Industry: Retail and Consumer | Publish Date: 11-Apr-2025 | No of Pages: 139 | No. of Tables: 104 | No. of Figures: 65 | Format: PDF | Report Code : RC2539
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Taiwan Electric Shaver Market size was valued at USD 270.7 million in 2024, and is predicted to reach USD 390.3 million by 2030, at a CAGR of 5.8% from 2025 to 2030. In terms of volume the market size was 3022.7 thousand units in 2024 and is projected to reach 4833.6 thousand units in 2030, with a CAGR of 7.6% from 2025 to 2030.
The various factors such as rising e-commerce sector and expansion in urbanization are key factors driving the market's growth. Nevertheless, maintenance and replacement costs hinder the possible development of the industry. Contrary to this, the use of sustainable materials in electric shavers is expected to drive Taiwan electric shaver market demand as environmentally friendly consumers more and more opt for green products.
The expanding market for e-commerce drives the market for electric razors as it offers customers easy access to a wide variety of products. Elegantly designed online sites facilitate users to easily compare product details, prices, and comments that empower purchasing behavior and hold more clients.
According to the Ministry of Economic Affairs (MOEA), the e-commerce market in Taiwan reached USD 16.1 billion in 2022, a 10.9% increase. Such a shift towards e-commerce amplifies the access and visibility of electric shavers and competitive pricing, personal referral, and in-home delivery catalyzes their adoption. With brands using digital platforms to reach wider consumers and respond to individual tastes, leads to accelerated market growth.
The growing urbanization in Taiwan plays a huge role in driving the demand for electric shavers because city dwellers seek the presence of high-quality grooming items on the online platform and stores. As of 2023, 80.1% of the population of Taiwan lived in urban areas, as indicated by the World Factbook, which shows the high penetration of urban life. This shift in consumer demand makes manufacturers design and create high-technology electric shavers with distinct features like enhanced ergonomics, quicker recharge, and smart features. These technologies enhance the demand and development of grooming technology, leading to the Taiwan electric shaver market growth.
The ongoing necessity for maintenance and regular battery replacement in electric shavers means higher long-run costs that makes them less appealing to budget-conscious consumers. The need for specialized cleaning fluids, blade replacements, and battery replacements, which over a period of time add up to make electric shavers a less appealing choice for most consumers.
This constant cost requirement discourages some consumers from making use of electric shavers, opting instead for lower-cost, low-maintenance alternatives in the form of manual razors. These options carry minimal maintenance and no extra expenditure, further diminishing demand for electric shavers, hindering the potential growth of the market.
The use of sustainable materials in electric shavers is anticipated to drive market demand as environmentally friendly consumers more and more opt for green products. Shavers that use renewable materials, recyclable parts, and sustainable packaging are becoming the buyers' go-to option in the pursuit of sustainability. For example, Braun uses only renewable energy to manufacture its Series 9 Pro shavers, while Philips employs renewable electricity to make blades and recycled paper to package them. Philips also gives an Eco Passport with every product, highlighting its environmentally friendly processes. These actions are expected to appeal to green consumers and drive brand loyalty.
The several key players operating in Taiwan electric shaver industry includes Andis Company, Procter & Gamble (Braun), Koninklijke Philips N.V., Panasonic Holdings Corporation, Xiaomi Corporation, TPOB, Wahl Clipper Corporation, HATTEKER, Gillete (P&G), Kunnex Incorporated, Edgewell Personal care (schick) and others.
By Type
Rotary Shaver
Foil Shaver
Clippers and Trimmers
Beard Trimmers
Body Trimmers
Others
Battery Powered
Rechargeable/Cordless
Dry Electric Shavers
Wet and Dry Electric Shavers
Online
Offline
Andis Company
Procter & Gamble (Braun)
Koninklijke Philips N.V.
Panasonic Holdings Corporation
Xiaomi Corporation
TPOB
Wahl Clipper Corporation
HATTEKER
Gillete (P&G)
Kunnex Incorporated
Edgewell Personal care (Schick)
Parameters |
Details |
Market Size in 2024 |
USD 270.7 Million |
Revenue Forecast in 2030 |
USD 390.3 Million |
Growth Rate |
CAGR of 5.8% from 2025 to 2030 |
Market Volume in 2024 |
3022.7 Thousand Units |
Volume Forecast in 2030 |
4833.6 Thousand Units |
Growth Rate (Volume) |
CAGR of 7.6% from 2025 to 2030 |
Analysis Period |
2024–2030 |
Base Year Considered |
2025 |
Forecast Period |
2025–2030 |
Market Size Estimation |
Million (USD) |
Growth Factors |
|
Companies Profiled |
11 |
Market Share |
Available for 10 companies |
Customization Scope |
Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope. |
Pricing and Purchase Options |
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