Industry: Retail and Consumer | Publish Date: 10-Apr-2025 | No of Pages: 145 | No. of Tables: 110 | No. of Figures: 67 | Format: PDF | Report Code : RC2536
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South Korea Electric Shaver Market size was valued at USD 923.1 million in 2024, and is predicted to reach USD 1245.7 million by 2030, at a CAGR of 4.7% from 2025 to 2030. In terms of volume the market size was 10659.0 thousand units in 2024 and is projected to reach 15920.8 thousand units in 2030, with a CAGR of 6.4% from 2025 to 2030.
The various factors such as rising urbanization and expansion in e-commerce sector are key factors driving the market's growth. Nevertheless, the limited battery life and frequent recharging hinder the possible development of the industry. Contrary to this, the use of sustainable materials in electric shavers is expected to drive market demand as environmentally friendly consumers more and more opt for green products.
The urbanization of South Korea drives the demand for electric shavers because individuals residing in cities highly appreciate grooming equipment that complements their busy lifestyle. High-speed availability of top-performing grooming devices through internet platforms as well as retail stores plays an integral part in supporting rising the South Korea electric shaver market demand. Based on the UN Population Division, urbanization in South Korea hit 42.04 million inhabitants in 2022, and there is a continuing trend towards increasing urbanization. This generated a need for high-end personal care products, which inspires companies to create high-tech innovations like rechargeable batteries and trimming blades, leading to the continuously expanding market.
The expanding South Korean online shopping market creates demand for electric shavers by making it convenient for consumers to have access to a variety of products. Consumers are able to browse online sites and get to see high-quality products, compare features, and view reviews, making it convenient for consumers to make informed choices, hence encouraging more consumers to buy electric razors.
Based on the International Trade Administration (ITA), South Korean domestic online purchases grew from USD 168.5 billion in 2021 to USD 180.4 billion in 2022, which shows the growing popularity of online purchases. The raise in the exposure of electric shavers offering brands an opportunity to cater more people. This increasing reliance on e-commerce, supported by targeted advertisements, promotional offers, and convenient delivery options, further boosts the adoption of electric razors that in turn propels the growth of the market.
The short battery life and constant requirement for recharging pose obstacles to the South Korea electric shaver market expansion. Traditional consumers focus more and more on grooming products that provide prolonged performance and durability. This problem is especially relevant for busy people or those who travel often and expect convenience and long usage in their grooming products. The hassle of constant recharging reduces the popularity of electric shavers to most users to look for alternatives such as manual razors, that need no power source. These issues hinder the rate of adoption of electric shavers and slow down the overall growth of the market.
The use of sustainable materials in electric shavers is anticipated to drive market demand as environmentally friendly consumers more and more opt for green products. Shavers that use renewable materials, recyclable parts, and sustainable packaging are becoming the buyers' go-to option in the pursuit of sustainability. For example, Braun uses only renewable energy to manufacture its Series 9 Pro shavers, while Philips employs renewable electricity to make blades and recycled paper to package them. Philips also gives an Eco Passport with every product, highlighting its environmentally friendly processes. These actions are expected to appeal to green consumers and drive brand loyalty.
The several key players operating in South Korea electric shaver industry includes Koninklijke Philips N.V., Xiaomi Corporation, YA-MAN Ltd, Procter & Gamble (Braun), Wahl Clipper Corporation, Panasonic Holding Corporation, Spectrum Brands Inc. (Remington), Gillete (P&G), TPOB, Babyliss Pro, Edgewell Personal Care (Schick), Zhejiang Runwe Electric Appliance Co., Ltd. and others.
Rotary Shaver
Foil Shaver
Clippers and Trimmers
Beard Trimmers
Body Trimmers
Others
Battery Powered
Rechargeable/Cordless
Dry Electric Shavers
Wet and Dry Electric Shavers
Online
Offline
Men
Women
Koninklijke Philips N.V.
Xiaomi Corporation
YA-MAN Ltd
Procter & Gamble (Braun)
Wahl Clipper Corporation
Panasonic Holding Corporation
Spectrum Brands Inc. (Remington)
Gillete (P&G)
TPOB
Babyliss Pro
Edgewell Personal Care (Schick)
Zhejiang Runwe Electric Appliance Co., Ltd.
Parameters |
Details |
Market Size in 2024 |
USD 923.1 Million |
Revenue Forecast in 2030 |
USD 1245.7 Million |
Growth Rate |
CAGR of 4.7% from 2025 to 2030 |
Market Volume in 2024 |
10659.0 Thousand Units |
Volume Forecast in 2030 |
15920.8 Thousand Units |
Growth Rate (Volume) |
CAGR of 6.4% from 2025 to 2030 |
Analysis Period |
2024–2030 |
Base Year Considered |
2025 |
Forecast Period |
2025–2030 |
Market Size Estimation |
Million (USD) |
Growth Factors |
|
Companies Profiled |
12 |
Market Share |
Available for 10 companies |
Customization Scope |
Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope. |
Pricing and Purchase Options |
Avail customized purchase options to meet your exact research needs. |