives are affordable makes them an ideal solution for consumers experiencing price issues.
The convenience of having these products accessible almost everywhere coupled with their rigorously tested efficiency and ease of use makes it hard for high-end grooming products to make a breakthrough.
Adoption of Sustainable Materials Creates Growth Opportunity for the North America Electric Shaver Market Trends
The use of sustainable materials in electric shavers is anticipated to drive market demand as environmentally friendly consumers more and more opt for green products. Shavers that use renewable materials, recyclable parts, and sustainable packaging are becoming the buyers' go-to option in the pursuit of sustainability.
For example, Braun uses only renewable energy to manufacture its Series 9 Pro shavers, while Philips employs renewable electricity to make blades and recycled paper to package them. Philips also gives an Eco Passport with every product, highlighting its environmentally friendly processes. These actions are expected to appeal to green consumers and drive brand loyalty.
The U.S. Dominates the North America Electric Shaver Market Share
The high rate of growth of the grooming and personal care market in the U.S. increases electric razor demand drastically as consumers pay more attention to wellness and self-care. Manufacturers respond to the trend by creating products with advanced features like skin-sensitive technology and multiple attachments and addressing the varying grooming requirements.
The Personal Care Council informs that the U.S. personal care products industry had sales of USD 210.6 billion and added USD 308.7 billion to the country's GDP in 2022. This change in consumer behavior toward personal hygiene and appearance drives the market growth at a faster pace.
Additionally, urban growth pushes the market expansion due to city residents becoming increasingly keen on adopting convenient and quick grooming options that help fit into their hectic schedules.
The most recent figures from the UN Population Division indicate that the urban population of the U.S. grew 10.8%, from 249.9 million in 2010 to 276.9 million in 2022. Such easy-to-use and high-tech devices come with rechargeable batteries, intelligent controls, and adjustable attachments to suit the individual requirements of city consumers. With increasing urbanization, manufacturers are innovating even more to address the changing needs of urban residents, driving the electric shaver market growth.
Mexico to Witness Substantial Growth in the North America Electric Shaver Market
The growing cosmetics and personal care industry drives the demand for electric razors as consumers increasingly focus on grooming and self-care industry. The increasing emphasis on appearance and health led individuals to turn to quick-to-use aids like electric razors in order to maintain their grooming habits effectively within their own homes.
As per the International Trade Administration, Mexico's cosmetic and personal care market was valued at USD 7.24 million as of 2022. As there is growing demand for personal care products in Mexico, not only does it grow the demand for electric shavers but also puts pressure on brands to innovate in terms of features to meet the consumer trends in the domestic market, thus fueling the growth in the market.
In addition, rising urbanization in Mexico fuels the growth for electric razors as urban inhabitants seeks out higher-performance grooming items to cope with their hectic city lives. More hectic lifestyles are resulting in a sizeable movement towards easy and high-performance grooming solutions such as electric razors.
According to the UN Population Division, Mexico's urban population grew to 103.7 million in 2023 from 87.6 million in 2010 at a growth rate of 18.4%. Such process of urbanization generates the demand for high-quality, efficient, and quick electric shavers, thus driving the market growth.
Competitive Landscape
The various market players operating in the North America electric shaver industry includes Spectrum Brands Inc. (Remington), Koninklijke Philips N.V., Wahl Clipper Corporation, Xiaomi Corporation, Dollar Shave Club Inc., Manscaped LLC, Skull Shaver, Andis Company, Conair Corporation, Panasonic Holdings Corporation, Braun, Barbarossa Brothers, Edgewell (schick), Sencor and RoseSkinCo.
North America Electric Shaver Market Key Segments
By Type
-
Rotary Shaver
-
Foil Shaver
-
Clippers and Trimmers
-
Beard Trimmers
-
Body Trimmers
-
Others
-
By Power Source
-
Battery Powered
-
Rechargeable/Cordless
By Usage
-
Dry Electric Shavers
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Wet and Dry Electric Shavers
By Distributional Channel
-
Online
-
Offline
By End-User
-
Men
-
Women
By Country
-
The U.S.
-
Mexico
-
Canada
Key Players
-
Spectrum Brands Inc. (Remington)
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Koninklijke Philips N.V.
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Wahl Clipper Corporation
-
Xiaomi Corporation
-
Dollar Shave Club Inc.
-
Manscaped LLC
-
Skull Shaver
-
Andis Company
-
Conair Corporation
-
Panasonic Holdings Corporation
-
Braun
-
Barbarossa Brothers
-
Edgewell (Schick)
-
Sencor
-
RoseSkinCo
REPORT SCOPE AND SEGMENTATION:
|
Parameters |
Details |
|
Market Size in 2024 |
USD 5.73 Billion |
|
Revenue Forecast in 2030 |
USD 9.80 Billion |
|
Growth Rate |
CAGR of 8.8% from 2025 to 2030 |
|
Market Volume in 2024 |
56918.2 Thousand Units |
|
Volume Forecast in 2030 |
108847.2 Thousand Units |
|
Growth Rate (Volume) |
CAGR of 10.8% from 2025 to 2030 |
|
Analysis Period |
2024–2030 |
|
Base Year Considered |
2024 |
|
Forecast Period |
2025–2030 |
|
Market Size Estimation |
Billion (USD) |
|
Growth Factors |
|
|
Countries Covered |
3 |
|
Companies Profiled |
15 |
|
Market Share |
Available for 10 companies |
|
Customization Scope |
Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope. |
|
Pricing and Purchase Options |
Avail customized purchase options to meet your exact research needs. |
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