India Electric Shaver Market

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India Electric Shaver Market by Type (Rotary Shaver, Foil Shaver, and Clippers and Trimmers), by Power Source (Battery Powered and Rechargeable/Cordless), by Usage (Dry Electric Shavers and Wet and Dry Electric Shavers), by Distribution Channel (Online and Offline), and by End-User (Men and Women) – Opportunity Analysis and Industry Forecast, 2025–2030

Industry: Retail and Consumer | Publish Date: 08-Apr-2025 | No of Pages: 158 | No. of Tables: 122 | No. of Figures: 71 | Format: PDF | Report Code : RC2547

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India Electric Shaver Market Overview

India Electric Shaver Market size was valued at USD 689.3 million in 2024, and is predicted to reach USD 1263.8 million by 2030, at a CAGR of 10.1% from 2025 to 2030. In terms of volume the market size was 10005.2 thousand units in 2024 and is projected to reach 20316.2 thousand units in 2030, with a CAGR of 11.9% from 2025 to 2030.

The various factors such as rising e-commerce sector and expansion of technological advancement are key factors driving the market's growth. Nevertheless, the availability of alternatives hinders the possible development of the industry. Contrary to this, the use of sustainable materials in electric shavers is anticipated to drive market demand as environmentally friendly consumers more and more opt for green products.

Rising E-Commerce Sector Drives the Growth of India Electric Shaver Market

The fast growth of India's e-commerce market drives the market demand by offering customers greater convenience and access to a large number of products. Web platform expansion and digital marketing adoption allow customers to compare prices and specifications easily, drawing more consumers. Home delivery services also reduce the need to go to outlets, further increasing consumer preference for online shopping. India's e-commerce sector, as per a report published by the Ministry of Commerce and Industry, would reach as high as USD 37 billion by 2025 with a 31% CAGR growth rate. This not only increases the visibility and popularity of electric shavers among people but also provides brands with the ability to penetrate more markets and address evolving consumer needs. With increasing numbers of consumers shifting their grooming requirements to the internet, demand for electric shavers keeps on rising, driven by the increasing movement towards online retailing channels. 

 

Expansion in Technological Advancements Boosts the Market Growth

India electric shaver market is witnessing strong growth due to continuous product innovation and brand portfolio extension. The firms are bringing in new grooming products such as electric shavers to fulfill the increasing demand for easy and convenient solutions. For instance, Gillette began marketing its company Braun's electric grooming products in India in February 2023. This was to capitalize on the increasing demand for men's grooming products. Braun offers electric shavers and trimmers that emphasize convenience and efficiency. This emphasis on innovation and diversity in products will cause the market to expand because customers need new, quality grooming products to meet their needs. 

 

The Availability of Alternatives Restraints the Market Trends

The presence of affordable alternatives in the form of cartridge and traditional razors deters the electric shaver industry's growth. These low-grooming-level options are as widely available but at a lower cost compared to electric shavers, an offer that will easily attract price-savvy shoppers. Their low cost, combined with ease of use and little maintenance needs, makes them a choice over electric shavers with higher initial outlays and maintenance costs. This choice for cheap and readily accessible substitutes lowers the demand for electric shavers hindering their uptake and limiting market expansion. 

Incorporation of Sustainable Materials Creates Growth Opportunity for the Market

The use of sustainable materials in electric shavers is anticipated to drive market demand as environmentally friendly consumers more and more opt for green products. Shavers that use renewable materials, recyclable parts, and sustainable packaging are becoming the buyers' go-to option in the pursuit of sustainability. For example, Braun uses only renewable energy to manufacture its Series 9 Pro shavers, while Philips employs renewable electricity to make blades and recycled paper to package them. Philips also gives an Eco Passport with every product, highlighting its environmentally friendly processes. These actions are expected to appeal to green consumers and drive brand loyalty.

 

Competitive Landscape  

The several market players operating in India electric shaver industry includes Wahl Clipper Corporation, Skull Shaver, Koninklijke Philips N.V., Panasonic Life Solutions India Pvt. Ltd., Bombay Shaving Company, Nova India, Braun, Xiaomi Corporation, Havells India Ltd., VEGA, Sencor, VGR, ZLADE, Caresmith and others.

India Electric Shaver Market Key Segments

By Type

  • Rotary Shaver

  • Foil Shaver

  • Clippers and Trimmers

    • Beard Trimmers

    • Body Trimmers

    • Others

By Power Source

  • Battery Powered

  • Rechargeable/Cordless

By Usage

  • Dry Electric Shavers

  • Wet and Dry Electric Shavers

By Distributional Channel

  • Online 

  • Offline

By End-User

  • Men 

  • Women

Key Players

  • Wahl Clipper Corporation

  • Skull Shaver

  • Koninklijke Philips N.V.

  • Panasonic Life Solutions India Pvt. Ltd.

  • Bombay Shaving Company

  • Nova India

  • Procter & Gamble (Braun)

  • Xiaomi Corporation

  • Havells India Ltd.

  • VEGA  

  • Sencor

  • VGR

  • ZLADE

  • Caresmith

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2024

USD 689.3 Million

Revenue Forecast in 2030

USD 1263.8 Million

Growth Rate

CAGR of 10.1% from 2025 to 2030

Market Volume in 2024

10005.2 Thousand Units

Volume Forecast in 2030

20316.2 Thousand Units

Growth Rate (Volume)

CAGR of 11.9% from 2025 to 2030

Analysis Period

2024–2030

Base Year Considered

2025

Forecast Period

2025–2030

Market Size Estimation

Million (USD)

Growth Factors

  • Rising e-commerce sector drives the growth of the market.

  • Expansion in technological advancements fuels the market growth.

Companies Profiled

14

Market Share

Available for 10 companies

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

Bar chart Pie chart Pie chart

Frequently Asked Questions

The key market players operating in India electric shaver market Wahl Clipper Corporation, Skull Shaver, Koninklijke Philips N.V., Panasonic Life Solutions India Pvt. Ltd., Bombay Shaving Company, Nova India, Procter & Gamble (Braun), Xiaomi Corporation, Havells India Ltd., VEGA, Sencor, VGR, ZLADE, Caresmith and others.

According to the Next Move Strategy Consulting, the size of India electric shaver market is estimated to reach USD 1263.8 million by 2030.

The adoption of sustainable materials creates future opportunity of India electric shaver market.

The rising e-commerce sector and expansion in technological advancements drives the growth of India electric shaver market.

The availability of alternatives restraints the growth of India electric shaver market.

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