Industry: Retail and Consumer | Publish Date: 08-Apr-2025 | No of Pages: 158 | No. of Tables: 122 | No. of Figures: 71 | Format: PDF | Report Code : RC2547
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India Electric Shaver Market size was valued at USD 689.3 million in 2024, and is predicted to reach USD 1263.8 million by 2030, at a CAGR of 10.1% from 2025 to 2030. In terms of volume the market size was 10005.2 thousand units in 2024 and is projected to reach 20316.2 thousand units in 2030, with a CAGR of 11.9% from 2025 to 2030.
The various factors such as rising e-commerce sector and expansion of technological advancement are key factors driving the market's growth. Nevertheless, the availability of alternatives hinders the possible development of the industry. Contrary to this, the use of sustainable materials in electric shavers is anticipated to drive market demand as environmentally friendly consumers more and more opt for green products.
The fast growth of India's e-commerce market drives the market demand by offering customers greater convenience and access to a large number of products. Web platform expansion and digital marketing adoption allow customers to compare prices and specifications easily, drawing more consumers. Home delivery services also reduce the need to go to outlets, further increasing consumer preference for online shopping. India's e-commerce sector, as per a report published by the Ministry of Commerce and Industry, would reach as high as USD 37 billion by 2025 with a 31% CAGR growth rate. This not only increases the visibility and popularity of electric shavers among people but also provides brands with the ability to penetrate more markets and address evolving consumer needs. With increasing numbers of consumers shifting their grooming requirements to the internet, demand for electric shavers keeps on rising, driven by the increasing movement towards online retailing channels.
India electric shaver market is witnessing strong growth due to continuous product innovation and brand portfolio extension. The firms are bringing in new grooming products such as electric shavers to fulfill the increasing demand for easy and convenient solutions. For instance, Gillette began marketing its company Braun's electric grooming products in India in February 2023. This was to capitalize on the increasing demand for men's grooming products. Braun offers electric shavers and trimmers that emphasize convenience and efficiency. This emphasis on innovation and diversity in products will cause the market to expand because customers need new, quality grooming products to meet their needs.
The presence of affordable alternatives in the form of cartridge and traditional razors deters the electric shaver industry's growth. These low-grooming-level options are as widely available but at a lower cost compared to electric shavers, an offer that will easily attract price-savvy shoppers. Their low cost, combined with ease of use and little maintenance needs, makes them a choice over electric shavers with higher initial outlays and maintenance costs. This choice for cheap and readily accessible substitutes lowers the demand for electric shavers hindering their uptake and limiting market expansion.
The use of sustainable materials in electric shavers is anticipated to drive market demand as environmentally friendly consumers more and more opt for green products. Shavers that use renewable materials, recyclable parts, and sustainable packaging are becoming the buyers' go-to option in the pursuit of sustainability. For example, Braun uses only renewable energy to manufacture its Series 9 Pro shavers, while Philips employs renewable electricity to make blades and recycled paper to package them. Philips also gives an Eco Passport with every product, highlighting its environmentally friendly processes. These actions are expected to appeal to green consumers and drive brand loyalty.
The several market players operating in India electric shaver industry includes Wahl Clipper Corporation, Skull Shaver, Koninklijke Philips N.V., Panasonic Life Solutions India Pvt. Ltd., Bombay Shaving Company, Nova India, Braun, Xiaomi Corporation, Havells India Ltd., VEGA, Sencor, VGR, ZLADE, Caresmith and others.
Rotary Shaver
Foil Shaver
Clippers and Trimmers
Beard Trimmers
Body Trimmers
Others
Battery Powered
Rechargeable/Cordless
Dry Electric Shavers
Wet and Dry Electric Shavers
Online
Offline
Men
Women
Wahl Clipper Corporation
Skull Shaver
Koninklijke Philips N.V.
Panasonic Life Solutions India Pvt. Ltd.
Bombay Shaving Company
Nova India
Procter & Gamble (Braun)
Xiaomi Corporation
Havells India Ltd.
VEGA
Sencor
VGR
ZLADE
Caresmith
Parameters |
Details |
Market Size in 2024 |
USD 689.3 Million |
Revenue Forecast in 2030 |
USD 1263.8 Million |
Growth Rate |
CAGR of 10.1% from 2025 to 2030 |
Market Volume in 2024 |
10005.2 Thousand Units |
Volume Forecast in 2030 |
20316.2 Thousand Units |
Growth Rate (Volume) |
CAGR of 11.9% from 2025 to 2030 |
Analysis Period |
2024–2030 |
Base Year Considered |
2025 |
Forecast Period |
2025–2030 |
Market Size Estimation |
Million (USD) |
Growth Factors |
|
Companies Profiled |
14 |
Market Share |
Available for 10 companies |
Customization Scope |
Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope. |
Pricing and Purchase Options |
Avail customized purchase options to meet your exact research needs. |