Taiwan Electric Shaver Market

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Taiwan Electric Shaver Market by Type (Rotary Shaver, Foil Shaver, and Clippers and Trimmers), by Power Source (Battery Powered and Rechargeable/Cordless), by Usage (Dry Electric Shavers and Wet and Dry Electric Shavers), by Distribution Channel (Online and Offline), and by End-User (Men and Women) – Opportunity Analysis and Industry Forecast, 2025–2030

Industry: Retail and Consumer | Publish Date: 11-Apr-2025 | No of Pages: 139 | No. of Tables: 104 | No. of Figures: 65 | Format: PDF | Report Code : RC2539

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Taiwan Electric Shaver Market Overview

Taiwan Electric Shaver Market size was valued at USD 270.7 million in 2024, and is predicted to reach USD 390.3 million by 2030, at a CAGR of 5.8% from 2025 to 2030. In terms of volume the market size was 3022.7 thousand units in 2024 and is projected to reach 4833.6 thousand units in 2030, with a CAGR of 7.6% from 2025 to 2030.

The various factors such as rising e-commerce sector and expansion in urbanization are key factors driving the market's growth. Nevertheless, maintenance and replacement costs hinder the possible development of the industry. Contrary to this, the use of sustainable materials in electric shavers is expected to drive Taiwan electric shaver market demand as environmentally friendly consumers more and more opt for green products. 

Rising E-Commerce Sector Drives the Growth of Taiwan Electric Shaver Market

The expanding market for e-commerce drives the market for electric razors as it offers customers easy access to a wide variety of products. Elegantly designed online sites facilitate users to easily compare product details, prices, and comments that empower purchasing behavior and hold more clients. 

According to the Ministry of Economic Affairs (MOEA), the e-commerce market in Taiwan reached USD 16.1 billion in 2022, a 10.9% increase. Such a shift towards e-commerce amplifies the access and visibility of electric shavers and competitive pricing, personal referral, and in-home delivery catalyzes their adoption. With brands using digital platforms to reach wider consumers and respond to individual tastes, leads to accelerated market growth. 

 

Expansion in Urbanization Boosts the Growth of the Market

The growing urbanization in Taiwan plays a huge role in driving the demand for electric shavers because city dwellers seek the presence of high-quality grooming items on the online platform and stores. As of 2023, 80.1% of the population of Taiwan lived in urban areas, as indicated by the World Factbook, which shows the high penetration of urban life. This shift in consumer demand makes manufacturers design and create high-technology electric shavers with distinct features like enhanced ergonomics, quicker recharge, and smart features. These technologies enhance the demand and development of grooming technology, leading to the Taiwan electric shaver market growth. 

 

The Cost of Maintenance and Battery Replacements Restraints Taiwan Electric Shaver Market Growth

The ongoing necessity for maintenance and regular battery replacement in electric shavers means higher long-run costs that makes them less appealing to budget-conscious consumers. The need for specialized cleaning fluids, blade replacements, and battery replacements, which over a period of time add up to make electric shavers a less appealing choice for most consumers. 

This constant cost requirement discourages some consumers from making use of electric shavers, opting instead for lower-cost, low-maintenance alternatives in the form of manual razors. These options carry minimal maintenance and no extra expenditure, further diminishing demand for electric shavers, hindering the potential growth of the market. 

Incorporation of Sustainable Materials Creates Growth Opportunity for the Market

The use of sustainable materials in electric shavers is anticipated to drive market demand as environmentally friendly consumers more and more opt for green products. Shavers that use renewable materials, recyclable parts, and sustainable packaging are becoming the buyers' go-to option in the pursuit of sustainability. For example, Braun uses only renewable energy to manufacture its Series 9 Pro shavers, while Philips employs renewable electricity to make blades and recycled paper to package them. Philips also gives an Eco Passport with every product, highlighting its environmentally friendly processes. These actions are expected to appeal to green consumers and drive brand loyalty. 

 

Competitive Landscape  

The several key players operating in Taiwan electric shaver industry includes Andis Company, Procter & Gamble (Braun), Koninklijke Philips N.V., Panasonic Holdings Corporation, Xiaomi Corporation, TPOB, Wahl Clipper Corporation, HATTEKER, Gillete (P&G), Kunnex Incorporated, Edgewell Personal care (schick) and others.

Taiwan Electric Shaver Market Key Segments

By Type

  • Rotary Shaver

  • Foil Shaver

  • Clippers and Trimmers

    • Beard Trimmers

    • Body Trimmers

    • Others

By Power Source

  • Battery Powered

  • Rechargeable/Cordless

By Usage

  • Dry Electric Shavers

  • Wet and Dry Electric Shavers

By Distributional Channel

  • Online 

  • Offline

Key Players

  • Andis Company

  • Procter & Gamble (Braun)

  • Koninklijke Philips N.V.

  • Panasonic Holdings Corporation

  • Xiaomi Corporation

  • TPOB

  • Wahl Clipper Corporation

  • HATTEKER

  • Gillete (P&G)

  • Kunnex Incorporated 

  • Edgewell Personal care (Schick)

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2024

USD 270.7 Million

Revenue Forecast in 2030

USD 390.3 Million

Growth Rate

CAGR of 5.8% from 2025 to 2030

Market Volume in 2024

3022.7 Thousand Units

Volume Forecast in 2030

4833.6 Thousand Units

Growth Rate (Volume)

CAGR of 7.6% from 2025 to 2030

Analysis Period

2024–2030

Base Year Considered

2025

Forecast Period

2025–2030

Market Size Estimation

Million (USD)

Growth Factors

  • Rising e-commerce sector drives the growth of the market.

  • Expansion in urbanization fuels the market growth.

Companies Profiled

11

Market Share

Available for 10 companies

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

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Frequently Asked Questions

The key market players operating in Taiwan electric shaver market are Andis Company, Procter & Gamble (Braun), Koninklijke Philips N.V., Panasonic Holdings Corporation, Xiaomi Corporation, TPOB, Wahl Clipper Corporation, HATTEKER, Gillete (P&G), Kunnex Incorporated, Edgewell Personal Care (Schick) and others.

According to the Next Move Strategy Consulting, the size of Taiwan electric shaver market is estimated to reach USD 390.3 million by 2030.

The adoption of sustainable materials creates future opportunity of Taiwan electric shaver market.

The rising e-commerce sector and expansion in disposable income drives the growth of Taiwan electric shaver industry.

The cost of maintenance and battery replacement restraints the growth of Taiwan electric shaver industry.

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