India Electric Shaver Market

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India Electric Shaver Market by Usability (Dry and Wet or Dry), by Product Type (Rotary Shaver, Trimmer/Clipper, and Foil Shaver), by Power Source (Rechargeable and Battery Powered), by End User (Men and Women), and by Distribution Channel (Health & Beauty Stores, Electric Stores, Supermarkets, Hypermarkets, and Online) - Opportunity Analysis and Industry Forecast, 2024– 2030

Industry: Retail and Consumer | Publish Date: 24-Jul-2024 | No of Pages: 112 | No. of Tables: 79 | No. of Figures: 44 | Format: PDF | Report Code : N/A

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India Electric Shaver Market Overview

The India Electric Shaver Market size was valued at USD 423.9 million in 2023, and is predicted to reach USD 860.0 million by 2030, at a CAGR of 10.0% from 2024 to 2030. The electric shaver industry is a part of the personal care and grooming sector. The electric shaver market consists of shavers, trimmers, and clippers. It specializes in designing, developing, and selling electric devices to remove facial and body hair efficiently. Electric shavers are distinguished by their rotating or oscillating blades and their reliance on electricity to operate. The key features of the electric shaver industry include the use of cutting-edge technologies, such as improved blades, ergonomic designs, wet and dry shaving capabilities, and smart features in some models. The industry also caters to a variety of consumer segments with different grooming preferences, offering cordless operation, adjustable cutting lengths, and specialized attachments.

Rising Personal Grooming Culture Across the Region Drives the India Electric Shaver Market Expansion

The burgeoning consciousness regarding personal presentation is propelling the market demand for grooming electronic devices such as electric shavers. Social media platforms have emerged as pivotal instruments in amplifying awareness regarding self-perception and physical appearance, compelling individuals to meticulously attend to their grooming rituals to upkeep a refined online persona.

Furthermore, societal and professional norms consistently necessitate a well-kempt appearance, be it within professional or social domains. This impetus to adhere to grooming standards is further galvanized by fashion vogues and the sway of prominent figures and influencers who establish grooming paradigms.

The accessibility and array of grooming paraphernalia, including electric shavers, have rendered personal grooming more individualized and convenient, accommodating diverse preferences and routines.

Increasing Environmental Sustainability Thrives the India Electric Shaver Market Growth

In response to the escalating global focus on environmental issues, the electric shaver industry is urged to prioritize sustainability in both product development and marketing strategies. The pervasive use of conventional disposable razors has contributed significantly to plastic waste, prompting manufacturers to explore more sustainable alternatives. Rechargeable electric shavers with replaceable components are gaining traction for their potential to reduce reliance on single-use disposable razors, thereby mitigating plastic pollution.

Additionally, some companies are incorporating recycled materials into their products and opting for recyclable or biodegradable packaging. By aligning with consumer values and reducing their environmental impact, electric shaver manufacturers are effectively addressing the growing demand for sustainable grooming solutions.

High Upfront Cost and Availability of Conventional Alternatives Hinder the Industry's Growth

The electric shaver industry grapples with challenges arising from substantial initial costs and the enduring popularity of traditional options such as manual razors. The relatively high price tags of many electric shavers may deter budget-conscious consumers who perceive traditional grooming tools as more cost-effective.

Moreover, entrenched consumer familiarity with conventional selections including safety razors which pose a significant obstacle to widespread electric shaver adoption. Concerns regarding durability, perceived value, and entrenched cultural grooming practices further exacerbate consumer reluctance.

To surmount these challenges, strategic pricing, targeted marketing accentuating the advantages of electric shavers, and continuous innovation are imperative to bolster their appeal and competitiveness against traditional alternatives in a diverse grooming market.

Integration of Smart Technology Creates Ample Growth Opportunity for India Electric Shaver Market

Integrating advanced technologies into the electric shaver industry unveils substantial growth opportunities. Smart features such as Bluetooth connectivity and mobile app integration offer users customization options, personalized grooming advice, and tracking functionalities.

Precision-engineered blades, sensors, and adaptive shaving systems elevate overall performance, meeting the changing demands of consumers. Technological advancements in lithium-ion batteries and rapid charging solutions address battery life concerns, providing enhanced convenience.

Innovative materials and ergonomic designs enhance user comfort, catering to individual preferences. These breakthroughs establish electric shavers not only as grooming tools but also as intelligent, customizable solutions, ensuring ongoing industry growth and success.

Competitive Landscape

The market players operating in the India electric shaver industry include P&G (Braun), Koninklijke Philips N.V., Panasonic Corporation, Remington, Wahl Clipper Corporation, Andis Company Inc., Conair Corporation, Shanghai Flyco Electrical Appliance Co Ltd, Xiaomi, MANSCAPED, and others.

India Electric Shaver Market Key Segments

By Type

  • Dry

  • Wet or Dry

By Product Type

  • Rotary Shaver

  • Trimmer/Clipper

  • Foil Shaver

By Power Source

  • Rechargeable

  • Battery Powered

By End User

  • Men

  • Women

By Distribution Channel

  • Health & Beauty Stores

  • Electric Stores

  • Supermarkets

  • Hypermarkets

  • Online

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2023

USD 423.9 Million

Revenue Forecast in 2030

USD 860.0 Million

Growth Rate

CAGR of 10.0% from 2024 to 2030

Analysis Period

2023–2030

Base Year Considered

2023

Forecast Period

2024–2030

Market Size Estimation

Million (USD)

Growth Factors

  • Rising personal grooming culture across the region thrives the market growth.
  • Increasing environmental sustainability drives the market expansion.

Companies Profiled

10

Market Share

Available for 10 companies

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

KEY PLAYERS

  • P&G (Braun)

  • Koninklijke Philips N.V.

  • Panasonic Corporation

  • Remington

  • Wahl Clipper Corporation

  • Andis Company Inc.

  • Conair Corporation

  • Shanghai Flyco Electrical Appliance Co Ltd

  • Xiaomi

  • MANSCAPED

Bar chart Pie chart Pie chart

Frequently Asked Questions

The key market players operating in the India electric shaver market are P&G (Braun), Koninklijke Philips N.V., Panasonic Corporation, Remington, Wahl Clipper Corporation, Andis Company Inc., Conair Corporation, Shanghai Flyco Electrical Appliance Co Ltd, Xiaomi, MANSCAPED, and others.

According to the Next Move Strategy Consulting, the size of the India electric shaver market is estimated to be at USD 860.0 million in 2030.

The lifespan of electric shaver blades varies depending on usage frequency, maintenance, and the quality of the blades. On average, they can last anywhere from six months to two years before requiring replacement.

Key challenges are the high upfront cost and availability of conventional alternatives associated with the electric shavers.

According to the Next Move Strategy Consulting, the size of the India electric shaver market is estimated at USD 423.9 million in 2023.

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