Industry: Retail and Consumer | Publish Date: 08-Apr-2025 | No of Pages: 139 | No. of Tables: 104 | No. of Figures: 65 | Format: PDF | Report Code : RC2548
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Japan Electric Shaver Market size was valued at USD 1.21 billion in 2024, and is predicted to reach USD 1.52 billion by 2030, at a CAGR of 3.4% from 2025 to 2030. In terms of volume the market size was 12896.5 thousand units in 2024 and is projected to reach 17949.4 thousand units in 2030, with a CAGR of 5.1% from 2025 to 2030.
The various factors such as rising disposable income and expansion in technological advancement are key factors driving the market's growth. Nevertheless, the environmental concerns hinder the possible development of the industry. Contrary to this, the use of sustainable materials in electric shavers is anticipated to drive market demand as environmentally friendly consumers more and more opt for green products.
Increased disposable incomes in Japan fuel demand for electric shavers because clients with increasing incomes have an affinity for luxurious shaving products like electric razors. This economic growth allows consumers to invest in advanced shaving devices that utilize cutting-edge technologies leading to precision and ease of use. According to the U.S. Energy Information Administration, Japanese per capita disposable income was USD 22,970 in 2022 and projected to be USD 25,237 by 2030, with an increase of 9.9%. With this growing rate, companies welcome the launch of various new innovative models, which drives the market demand.
Technological innovations drive the Japan electric shaver market with the innovation of advanced features that enhance shaving experiences. Features such as AI-based sensors, quieter motors, and improved battery performance make electric shavers more appealing and thus drive the market expansion. As one instance, back in January of 2022, Panasonic rolled out the Arc6, which is a pioneer in the lineup as a 6-blade shaver. The device specifically targets the needs of individuals who have thicker stubble. This model featured two finishing blades, two lifting blades, and two stubble blades that deliver a delicate shave with improved Japanese blade engineering and an extremely quick linear motor with 84,000 cuts per minute. The growth of such sophisticated shavers is drawing customers looking for high-end grooming devices, further boosting market trends in Japan.
The environmental concerns due to the disposal of blades, foils, and batteries of electric shavers are contributing to the growing electronic waste problem, which is a challenge to the growth of the market. These elements have to be discarded in a proper manner that is complicated and damaging to the environment if not properly carried out. With more awareness of sustainability, green consumers are turning towards traditional grooming products like reusable or biodegradable razors. This change in consumer preference also comes from a need to limit environmental effects and forms part of the broader efforts towards promoting more environmentally friendly practices, thus limiting the expansion and usage of electric shavers.
The use of renewable materials in electric shavers will spur market demand since green consumers opt for sustainable products more frequently. Shavers made of renewable materials, recyclable parts, and eco-friendly packaging are the consumers' first priority in their pursuit of sustainability. For example, Braun uses only renewable energy to manufacture its Series 9 Pro shavers, while Philips uses renewable energy to make blades and recycled paper to package them. Philips also gives with every product an Eco Passport that outlines its environmentally friendly procedures. These actions will likely appeal to green consumers and ensure brand loyalty.
The several market players operating in Japan electric razor industry includes Andis Company, Runwepro, Xiaomi Corporation, Procter & Gamble (Braun), YA-MAN Ltd., Koninklijke Philips N.V., Wahl Clipper Corporation, Gillete (P&G), TPOB, Panasonic Holding Corporation, Edgewell Personal Care (Schick) and others.
Rotary Shaver
Foil Shaver
Clippers and Trimmers
Beard Trimmers
Body Trimmers
Others
Battery Powered
Rechargeable/Cordless
Dry Electric Shavers
Wet and Dry Electric Shavers
Online
Offline
Men
Women
Andis Company
Runwepro
Panasonic Holding Corporation
Xiaomi Corporation
Procter & Gamble (Braun)
YA-MAN Ltd.
Koninklijke Philips N.V.
Wahl Clipper Corporation
Gillete (P&G)
TPOB
Edgewell Personal Care (schick)
Parameters |
Details |
Market Size in 2024 |
USD 1.21 Billion |
Revenue Forecast in 2030 |
USD 1.52 Billion |
Growth Rate |
CAGR of 3.4% from 2025 to 2030 |
Market Volume in 2024 |
12896.5 Thousand Units |
Volume Forecast in 2030 |
17949.4 Thousand Units |
Growth Rate (Volume) |
CAGR of 5.1% from 2025 to 2030 |
Analysis Period |
2024–2030 |
Base Year Considered |
2025 |
Forecast Period |
2025–2030 |
Market Size Estimation |
Billion (USD) |
Growth Factors |
|
Companies Profiled |
11 |
Market Share |
Available for 10 companies |
Customization Scope |
Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope. |
Pricing and Purchase Options |
Avail customized purchase options to meet your exact research needs. |