Singapore Electric Shaver Market

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Singapore Electric Shaver Market by Type (Rotary Shaver, Foil Shaver, and Clippers and Trimmers), by Power Source (Battery Powered and Rechargeable/Cordless), by Usage (Dry Electric Shavers and Wet and Dry Electric Shavers), by Distribution Channel (Online and Offline), and by End-User (Men and Women) – Opportunity Analysis and Industry Forecast, 2025–2030

Industry: Retail and Consumer | Publish Date: 08-Apr-2025 | No of Pages: 144 | No. of Tables: 110 | No. of Figures: 67 | Format: PDF | Report Code : RC2535

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Singapore Electric Shaver Market Overview

Singapore Electric Shaver Market size was valued at USD 333.2 million in 2024, and is predicted to reach USD 433.0 million by 2030, at a CAGR of 4.0% from 2025 to 2030. In terms of volume the market size was 4342.4 thousand units in 2024 and is projected to reach 6242.4 thousand units in 2030, with a CAGR of 5.7% from 2025 to 2030.

The various factors such as rising urbanization and expansion in disposable income are key factors driving the market's growth. Nevertheless, the availability of alternatives hinders the possible development of the industry. Contrary to this, the use of sustainable materials in electric shavers is expected to drive market demand as environmentally friendly consumers more and more opt for green products. 

Rising Urbanization Drives the Growth of Singapore Electric Shaver Market

Singapore's urban population is keeping on growing, and it drives the market demand because the urban population is actively looking for their grooming solutions which can meet their busy lifestyles. With high-quality grooming solutions being present, both through digital as well as offline channels, that complemented the demand for Singapore electric shaver market. According to the UN Population Division, the urban population of Singapore reached 5.64 million in 2022, which reflects the lifestyle of the nation in cities. The enhanced need makes the manufacturing companies design improved features such as smart technology and rechargeable batteries, hence pushing the market size further. 

 

Expansion in Disposable Income Boosts the Market Growth

The increasing disposable income across Singapore boosts the growth of the electric shaver market as consumers leverage their rising financial capacity to invest in premium grooming products. This growing financial flexibility encourages the acquiring of advanced electric shavers with high-end features and performance. According to the Singapore Economic Development Board (EDB), annual disposable income per capita in Singapore was USD 28,000 in 2020 and is projected to rise to USD 47,000 by 2030. This growth in income drives demand for high-quality grooming tools, prompting manufacturers to innovate and expand their product ranges that in turn market expansion. 

 

The Availability of Alternatives Restraints the Market Trends

The presence of affordable alternatives like cartridge and ordinary razors in the market, slows down the growth of the electric shaver market. These conventional grooming devices are affordable and easily found in retail outlets, thus are easily accessible and affordable to consumers. Their simplicity and minimal need for maintenance makes them a great option to those individuals that place more importance on cost than innovative functionality. Their preference for cheaper and easily found alternatives reduces the demand for electric shavers, slowing down the overall growth in the market. 

Incorporation of Sustainable Materials Creates Growth Opportunity for the Market

The use of sustainable materials in electric shavers is anticipated to drive market demand as environmentally friendly consumers more and more opt for green products. Shavers that use renewable materials, recyclable parts, and sustainable packaging are becoming the buyers' go-to option in the pursuit of sustainability. For example, Braun uses only renewable energy to manufacture its Series 9 Pro shavers, while Philips employs renewable electricity to make blades and recycled paper to package them. Philips also gives an Eco Passport with every product, highlighting its environmentally friendly processes. These actions are expected to appeal to green consumers and drive brand loyalty. 

 

Competitive Landscape  

The several market players operating in Singapore electric shaver market includes Manscaped, Andis Company, Procter & Gamble (Braun), Wahl Clipper Corporation, Xiaomi Corporation, Koninklijke Philips N.V., Panasonic Singapore, Gillete (P&G), TPOB, Meridian Grooming, Edgewell Personal Care, RoseSkinCo and others.

Singapore Electric Shaver Market Key Segments

By Type

  • Rotary Shaver

  • Foil Shaver

  • Clippers and Trimmers

    • Beard Trimmers

    • Body Trimmers

    • Others

By Power Source

  • Battery Powered

  • Rechargeable/Cordless

By Usage

  • Dry Electric Shavers

  • Wet and Dry Electric Shavers

By Distributional Channel

  • Online 

  • Offline

By End-User

  • Men 

  • Women

Key Players

  • Manscaped

  • Andis Company

  • Procter & Gamble (Braun)

  • Wahl Clipper Corporation

  • Xiaomi Corporation

  • Koninklijke Philips N.V.

  • Panasonic Singapore

  • Gillete (P&G)

  • TPOB

  • Meridian Grooming 

  • Edgewell Personal Care

  • RoseSkinCo

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2024

USD 333.2 Million

Revenue Forecast in 2030

USD 433.0 Million

Growth Rate

CAGR of 4.0% from 2025 to 2030

Market Volume in 2024

4342.4 Thousand Units

Volume Forecast in 2030

6242.4 Thousand Units

Growth Rate (Volume)

CAGR of 5.7% from 2025 to 2030

Analysis Period

2024–2030

Base Year Considered

2025

Forecast Period

2025–2030

Market Size Estimation

Million (USD)

Growth Factors

  • Rising urbanization drives the growth of the market.

  • Expansion in disposable income fuels the market growth.

Companies Profiled

12

Market Share

Available for 10 companies

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

Bar chart Pie chart Pie chart

Frequently Asked Questions

The key market players operating in Singapore electric shaver market are Manscaped, Andis Company, Procter & Gamble (Braun), Wahl Clipper Corporation, Xiaomi Corporation, Koninklijke Philips N.V., Panasonic Singapore, Gillete (P&G), TPOB,Meridian Grooming, Edgewell Personal Care, RoseSkinCo and others.

According to the Next Move Strategy Consulting, the size of Singapore electric shaver market is estimated to reach USD 433.0 million by 2030.

The adoption of sustainable materials creates future opportunity of Singapore electric shaver market.

The expansion in urbanization and rising disposable income drives the growth of Singapore electric shaver industry.

The availability of alternatives restraints the growth of Singapore electric shaver market.

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