Industry: Retail and Consumer | Publish Date: 10-Apr-2025 | No of Pages: 152 | No. of Tables: 116 | No. of Figures: 69 | Format: PDF | Report Code : RC2554
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Germany Electric Shaver Market size was valued at USD 874.8 million in 2024, and is predicted to reach USD 1014.5 million by 2030, at a CAGR of 2.0% from 2025 to 2030. In terms of volume the market size was 5370.8 thousand units in 2024 and is projected to reach 6977.3 thousand units in 2030, with a CAGR of 3.9% from 2025 to 2030.
The various factors such as rising disposable income and expansion in personal care and grooming sector are key factors driving the market's growth. Nevertheless, the limited battery performance hinders the possible development of the industry. Contrary to this, the use of sustainable materials in the manufacturing of electric shavers is anticipated to drive market demand as environmentally friendly consumers more and more opt for green products.
The growth in disposable income fuels the demand for electric shaver since it is powered by eager consumers that seeks better grooming products such as electric shaver due to their characteristics and convenient user experience. Such spending behavior alteration greatly drives demand for adaptable products that compels producers to innovate and develop their products and incorporate new technologies. Germany's household disposable income went up by USD 41,219 in 2023 from USD 39,536 in 2022 with a growth rate of 4.3% according to the Organization for Economic Co-operation and Development (OECD). This rising household disposable income drives the rising demand for electric shavers in personal care and grooming solutions.
Germany's personal care and grooming industry is the largest contributor to industry growth since the consumers are more concerned about personal grooming and hygiene. The consciousness of hygiene and appearance grew in recent years that is driving the demand for high-performance grooming products, particularly for electric shavers. Germany's cosmetics and personal care industry, according to the Personal Care Association, was valued at USD 17.13 billion in 2023.
The short battery life of electric shavers hampers the demand since constant recharging and the progressive reduction of battery capacity with the passage of time causes considerable inconvenience to users. These problems interfere in the user experience especially for people that use electric shavers for daily use or when traveling, where charging facilities are scarce. As the battery gets older, decreased efficiency translates into less usage time and decreased reliability that forces customers to find battery replacement or to be compelled to deal with interruption in their grooming routines.
The use of sustainable materials in electric shavers is anticipated to drive market demand as environmentally friendly consumers more and more opt for green products. Shavers that use renewable materials, recyclable parts, and sustainable packaging are becoming the buyers' go-to option in the pursuit of sustainability. For example, Braun uses only renewable energy to manufacture its Series 9 Pro shavers, while Philips employs renewable electricity to make blades and recycled paper to package them. Philips also gives an Eco Passport with every product, highlighting its environmentally friendly processes. These actions are expected to appeal to green consumers and drive brand loyalty.
The several market players operating in Germany electric shaver industry includes Procter & Gamble (Braun), Koninklijke Philips N.V., Wahl Clipper Corporation, Spectrum Brands Inc. (Remington), Andis Company, BaByliss Deutschland GmbH, Xiaomi Corporation, United Salon Technologies GmbH, Panasonic Corporation, Conair Corporation, Sencor, Edgewell personal care, Zhejiang Runwe Electric Appliance Co., Ltd. and others.
Rotary Shaver
Foil Shaver
Clippers and Trimmers
Beard Trimmers
Body Trimmers
Others
Battery Powered
Rechargeable/Cordless
Dry Electric Shavers
Wet and Dry Electric Shavers
Online
Offline
Men
Women
Procter & Gamble (Braun)
Koninklijke Philips N.V.
Wahl Clipper Corporation
Spectrum Brands Inc. (Remington)
Andis Company
BaByliss Deutschland GmbH
Xiaomi Corporation
United Salon Technologies GmbH
Panasonic Corporation
Conair LLC
Sencor
Edgewell Personal Care (Schick)
Zhejiang Runwe Electric Appliance Co., Ltd.
Parameters |
Details |
Market Size in 2024 |
USD 874.8 Million |
Revenue Forecast in 2030 |
USD 1014.5 Million |
Growth Rate |
CAGR of 2.0% from 2025 to 2030 |
Market Volume in 2024 |
5370.8 Thousand Units |
Volume Forecast in 2030 |
6977.3 Thousand Units |
Growth Rate (Volume) |
CAGR of 3.9% from 2025 to 2030 |
Analysis Period |
2024–2030 |
Base Year Considered |
2024 |
Forecast Period |
2025–2030 |
Market Size Estimation |
Million (USD) |
Growth Factors |
|
Companies Profiled |
13 |
Market Share |
Available for 10 companies |
Customization Scope |
Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope. |
Pricing and Purchase Options |
Avail customized purchase options to meet your exact research needs. |