South Korea Electric Shaver Market

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South Korea Electric Shaver Market by Type (Rotary Shaver, Foil Shaver, and Clippers and Trimmers), by Power Source (Battery Powered and Rechargeable/Cordless), by Usage (Dry Electric Shavers and Wet and Dry Electric Shavers), by Distribution Channel (Online and Offline), and by End-User (Men and Women) – Opportunity Analysis and Industry Forecast, 2025–2030

Industry: Retail and Consumer | Publish Date: 10-Apr-2025 | No of Pages: 145 | No. of Tables: 110 | No. of Figures: 67 | Format: PDF | Report Code : RC2536

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South Korea Electric Shaver Market Overview

South Korea Electric Shaver Market size was valued at USD 923.1 million in 2024, and is predicted to reach USD 1245.7 million by 2030, at a CAGR of 4.7% from 2025 to 2030. In terms of volume the market size was 10659.0 thousand units in 2024 and is projected to reach 15920.8 thousand units in 2030, with a CAGR of 6.4% from 2025 to 2030.

The various factors such as rising urbanization and expansion in e-commerce sector are key factors driving the market's growth. Nevertheless, the limited battery life and frequent recharging hinder the possible development of the industry. Contrary to this, the use of sustainable materials in electric shavers is expected to drive market demand as environmentally friendly consumers more and more opt for green products. 

Rising Urbanization Drives South Korea Electric Shaver Market

The urbanization of South Korea drives the demand for electric shavers because individuals residing in cities highly appreciate grooming equipment that complements their busy lifestyle. High-speed availability of top-performing grooming devices through internet platforms as well as retail stores plays an integral part in supporting rising the South Korea electric shaver market demand. Based on the UN Population Division, urbanization in South Korea hit 42.04 million inhabitants in 2022, and there is a continuing trend towards increasing urbanization. This generated a need for high-end personal care products, which inspires companies to create high-tech innovations like rechargeable batteries and trimming blades, leading to the continuously expanding market. 

 

Expansion in E-Commerce Sector Boosts the Growth of the Market

The expanding South Korean online shopping market creates demand for electric shavers by making it convenient for consumers to have access to a variety of products. Consumers are able to browse online sites and get to see high-quality products, compare features, and view reviews, making it convenient for consumers to make informed choices, hence encouraging more consumers to buy electric razors. 

Based on the International Trade Administration (ITA), South Korean domestic online purchases grew from USD 168.5 billion in 2021 to USD 180.4 billion in 2022, which shows the growing popularity of online purchases. The raise in the exposure of electric shavers offering brands an opportunity to cater more people. This increasing reliance on e-commerce, supported by targeted advertisements, promotional offers, and convenient delivery options, further boosts the adoption of electric razors that in turn propels the growth of the market. 

 

The Limited Battery Life and Frequent Recharging Restraints South Korea Electric Shaver Market Growth

The short battery life and constant requirement for recharging pose obstacles to the South Korea electric shaver market expansion. Traditional consumers focus more and more on grooming products that provide prolonged performance and durability. This problem is especially relevant for busy people or those who travel often and expect convenience and long usage in their grooming products. The hassle of constant recharging reduces the popularity of electric shavers to most users to look for alternatives such as manual razors, that need no power source. These issues hinder the rate of adoption of electric shavers and slow down the overall growth of the market. 

Incorporation of Sustainable Materials Creates Growth Opportunity for the Market

The use of sustainable materials in electric shavers is anticipated to drive market demand as environmentally friendly consumers more and more opt for green products. Shavers that use renewable materials, recyclable parts, and sustainable packaging are becoming the buyers' go-to option in the pursuit of sustainability. For example, Braun uses only renewable energy to manufacture its Series 9 Pro shavers, while Philips employs renewable electricity to make blades and recycled paper to package them. Philips also gives an Eco Passport with every product, highlighting its environmentally friendly processes. These actions are expected to appeal to green consumers and drive brand loyalty. 

 

Competitive Landscape  

The several key players operating in South Korea electric shaver industry includes Koninklijke Philips N.V., Xiaomi Corporation, YA-MAN Ltd, Procter & Gamble (Braun), Wahl Clipper Corporation, Panasonic Holding Corporation, Spectrum Brands Inc. (Remington), Gillete (P&G), TPOB, Babyliss Pro, Edgewell Personal Care (Schick), Zhejiang Runwe Electric Appliance Co., Ltd. and others.

South Korea Electric Shaver Market Key Segments

By Type

  • Rotary Shaver

  • Foil Shaver

  • Clippers and Trimmers

    • Beard Trimmers

    • Body Trimmers

    • Others

By Power Source

  • Battery Powered

  • Rechargeable/Cordless

By Usage

  • Dry Electric Shavers

  • Wet and Dry Electric Shavers

By Distributional Channel

  • Online 

  • Offline

By End-User

  • Men 

  • Women

Key Players

  • Koninklijke Philips N.V.

  • Xiaomi Corporation

  • YA-MAN Ltd

  • Procter & Gamble (Braun)

  • Wahl Clipper Corporation

  • Panasonic Holding Corporation

  • Spectrum Brands Inc. (Remington)

  • Gillete (P&G)

  • TPOB

  • Babyliss Pro

  • Edgewell Personal Care (Schick)

  • Zhejiang Runwe Electric Appliance Co., Ltd.

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2024

USD 923.1 Million

Revenue Forecast in 2030

USD 1245.7 Million

Growth Rate

CAGR of 4.7% from 2025 to 2030

Market Volume in 2024

10659.0 Thousand Units

Volume Forecast in 2030

15920.8 Thousand Units

Growth Rate (Volume)

CAGR of 6.4% from 2025 to 2030

Analysis Period

2024–2030

Base Year Considered

2025

Forecast Period

2025–2030

Market Size Estimation

Million (USD)

Growth Factors

  • Rising urbanization drives the growth of the market.

  • Expansion in e-commerce sector fuels the market growth.

Companies Profiled

12

Market Share

Available for 10 companies

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

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Frequently Asked Questions

The key market players operating in South Korea electric shaver market are Koninklijke Philips N.V., Xiaomi Corporation, YA-MAN Ltd, Procter & Gamble (Braun), Wahl Clipper Corporation, Panasonic Holding Corporation, Spectrum Brands Inc. (Remington), Gillete (P&G), TPOB, Babyliss Pro, Edgewell Personal Care (Schick), Zhejiang Runwe Electric Appliance Co., Ltd. and others.

According to the Next Move Strategy Consulting, the size of South Korea electric shaver market is estimated to reach USD 1245.7 million by 2030.

The adoption of sustainable materials creates future opportunity of South Korea electric shaver market.

The rising urbanization and expansion in e-commerce sector drives the growth of South Korea electric shaver industry.

The limited battery life and frequent recharging restraints the growth of South Korea electric shaver market.

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