Japan Electric Shaver Market

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Japan Electric Shaver Market by Usability (Dry and Wet or Dry), by Product Type (Rotary Shaver, Trimmer/Clipper, and Foil Shaver), by Power Source (Rechargeable and Battery Powered), by End User (Men and Women), and by Distribution Channel (Health & Beauty Stores, Electric Stores, Supermarkets, Hypermarkets, and Online) - Opportunity Analysis and Industry Forecast, 2024– 2030

Industry: Retail and Consumer | Publish Date: 24-Jul-2024 | No of Pages: 112 | No. of Tables: 79 | No. of Figures: 44 | Format: PDF | Report Code : N/A

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Japan Electric Shaver Market Overview

The Japan Electric Shaver Market size was valued at USD 1.22 billion in 2023, and is predicted to reach USD 1.61 billion by 2030, at a CAGR of 3.6% from 2024 to 2030. The electric shaver industry is a part of the personal care and grooming sector. The electric shaver market consists of shavers, trimmers, and clippers. It specializes in designing, developing, and selling electric devices to remove facial and body hair efficiently. Electric shavers are distinguished by their rotating or oscillating blades and their reliance on electricity to operate. The key features of the electric shaver industry include the use of cutting-edge technologies, such as improved blades, ergonomic designs, wet and dry shaving capabilities, and smart features in some models. The industry also caters to a variety of consumer segments with different grooming preferences, offering cordless operation, adjustable cutting lengths, and specialized attachments.

Rising Personal Grooming Culture Across the Region Drives the Japan Electric Shaver Market Expansion

The burgeoning consciousness regarding personal presentation is propelling the market demand for grooming electronic devices such as electric shavers. Social media platforms have emerged as pivotal instruments in amplifying awareness regarding self-perception and physical appearance, compelling individuals to meticulously attend to their grooming rituals to upkeep a refined online persona.

Furthermore, societal and professional norms consistently necessitate a well-kempt appearance, be it within professional or social domains. This impetus to adhere to grooming standards is further galvanized by fashion vogues and the sway of prominent figures and influencers who establish grooming paradigms.

The accessibility and array of grooming paraphernalia, including electric shavers, have rendered personal grooming more individualized and convenient, accommodating diverse preferences and routines.

The Growing E-commerce Industry Boosts the Japan Electric Shaver Market Demand

The proliferation of e-commerce platforms has profoundly influenced the electric shaver industry, with online retail channels revolutionizing consumer access to a diverse assortment of electric shavers from various brands, thereby propelling market expansion. Consumers value the convenience of perusing product selections, comparing prices, and evaluating user reviews from the comfort of their homes.

Moreover, e-commerce platforms often offer competitive pricing, discounts, and promotions, catering to price-conscious shoppers. The availability of expedited and dependable shipping options further enhances the appeal of online electric shaver purchases. Consequently, electric shaver manufacturers are increasingly prioritizing their online presence, optimizing website functionality for seamless shopping experiences, and deploying digital marketing strategies to connect and engage with their customer base.

High Upfront Cost and Availability of Conventional Alternatives Hinder the Industry's Growth

The electric shaving industry encounters challenges stemming from significant initial investments and the continued prominence of traditional options including manual razors. The relatively high price points of numerous electric shavers may dissuade cost-conscious consumers who perceive traditional grooming implements as more financially prudent.

Furthermore, entrenched consumer familiarity with conventional choices such as safety razors presents a considerable barrier to widespread electric shaver adoption. Concerns regarding durability, perceived value, and entrenched cultural grooming norms further compound consumer hesitancy.

Overcoming these challenges necessitates strategic pricing, targeted marketing emphasizing electric shavers' benefits, and continuous innovation to enhance their appeal and competitiveness traditional alternatives in a diverse grooming market.

Integration of Nanotechnology Blades Creates Significant Opportunity for the Japan Electric Shaver Market Growth

Nanotechnology blades signify a notable progression in the electric shaver sector, harnessing nanoscale precision to craft blades of unmatched sharpness and efficacy. Functioning at atomic or molecular levels, these blades guarantee an exceptionally close shave with minimal irritation, transforming the shaving experience.

In contrast to traditional blades that may cause discomfort, nanotechnology blades glide effortlessly for smoother results and heightened comfort. Moreover, their microscopic sharpness prolongs their lifespan, reducing the necessity for frequent replacements and bolstering overall durability.

This breakthrough caters to evolving consumer demands for superior performance and convenience in grooming, positioning nanotechnology blades as a compelling solution for the future of electric shavers.

Competitive Landscape

The market players operating in the Japan electric shaver industry include P&G (Braun), Koninklijke Philips N.V., Panasonic Corporation, Remington, Wahl Clipper Corporation, Andis Company Inc., Conair Corporation, Shanghai Flyco Electrical Appliance Co Ltd, Xiaomi, MANSCAPED, and others.

Japan Electric Shaver Market Key Segments

By Type

  • Dry

  • Wet or Dry

By Product Type

  • Rotary Shaver

  • Trimmer/Clipper

  • Foil Shaver

By Power Source

  • Rechargeable

  • Battery Powered

By End User

  • Men

  • Women

By Distribution Channel

  • Health & Beauty Stores

  • Electric Stores

  • Supermarkets

  • Hypermarkets

  • Online

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2023

USD 1.22 Billion

Revenue Forecast in 2030

USD 1.61 Billion

Growth Rate

CAGR of 3.6% from 2024 to 2030

Analysis Period

2023–2030

Base Year Considered

2023

Forecast Period

2024–2030

Market Size Estimation

Billion (USD)

Growth Factors

  • Rising personal grooming culture across the region propels the growth of market.
  • Growing e-commerce industry boosts the market expansion.

Companies Profiled

10

Market Share

Available for 10 companies

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

KEY PLAYERS

  • P&G (Braun)

  • Koninklijke Philips N.V.

  • Panasonic Corporation

  • Remington

  • Wahl Clipper Corporation

  • Andis Company Inc.

  • Conair Corporation

  • Shanghai Flyco Electrical Appliance Co Ltd

  • Xiaomi

  • MANSCAPED

Bar chart Pie chart Pie chart

Frequently Asked Questions

The key market players operating in the Japan electric shaver market are P&G (Braun), Koninklijke Philips N.V., Panasonic Corporation, Remington, Wahl Clipper Corporation, Andis Company Inc., Conair Corporation, Shanghai Flyco Electrical Appliance Co Ltd, Xiaomi, MANSCAPED, and others.

According to the Next Move Strategy Consulting, the size of the Japan electric shaver market is estimated to be at USD 1.61 Billion in 2030.

The lifespan of electric shaver blades varies depending on usage frequency, maintenance, and the quality of the blades. On average, they can last anywhere from six months to two years before requiring replacement.

Key challenges are the high upfront cost and availability of conventional alternatives associated with the electric shavers.

According to the Next Move Strategy Consulting, the size of the Japan electric shaver market is estimated at USD 1.22 Billion in 2023.

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