Finland Electric Shaver Market

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Finland Electric Shaver Market by Type (Rotary Shaver, Foil Shaver, and Clippers and Trimmers), by Power Source (Battery Powered and Rechargeable/Cordless), by Usage (Dry Electric Shavers and Wet and Dry Electric Shavers), by Distribution Channel (Online and Offline), and by End-User (Men and Women) – Opportunity Analysis and Industry Forecast, 2025–2030

Industry: Retail and Consumer | Publish Date: 09-Apr-2025 | No of Pages: 138 | No. of Tables: 104 | No. of Figures: 65 | Format: PDF | Report Code : RC2550

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Finland Electric Shaver Market Overview

Finland Electric Shaver Market size was valued at USD 571.0 million in 2024, and is predicted to reach USD 710.6 million by 2030, at a CAGR of 3.2% from 2025 to 2030. In terms of volume the market size was 3767.6 thousand units in 2024 and is projected to reach 5249.5 thousand units in 2030, with a CAGR of 5.1% from 2025 to 2030.

The various factors such as rising E-Commerce sector and growing urban population are key factors driving the market's growth. Nevertheless, the limited battery life hinders the possible development of the industry. Contrary to this, the use of sustainable materials in electric shavers is anticipated to drive market demand as environmentally friendly consumers more and more opt for green products. 

Rising E-Commerce Sector Drives the Growth of Finland Electric Shaver Market

The rising of e-commerce is accelerating the Finland electric shaver market demand by providing consumers with accessibility to various products. These online sites allow customers to easily compare models, evaluate features making it easier to select the appropriate electric shaver. The report published by E-Commerce Europe states that 79% of Finns aged 16-74 shopped online in 2023, showing increased digital retail preference. This growth in e-commerce gives brands the chance to penetrate new markets, widening their reach and driving the electric shaver market.

 

Growing Urban Population Fuels the Growth of the Market

The urbanization of Finland electric shaver market trends significantly drives the demand for electric shavers because consumer look for efficient grooming products to match with their busy lives. The busy urban lifestyle with tight schedules makes people to embrace convenient and time-saving products such as electric shavers. Based on the UN Population Division report, Finland's population in urban areas reached 4.76 million in 2022, adding to the growing demand for easy-to-use grooming equipment. 

Consequently, producers are challenged to innovate features such as smart technology, adjustable controls, and longer battery life to meet the evolving needs of city consumers. As urbanization continues, the electric shaver market is expected to expand, with advancements in product that in turn propels the growth of the market. 

 

Limited Battery Life Restraints Finland Electric Shaver Market Growth

Short battery life and the need for constant recharging greatly retards the Finland electric shaver market expansion since it becomes challenging for busy user or even users who move around. This is especially experienced by busy users or those on the move, as well as in regions with poor electrical infrastructure. 

By comparison, manual razors do not need to be charged and give a more convenient and dependable option. This gives rise to a preference for manual razors, decelerating growth in the electric shaver market since such alternatives are more convenient, particularly where there is variable electricity supply. 

Incorporation of Sustainable Materials Creates Growth Opportunity for the Market

The use of sustainable materials in electric shavers is anticipated to drive market demand as environmentally friendly consumers more and more opt for green products. Shavers that use renewable materials, recyclable parts, and sustainable packaging are becoming the buyers' go-to option in the pursuit of sustainability. 

For example, Braun uses only renewable energy to manufacture its Series 9 Pro shavers, while Philips employs renewable electricity to make blades and recycled paper to package them. Philips also gives an Eco Passport with every product, highlighting its environmentally friendly processes. These actions are expected to appeal to green consumers and drive brand loyalty. 

 

Competitive Landscape  

The several key players operating in Finland electric shaver industry includes Andis Company, Procter & Gamble (Braun), Panasonic Corporation, Spectrum Brands Inc. (Remington), Koninklijke Philips N.V., Babyliss Pro, Grundig, Gillete (P&G), TPOB, Meridian Grooming, Sencor and others.

Finland Electric Shaver Market Key Segments

By Type

  • Rotary Shaver

  • Foil Shaver

  • Clippers and Trimmers

    • Beard Trimmers

    • Body Trimmers

    • Others

By Power Source

  • Battery Powered

  • Rechargeable/Cordless

By Usage

  • Dry Electric Shavers

  • Wet and Dry Electric Shavers

By Distributional Channel

  • Online 

  • Offline

By End-User

  • Men 

  • Women

Key Players

  • Andis Company

  • Procter & Gamble (Braun)

  • Panasonic Corporation

  • Spectrum Brands Inc. (Remington)

  • Koninklijke Philips N.V.

  • Babyliss Pro

  • Grundig

  • Gillete (P&G)

  • TPOB

  • Meridian Grooming 

  • Sencor

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2024

USD 571.0 Million

Revenue Forecast in 2030

USD 710.6 Million

Growth Rate

CAGR of 3.2% from 2025 to 2030

Market Volume in 2024

3767.6 Thousand Units

Volume Forecast in 2030

5249.5 Thousand Units

Growth Rate (Volume)

CAGR of 5.1% from 2025 to 2030

Analysis Period

2024–2030

Base Year Considered

2025

Forecast Period

2025–2030

Market Size Estimation

Million (USD)

Growth Factors

  • Rising e-commerce sector drives the growth of the market.

  • Expanding urbanization fuels the market growth.

Companies Profiled

11

Market Share

Available for 10 companies

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

Bar chart Pie chart Pie chart

Frequently Asked Questions

The key market players operating in Finland electric shaver market are Andis Company, Procter & Gamble (Braun), Panasonic Corporation, Spectrum Brands Inc. (Remington), Koninklijke Philips N.V., Babyliss Pro, Grundig, Gillete (P&G), TPOB, Meridian Grooming, Sencor and others.

According to the Next Move Strategy Consulting, the size of Finland electric shaver market is estimated to reach USD 710.6 million by 2030.

The adoption of sustainable materials creates future opportunity of Finland electric shaver market.

The rising e-commerce sector and expansion in urban population drives the growth of Finland electric shaver market.

The limited battery life restraints the growth of Finland electric shaver market.

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