UK Electric Shaver Market

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UK Electric Shaver Market by Usability (Dry and Wet or Dry), by Product Type (Rotary Shaver, Trimmer/Clipper, and Foil Shaver), by Power Source (Rechargeable and Battery Powered), by End User (Men and Women), and by Distribution Channel (Health & Beauty Stores, Electric Stores, Supermarkets, Hypermarkets, and Online) - Opportunity Analysis and Industry Forecast, 2024– 2030

Industry: Retail and Consumer | Publish Date: 23-Jul-2024 | No of Pages: 112 | No. of Tables: 79 | No. of Figures: 44 | Format: PDF | Report Code : N/A

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UK Electric Shaver Market Overview

The UK Electric Shaver Market size was valued at USD 933.2 million in 2023, and is predicted to reach USD 1415.6 million by 2030, at a CAGR of 5.7% from 2024 to 2030.

The electric shaver industry is a part of the personal care and grooming sector. The electric shaver market consists of shavers, trimmers, and clippers. It specializes in designing, developing, and selling electric devices to remove facial and body hair efficiently. Electric shavers are distinguished by their rotating or oscillating blades and their reliance on electricity to operate. The key features of the electric shaver industry include the use of cutting-edge technologies, such as improved blades, ergonomic designs, wet and dry shaving capabilities, and smart features in some models. The industry also caters to a variety of consumer segments with different grooming preferences, offering cordless operation, adjustable cutting lengths, and specialized attachments.

Rising Personal Grooming Culture Across the Region Drives the UK Electric Shaver Market Expansion

The burgeoning awareness pertaining to personal grooming and appearance is fueling the UK electric shaver market demand for grooming electronic products, notably electric shavers. Social media platforms have emerged as influential mediums in heightening awareness regarding self-image and personal presentation, compelling individuals to meticulously attend to their grooming rituals to maintain a refined online persona. Moreover, societal and professional norms consistently stress the importance of a well-groomed appearance, whether in professional arenas or social gatherings. This pressure to adhere to grooming standards is further intensified by prevalent fashion trends and the influence of celebrities and influencers who establish grooming benchmarks. The accessibility and assortment of grooming devices, including electric shavers, have facilitated the customization and convenience of personal grooming, catering to diverse preferences and routines. 

Increasing Disposable Income in the Region Propels the UK Electric Shaver Market Expansion

The electric shaver industry is witnessing a noteworthy trend driven by the rising disposable incomes of consumers worldwide. With economies growing and individuals experiencing heightened purchasing power, there is a marked increase in demand for grooming products, particularly electric shavers. This financial empowerment enables consumers to prioritize grooming and personal care, thereby accentuating the importance of premium grooming solutions. With an uptick in flexible spending, consumers are showing a propensity to invest in electric shavers equipped with advanced features and technologies, promising enhanced convenience and performance. Premium brands are strategically positioned to leverage this trend by introducing innovative products designed to meet the evolving preferences of discerning consumers.

High Upfront Cost and Availability of Conventional Alternatives Hinder the Industry's Growth

The electric shaving industry encounters hurdles due to significant initial investments and the continued prominence of traditional alternatives such as manual razors. The relatively high price tags associated with many electric shavers may discourage price-conscious consumers who perceive traditional grooming tools as more economically sensible.

Moreover, entrenched consumer familiarity with conventional options including safety razors poses a substantial obstacle to widespread electric shaver adoption. Concerns regarding durability, perceived value, and entrenched cultural grooming norms also contribute to consumer hesitancy. Overcoming these challenges requires strategic pricing, targeted marketing accentuating the benefits of electric shavers, and continuous innovation to strengthen their appeal and competitiveness relative to traditional alternatives in a multifaceted grooming market.

Integration of Advanced Technologies Creates Ample Growth Opportunity

The integration of advanced technologies in the electric shaver industry opens up significant avenues for growth. Smart features such as Bluetooth connectivity and mobile app integration offer users customization, personalized grooming tips, and tracking options. Precision-engineered blades, sensors, and adaptive shaving systems enhance overall performance, meeting evolving consumer expectations. Technological advancements in lithium-ion batteries and fast-charging address battery life concerns, providing added convenience. Innovative materials and ergonomic designs contribute to superior comfort, catering to users with specific preferences. These breakthroughs position electric shavers as not just effective grooming tools but also as smart, customizable solutions, ensuring ongoing industry growth and success.

Competitive Landscape

The market players operating in the UK electric shaver industry include P&G (Braun), Koninklijke Philips N.V., Panasonic Corporation, Remington, Wahl Clipper Corporation, Andis Company Inc., Conair Corporation, Shanghai Flyco Electrical Appliance Co Ltd, Xiaomi, MANSCAPED, and others.

UK Electric Shaver Market Key Segments

By Type

  • Dry

  • Wet or Dry

By Product Type

  • Rotary Shaver

  • Trimmer/Clipper

  • Foil Shaver

By Power Source

  • Rechargeable

  • Battery Powered

By End User

  • Men

  • Women

By Distribution Channel

  • Health & Beauty Stores

  • Electric Stores

  • Supermarkets

  • Hypermarkets

  • Online

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2023

USD 933.2 Million

Revenue Forecast in 2030

USD 1415.6 Million

Growth Rate

CAGR of 5.7% from 2024 to 2030

Analysis Period

2023–2030

Base Year Considered

2023

Forecast Period

2024–2030

Market Size Estimation

Million (USD)

Growth Factors

  • Rising personal grooming culture propels the market expansion.
  • Increasing disposable income over the region.

Companies Profiled

10

Market Share

Available for 10 companies

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

KEY PLAYERS

  • P&G (Braun)

  • Koninklijke Philips N.V.

  • Panasonic Corporation

  • Remington

  • Wahl Clipper Corporation

  • Andis Company Inc.

  • Conair Corporation

  • Shanghai Flyco Electrical Appliance Co Ltd

  • Xiaomi

  • MANSCAPED

Bar chart Pie chart Pie chart

Frequently Asked Questions

The key market players operating in The UK electric shaver market are P&G (Braun), Koninklijke Philips N.V., Panasonic Corporation, Remington, Wahl Clipper Corporation, Andis Company Inc., Conair Corporation, Shanghai Flyco Electrical Appliance Co Ltd, Xiaomi, MANSCAPED, and others.

According to the Next Move Strategy Consulting, the size of the UK electric shaver market is estimated to be at USD 1415.6 million in 2030.

The lifespan of electric shaver blades varies depending on usage frequency, maintenance, and the quality of the blades. On average, they can last anywhere from six months to two years before requiring replacement.

Key challenges are the high upfront cost and availability of conventional alternatives associated with the electric shavers.

According to the Next Move Strategy Consulting, the size of the UK electric shaver market is estimated at USD 933.2 million in 2023.

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