Sweden Electric Shaver Market

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Sweden Electric Shaver Market by Type (Rotary Shaver, Foil Shaver, and Clippers and Trimmers), by Power Source (Battery Powered and Rechargeable/Cordless), by Usage (Dry Electric Shavers and Wet and Dry Electric Shavers), by Distribution Channel (Online and Offline), and by End-User (Men and Women) – Opportunity Analysis and Industry Forecast, 2025–2030

Industry: Retail and Consumer | Publish Date: 11-Apr-2025 | No of Pages: 132 | No. of Tables: 98 | No. of Figures: 63 | Format: PDF | Report Code : RC2538

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Sweden Electric Shaver Market Overview

Sweden Electric Shaver Market size was valued at USD 545.4 million in 2024, and is predicted to reach USD 889.2 million by 2030, at a CAGR of 7.9% from 2025 to 2030. In terms of volume the market size was 3079.8 thousand units in 2024 and is projected to reach 5625.1 thousand units in 2030, with a CAGR of 9.9% from 2025 to 2030.

The various factors such as rising disposable income and growing urban population are key factors driving the market's growth. Nevertheless, high maintenance and replacement costs hinder the possible development of the industry. Contrary to this, the use of sustainable materials in electric shavers is expected to drive market demand as environmentally friendly consumers more and more opt for green products. 

Rising Disposable Income Sector Drives the Growth of Sweden Electric Shaver Market

Rising disposable income in Sweden are a major force behind the electric shaver market as consumers are spending more on high-end grooming products with innovative features. This rising purchasing power created an increasing demand for electric razors, that are appreciated for their convenience, efficiency, and high performance. 

According to the World Population Review, household disposable income in Sweden hit USD 33,730 in 2022, pointing towards consistent economic growth and fueling consumer expenditure on high-tech personal care devices. As the levels of disposable incomes keep increasing, the market for electric shavers grows even larger, with producers bringing in new technologies to meet changing the Sweden electric shaver market demands from consumers in the modern age. 

 

Growing Urban Population Fuels the Growth of the Market

Sweden's urbanization growth fuels the development of the electric shaver market as consumers become more focused on grooming equipment that is both efficient and functional. Electric razors gain greater popularity as a result of ease and speed of operation, that makes it convenient for modern-day urban living requirements. The growing urban population inspires producers to upgrade their product lines with features like smart technology, rechargeable batteries, and better performance. This trend points to the contribution of technological progress in satisfying customer demands and maintaining the development of the market. 

 

High Maintenance and Replacement Costs Restraints Sweden Electric Shaver Market Growth

High replacement and maintenance costs related to the requirement for specialized cleaning agents, regular replacement of blades, foils, and batteries limits the Sweden electric shaver market growth. These recurring costs raises the cost of ownership, making electric shavers less attractive to price-sensitive consumers and look for low maintenance and low-cost products. This expense, added to the higher maintenance level, reduces the popularity of electric shavers and discourages their adoption, particularly in affordability- and convenience-oriented markets. 

Incorporation of Sustainable Materials Creates Growth Opportunity for the Market

The use of sustainable materials in electric shavers is anticipated to drive market demand as environmentally friendly consumers more and more opt for green products. Shavers that use renewable materials, recyclable parts, and sustainable packaging are becoming the buyers' go-to option in the pursuit of sustainability. 

For example, Braun uses only renewable energy to manufacture its Series 9 Pro shavers, while Philips employs renewable electricity to make blades and recycled paper to package them. Philips also gives an Eco Passport with every product, highlighting its environmentally friendly processes. These actions are expected to appeal to green consumers and drive brand loyalty. 

 

Competitive Landscape  

The several key players operating in Sweden electric shaver industry includes Andis Company, Xiaomi Corporation, Procter & Gamble (Braun), Panasonic Corporation, Spectrum Brands Inc. (Remington), Koninklijke Philips N.V., Babyliss Pro, Grundig, Gillete (P&G), TPOB, and others.

Sweden Electric Shaver Market Key Segments

By Type

  • Rotary Shaver

  • Foil Shaver

  • Clippers and Trimmers

    • Beard Trimmers

    • Body Trimmers

    • Others

By Power Source

  • Battery Powered

  • Rechargeable/Cordless

By Usage

  • Dry Electric Shavers

  • Wet and Dry Electric Shavers

By Distributional Channel

  • Online 

  • Offline

Key Players

  • Andis Company

  • Xiaomi Corporation

  • Procter & Gamble (Braun)

  • Panasonic Corporation

  • Spectrum Brands Inc. (Remington)

  • Koninklijke Philips N.V.

  • Babyliss Pro

  • Grundig

  • Gillete (P&G)

  • TPOB

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2024

USD 545.4 Million

Revenue Forecast in 2030

USD 889.2 Million

Growth Rate

CAGR of 7.9% from 2025 to 2030

Market Volume in 2024

3079.8 Thousand Units

Volume Forecast in 2030

5625.1 Thousand Units

Growth Rate (Volume)

CAGR of 9.9% from 2025 to 2030

Analysis Period

2024–2030

Base Year Considered

2025

Forecast Period

2025–2030

Market Size Estimation

Million (USD)

Growth Factors

  • Rising disposable income drives the growth of the market.

  • Expanding urbanization fuels the market growth.

Companies Profiled

10

Market Share

Available for 10 companies

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

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Frequently Asked Questions

The key market players operating in Sweden electric shaver market are Andis Company, Xiaomi Corporation, Procter & Gamble (Braun), Panasonic Corporation, Spectrum Brands Inc. (Remington), Koninklijke Philips N.V., Babyliss Pro, Grundig, Gillete (P&G), TPOB, and others.

According to the Next Move Strategy Consulting, the size of Sweden electric shaver market is estimated to reach USD 889.2 million by 2030.

The adoption of sustainable materials creates future opportunity of Sweden electric shaver market.

The rising disposable income and expansion in urban population drives the growth of Sweden electric shaver market.

The high maintenance and replacement costs restraints the growth of Sweden electric shaver industry.

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