Japan Electric Shaver Market

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Japan Electric Shaver Market by Type (Rotary Shaver, Foil Shaver, and Clippers and Trimmers), by Power Source (Battery Powered and Rechargeable/Cordless), by Usage (Dry Electric Shavers and Wet and Dry Electric Shavers), by Distribution Channel (Online and Offline), and by End-User (Men and Women) – Opportunity Analysis and Industry Forecast, 2025–2030

Industry: Retail and Consumer | Publish Date: 08-Apr-2025 | No of Pages: 139 | No. of Tables: 104 | No. of Figures: 65 | Format: PDF | Report Code : RC2548

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Japan Electric Shaver Market Overview

Japan Electric Shaver Market size was valued at USD 1.21 billion in 2024, and is predicted to reach USD 1.52 billion by 2030, at a CAGR of 3.4% from 2025 to 2030. In terms of volume the market size was 12896.5 thousand units in 2024 and is projected to reach 17949.4 thousand units in 2030, with a CAGR of 5.1% from 2025 to 2030.

The various factors such as rising disposable income and expansion in technological advancement are key factors driving the market's growth. Nevertheless, the environmental concerns hinder the possible development of the industry. Contrary to this, the use of sustainable materials in electric shavers is anticipated to drive market demand as environmentally friendly consumers more and more opt for green products.

Rising Disposable Income Drives the Growth of Japan Electric Shaver Market

Increased disposable incomes in Japan fuel demand for electric shavers because clients with increasing incomes have an affinity for luxurious shaving products like electric razors. This economic growth allows consumers to invest in advanced shaving devices that utilize cutting-edge technologies leading to precision and ease of use. According to the U.S. Energy Information Administration, Japanese per capita disposable income was USD 22,970 in 2022 and projected to be USD 25,237 by 2030, with an increase of 9.9%. With this growing rate, companies welcome the launch of various new innovative models, which drives the market demand.

 

Expansion in Technological Advancements Boosts the Growth of the Market

Technological innovations drive the Japan electric shaver market with the innovation of advanced features that enhance shaving experiences. Features such as AI-based sensors, quieter motors, and improved battery performance make electric shavers more appealing and thus drive the market expansion. As one instance, back in January of 2022, Panasonic rolled out the Arc6, which is a pioneer in the lineup as a 6-blade shaver. The device specifically targets the needs of individuals who have thicker stubble. This model featured two finishing blades, two lifting blades, and two stubble blades that deliver a delicate shave with improved Japanese blade engineering and an extremely quick linear motor with 84,000 cuts per minute. The growth of such sophisticated shavers is drawing customers looking for high-end grooming devices, further boosting market trends in Japan.

 

The Environmental Concerns Restraints the Market Growth

The environmental concerns due to the disposal of blades, foils, and batteries of electric shavers are contributing to the growing electronic waste problem, which is a challenge to the growth of the market. These elements have to be discarded in a proper manner that is complicated and damaging to the environment if not properly carried out. With more awareness of sustainability, green consumers are turning towards traditional grooming products like reusable or biodegradable razors. This change in consumer preference also comes from a need to limit environmental effects and forms part of the broader efforts towards promoting more environmentally friendly practices, thus limiting the expansion and usage of electric shavers.

Incorporation of Sustainable Materials Creates Growth Opportunity for the Market

The use of renewable materials in electric shavers will spur market demand since green consumers opt for sustainable products more frequently. Shavers made of renewable materials, recyclable parts, and eco-friendly packaging are the consumers' first priority in their pursuit of sustainability. For example, Braun uses only renewable energy to manufacture its Series 9 Pro shavers, while Philips uses renewable energy to make blades and recycled paper to package them. Philips also gives with every product an Eco Passport that outlines its environmentally friendly procedures. These actions will likely appeal to green consumers and ensure brand loyalty. 

 

Competitive Landscape  

The several market players operating in Japan electric razor industry includes Andis Company, Runwepro, Xiaomi Corporation, Procter & Gamble (Braun), YA-MAN Ltd., Koninklijke Philips N.V., Wahl Clipper Corporation, Gillete (P&G), TPOB, Panasonic Holding Corporation, Edgewell Personal Care (Schick) and others.

Japan Electric Shaver Market Key Segments

By Type

  • Rotary Shaver

  • Foil Shaver

  • Clippers and Trimmers

    • Beard Trimmers

    • Body Trimmers

    • Others

By Power Source

  • Battery Powered

  • Rechargeable/Cordless

By Usage

  • Dry Electric Shavers

  • Wet and Dry Electric Shavers

By Distributional Channel

  • Online 

  • Offline

By End-User

  • Men 

  • Women

Key Players

  • Andis Company

  • Runwepro

  • Panasonic Holding Corporation

  • Xiaomi Corporation

  • Procter & Gamble (Braun)

  • YA-MAN Ltd.

  • Koninklijke Philips N.V.

  • Wahl Clipper Corporation

  • Gillete (P&G)

  • TPOB

  • Edgewell Personal Care (schick)

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2024

USD 1.21 Billion

Revenue Forecast in 2030

USD 1.52 Billion

Growth Rate

CAGR of 3.4% from 2025 to 2030

Market Volume in 2024

12896.5 Thousand Units

Volume Forecast in 2030

17949.4 Thousand Units

Growth Rate (Volume)

CAGR of 5.1% from 2025 to 2030

Analysis Period

2024–2030

Base Year Considered

2025

Forecast Period

2025–2030

Market Size Estimation

Billion (USD)

Growth Factors

  • Rising disposable income drives the growth of the market.

  • Expansion in technological advancements fuels the market growth.

Companies Profiled

11

Market Share

Available for 10 companies

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

Bar chart Pie chart Pie chart

Frequently Asked Questions

The key market players operating in Japan electric shaver market are Andis Company, Runwepro, Panasonic Holding Corporation, Xiaomi Corporation, Procter & Gamble (Braun), YA-MAN Ltd., Koninklijke Philips N.V., Wahl Clipper Corporation, Gillete (P&G), TPOB, Edgewell Personal care and others.

According to the Next Move Strategy Consulting, the size of Japan electric shaver market is estimated to reach USD 1.52 billion by 2030.

The adoption of sustainable materials creates future opportunity of Japan electric shaver market.

The rising disposable income and expansion in technological advancements drives the growth of Japan electric shaver industry.

The environmental concerns restraints the growth of Japan electric shaver market.

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