Sweden Electric Shaver Market

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Sweden Electric Shaver Market by Usability (Dry and Wet or Dry), by Product Type (Rotary Shaver, Trimmer/Clipper, and Foil Shaver), by Power Source (Rechargeable and Battery Powered), by End User (Men and Women), and by Distribution Channel (Health & Beauty Stores, Electric Stores, Supermarkets, Hypermarkets, and Online) - Opportunity Analysis and Industry Forecast, 2024– 2030

Industry: Retail and Consumer | Publish Date: 23-Jul-2024 | No of Pages: 112 | No. of Tables: 79 | No. of Figures: 44 | Format: PDF | Report Code : N/A

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Sweden Electric Shaver Market Overview

The Sweden Electric Shaver Market size was valued at USD 377.1 million in 2023, and is predicted to reach USD 717.1 million by 2030, at a CAGR of 9.2% from 2024 to 2030. The electric shaver industry is a part of the personal care and grooming sector. The electric shaver market consists of shavers, trimmers, and clippers. It specializes in designing, developing, and selling electric devices to remove facial and body hair efficiently. Electric shavers are distinguished by their rotating or oscillating blades and their reliance on electricity to operate. The key features of the electric shaver industry include the use of cutting-edge technologies, such as improved blades, ergonomic designs, wet and dry shaving capabilities, and smart features in some models. The industry also caters to a variety of consumer segments with different grooming preferences, offering cordless operation, adjustable cutting lengths, and specialized attachments.

Rising Personal Grooming Culture Across the Region Drives the Sweden Electric Shaver Market Expansion

The escalating recognition of personal grooming and presentation is propelling the demand for grooming electronic wares, particularly electric shavers. Social media platforms have emerged as pivotal tools in heightening awareness regarding self-image and physical appearance, prompting individuals to meticulously attend to their grooming rituals to maintain a refined online identity. Additionally, societal and professional expectations consistently mandate the importance of a well-maintained appearance, whether in professional environments or social gatherings. This imperative to meet grooming standards is further fueled by prevalent fashion trends and the influence of notable figures and influencers who establish grooming benchmarks. The accessibility and assortment of grooming merchandise, including electric shavers, have augmented the customization and ease of personal grooming, accommodating diverse preferences and schedules.

The Growing E-commerce Industry Boosts the Demand for Electric Shaver

The proliferation of e-commerce platforms has had a profound impact on the electric shaver industry. Online retail channels provide consumers with convenient access to a wide range of electric shavers from various brands, driving Sweden electric shaver market growth. Consumers appreciate the ease of browsing through product options, comparing prices, and reading reviews from other users, all from the comfort of their homes. Additionally, e-commerce platforms often offer competitive pricing, discounts, and promotions, attracting budget-conscious shoppers. The availability of fast and reliable shipping options further enhances the appeal of purchasing electric shavers online. Consequently, electric shaver manufacturers have increasingly invested in their online presence, optimizing their websites for seamless shopping experiences and leveraging digital marketing strategies to reach and engage with customers.

High Upfront Cost and Availability of Conventional Alternatives Hinder the Industry's Growth

The electric shaver industry faces hurdles due to significant upfront costs and the enduring popularity of traditional alternatives including manual razors. The relatively high price points of many electric shavers may dissuade budget-conscious consumers who find traditional grooming tools more cost-effective. Additionally, entrenched consumer familiarity with conventional options such as safety razors presents a substantial barrier to widespread electric shaver adoption. Concerns about durability, perceived value, and cultural ties to traditional grooming practices also contribute to consumer hesitancy. To overcome these challenges, the industry requires strategic pricing, targeted marketing emphasizing the benefits of electric shavers, and continuous innovation to enhance their appeal and competitiveness against traditional alternatives in a diverse grooming market.

Integration of Advanced Technology Creates Ample Growth Opportunity for Sweden Electric Shaver Market

The integration of advanced technologies in the electric shaver industry opens up significant avenues for growth. Smart features such as Bluetooth connectivity and mobile app integration offer users customization, personalized grooming tips, and tracking options. Precision-engineered blades, sensors, and adaptive shaving systems enhance overall performance, meeting evolving consumer expectations. Technological advancements in lithium-ion batteries and fast-charging address battery life concerns, providing added convenience. Innovative materials and ergonomic designs contribute to superior comfort, catering to users with specific preferences. These breakthroughs position electric shavers as not just effective grooming tools but also as smart, customizable solutions, ensuring ongoing industry growth and success.

Competitive Landscape

The market players operating in the Sweden electric shaver industry include P&G (Braun), Koninklijke Philips N.V., Panasonic Corporation, Remington, Wahl Clipper Corporation, Andis Company Inc., Conair Corporation, Shanghai Flyco Electrical Appliance Co Ltd, Xiaomi, MANSCAPED, and others.

Sweden Electric Shaver Market Key Segments

By Type

  • Dry

  • Wet or Dry

By Product Type

  • Rotary Shaver

  • Trimmer/Clipper

  • Foil Shaver

By Power Source

  • Rechargeable

  • Battery Powered

By End User

  • Men

  • Women

By Distribution Channel

  • Health & Beauty Stores

  • Electric Stores

  • Supermarkets

  • Hypermarkets

  • Online

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2023

USD 377.1 Million

Revenue Forecast in 2030

USD 717.1 Million

Growth Rate

CAGR of 9.2% from 2024 to 2030

Analysis Period

2023–2030

Base Year Considered

2023

Forecast Period

2024–2030

Market Size Estimation

Million (USD)

Growth Factors

  • Rising personal grooming culture over the region drives the market growth.
  • Growing e-commerce Industry propels the market expansion.

Companies Profiled

10

Market Share

Available for 10 companies

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

KEY PLAYERS

  • P&G (Braun)

  • Koninklijke Philips N.V.

  • Panasonic Corporation

  • Remington

  • Wahl Clipper Corporation

  • Andis Company Inc.

  • Conair Corporation

  • Shanghai Flyco Electrical Appliance Co Ltd

  • Xiaomi

  • MANSCAPED

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Frequently Asked Questions

The key market players operating in the Sweden electric shaver market are P&G (Braun), Koninklijke Philips N.V., Panasonic Corporation, Remington, Wahl Clipper Corporation, Andis Company Inc., Conair Corporation, Shanghai Flyco Electrical Appliance Co Ltd, Xiaomi, MANSCAPED, and others.

According to the Next Move Strategy Consulting, the size of the Sweden electric shaver market is estimated to be at USD 717.1 million in 2030.

The lifespan of electric shaver blades varies depending on usage frequency, maintenance, and the quality of the blades. On average, they can last anywhere from six months to two years before requiring replacement.

Key challenges are the high upfront cost and availability of conventional alternatives associated with the electric shavers.

According to the Next Move Strategy Consulting, the size of the Sweden electric shaver market is estimated at USD 377.1 million in 2023.

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