Germany Electric Shaver Market

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Germany Electric Shaver Market by Type (Rotary Shaver, Foil Shaver, and Clippers and Trimmers), by Power Source (Battery Powered and Rechargeable/Cordless), by Usage (Dry Electric Shavers and Wet and Dry Electric Shavers), by Distribution Channel (Online and Offline), and by End-User (Men and Women) – Opportunity Analysis and Industry Forecast, 2025–2030

Industry: Retail and Consumer | Publish Date: 10-Apr-2025 | No of Pages: 152 | No. of Tables: 116 | No. of Figures: 69 | Format: PDF | Report Code : RC2554

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Germany Electric Shaver Market Overview

Germany Electric Shaver Market size was valued at USD 874.8 million in 2024, and is predicted to reach USD 1014.5 million by 2030, at a CAGR of 2.0% from 2025 to 2030. In terms of volume the market size was 5370.8 thousand units in 2024 and is projected to reach 6977.3 thousand units in 2030, with a CAGR of 3.9% from 2025 to 2030.

The various factors such as rising disposable income and expansion in personal care and grooming sector are key factors driving the market's growth. Nevertheless, the limited battery performance hinders the possible development of the industry. Contrary to this, the use of sustainable materials in the manufacturing of electric shavers is anticipated to drive market demand as environmentally friendly consumers more and more opt for green products.

Rising Disposable Income Drives the Germany Electric Shaver Market Growth

The growth in disposable income fuels the demand for electric shaver since it is powered by eager consumers that seeks better grooming products such as electric shaver due to their characteristics and convenient user experience. Such spending behavior alteration greatly drives demand for adaptable products that compels producers to innovate and develop their products and incorporate new technologies. Germany's household disposable income went up by USD 41,219 in 2023 from USD 39,536 in 2022 with a growth rate of 4.3% according to the Organization for Economic Co-operation and Development (OECD). This rising household disposable income drives the rising demand for electric shavers in personal care and grooming solutions. 

 

Expansion in Personal Care and Grooming Sector Fuels the Germany Electric Shaver Market Demand

Germany's personal care and grooming industry is the largest contributor to industry growth since the consumers are more concerned about personal grooming and hygiene. The consciousness of hygiene and appearance grew in recent years that is driving the demand for high-performance grooming products, particularly for electric shavers. Germany's cosmetics and personal care industry, according to the Personal Care Association, was valued at USD 17.13 billion in 2023.

 

Limited Battery Performance Restraints Germany Electric Shaver Market Growth

The short battery life of electric shavers hampers the demand since constant recharging and the progressive reduction of battery capacity with the passage of time causes considerable inconvenience to users. These problems interfere in the user experience especially for people that use electric shavers for daily use or when traveling, where charging facilities are scarce. As the battery gets older, decreased efficiency translates into less usage time and decreased reliability that forces customers to find battery replacement or to be compelled to deal with interruption in their grooming routines.

Adoption of Sustainable Materials Creates Growth Opportunity for the Market

The use of sustainable materials in electric shavers is anticipated to drive market demand as environmentally friendly consumers more and more opt for green products. Shavers that use renewable materials, recyclable parts, and sustainable packaging are becoming the buyers' go-to option in the pursuit of sustainability. For example, Braun uses only renewable energy to manufacture its Series 9 Pro shavers, while Philips employs renewable electricity to make blades and recycled paper to package them. Philips also gives an Eco Passport with every product, highlighting its environmentally friendly processes. These actions are expected to appeal to green consumers and drive brand loyalty. 

 

Competitive Landscape  

The several market players operating in Germany electric shaver industry includes Procter & Gamble (Braun), Koninklijke Philips N.V., Wahl Clipper Corporation, Spectrum Brands Inc. (Remington), Andis Company, BaByliss Deutschland GmbH, Xiaomi Corporation, United Salon Technologies GmbH, Panasonic Corporation, Conair Corporation, Sencor, Edgewell personal care, Zhejiang Runwe Electric Appliance Co., Ltd. and others.

Germany Electric Shaver Market Key Segments

By Type

  • Rotary Shaver

  • Foil Shaver

  • Clippers and Trimmers

    • Beard Trimmers

    • Body Trimmers

    • Others

By Power Source

  • Battery Powered

  • Rechargeable/Cordless

By Usage

  • Dry Electric Shavers

  • Wet and Dry Electric Shavers

By Distributional Channel

  • Online 

  • Offline

By End-User

  • Men 

  • Women

Key Players

  • Procter & Gamble (Braun)

  • Koninklijke Philips N.V.

  • Wahl Clipper Corporation

  • Spectrum Brands Inc. (Remington)

  • Andis Company

  • BaByliss Deutschland GmbH

  • Xiaomi Corporation

  • United Salon Technologies GmbH

  • Panasonic Corporation

  • Conair LLC

  • Sencor

  • Edgewell Personal Care (Schick)

  • Zhejiang Runwe Electric Appliance Co., Ltd.

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2024

USD 874.8 Million

Revenue Forecast in 2030

USD 1014.5 Million

Growth Rate

CAGR of 2.0% from 2025 to 2030

Market Volume in 2024

5370.8 Thousand Units

Volume Forecast in 2030

6977.3 Thousand Units

Growth Rate (Volume)

CAGR of 3.9% from 2025 to 2030

Analysis Period

2024–2030

Base Year Considered

2024

Forecast Period

2025–2030

Market Size Estimation

Million (USD)

Growth Factors

  • Rising disposable income boosts the growth of the market.

  • Expansion in grooming and personal care sector fuels the growth of the market.

Companies Profiled

13

Market Share

Available for 10 companies

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

Bar chart Pie chart Pie chart

Frequently Asked Questions

The key market players operating the market are Procter & Gamble (Braun), Koninklijke Philips N.V., Wahl Clipper Corporation, Spectrum Brands Inc. (Remington), Andis Company, BaByliss Deutschland GmbH, Xiaomi Corporation, United Salon Technologies GmbH, Panasonic Corporation, Conair Corporation, Sencor, edgewell Personal care (schick), Zhejiang Runwe Electric Appliance Co., Ltd. and others.

According to the Next Move Strategy Consulting, the size of the market is estimated to reach USD 1014.5 million by 2030.

The adoption of sustainable materials creates future opportunity of Germany electric shaver sector.

The rising disposable income and expansion grooming and personal care sector drives the growth of Germany electric shaver market.

The limited battery life restraints the growth of the market.

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