Singapore Electric Shaver Market

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Singapore Electric Shaver Market by Usability (Dry and Wet or Dry), by Product Type (Rotary Shaver, Trimmer/Clipper, and Foil Shaver), by Power Source (Rechargeable and Battery Powered), by End User (Men and Women), and by Distribution Channel (Health & Beauty Stores, Electric Stores, Supermarkets, Hypermarkets, and Online) - Opportunity Analysis and Industry Forecast, 2024– 2030

Industry: Retail and Consumer | Publish Date: 23-Jul-2024 | No of Pages: 112 | No. of Tables: 79 | No. of Figures: 44 | Format: PDF | Report Code : N/A

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Singapore Electric Shaver Market Overview

The Singapore Electric Shaver Market size was valued at USD 652.7 million in 2023, and is predicted to reach USD 1195.4 million by 2030, at a CAGR of 8.5% from 2024 to 2030.

The electric shaver industry is a part of the personal care and grooming sector. The electric shaver market consists of shavers, trimmers, and clippers. It specializes in designing, developing, and selling electric devices to remove facial and body hair efficiently. Electric shavers are distinguished by their rotating or oscillating blades and their reliance on electricity to operate. The key features of the electric shaver industry include the use of cutting-edge technologies, such as improved blades, ergonomic designs, wet and dry shaving capabilities, and smart features in some models. The industry also caters to a variety of consumer segments with different grooming preferences, offering cordless operation, adjustable cutting lengths, and specialized attachments.

Rising Personal Grooming Culture Across the Region Drives the Singapore Electric Shaver Market Expansion

The escalating recognition of personal grooming and presentation is propelling the demand for grooming electronic wares, particularly electric shavers. Social media platforms have emerged as pivotal tools in heightening awareness regarding self-image and physical appearance, prompting individuals to meticulously attend to their grooming rituals to maintain a refined online identity. Additionally, societal and professional expectations consistently mandate the importance of a well-maintained appearance, whether in professional environments or social gatherings. This imperative to meet grooming standards is further fueled by prevalent fashion trends and the influence of notable figures and influencers who establish grooming benchmarks. The accessibility and assortment of grooming merchandise, including electric shavers, have augmented the customization and ease of personal grooming, accommodating diverse preferences and schedules.

Rising Environmental Sustainability Thrives the Singapore Electric Shaver Market Growth

With a rising global focus on environmental conservation, the electric shaver industry is compelled to prioritize sustainability in both product development and marketing strategies. The widespread use of conventional disposable razors has significantly contributed to plastic waste, prompting manufacturers to seek more environmentally friendly alternatives. Rechargeable electric shavers equipped with replaceable parts are gaining momentum due to their potential to reduce reliance on single-use disposable razors, thereby reducing plastic pollution. Additionally, some companies are incorporating recycled materials into their products and opting for recyclable or biodegradable packaging. By aligning with consumer values and reducing their environmental impact, electric shaver manufacturers are effectively addressing the increasing demand for sustainable grooming solutions.

High Upfront Cost and Availability of Conventional Alternatives Hinder the Industry's Growth

The electric shaving industry grapples with challenges stemming from significant initial costs and the enduring popularity of traditional options such as manual razors. The relatively high price tags of many electric shavers may deter budget-conscious consumers who perceive traditional grooming tools as more economically sensible. Additionally, entrenched consumer familiarity with conventional selections including safety razors poses a substantial barrier to widespread electric shaver adoption. Concerns regarding durability, perceived value, and entrenched cultural grooming practices further compound consumer hesitancy. To overcome these challenges effectively, strategic pricing, targeted marketing emphasizing the benefits of electric shavers, and continuous innovation are crucial to enhance their appeal and competitiveness against traditional alternatives in a diverse grooming market.

Integration of Advanced Technologies Creates Ample Growth Opportunity for Singapore Electric Shaver Industry

The integration of advanced technologies within the electric shaver domain unveils significant growth prospects. Features such as Bluetooth connectivity and seamless integration with mobile apps empower users with customization options, personalized grooming advice, and comprehensive tracking capabilities. Precision-engineered blades, sensors, and adaptive shaving systems elevate overall performance, addressing the dynamic consumer demands. Technological advancements in lithium-ion batteries and rapid-charging mechanisms mitigate battery life concerns, enhancing user convenience. Innovative materials and ergonomic designs enhance user comfort, accommodating diverse preferences. These strides position electric shavers as more than grooming essentials but as smart, tailored solutions, fostering continual industry expansion and success.

Competitive Landscape

The market players operating in the Singapore electric shaver industry include P&G (Braun), Koninklijke Philips N.V., Panasonic Corporation, Remington, Wahl Clipper Corporation, Andis Company Inc., Conair Corporation, Shanghai Flyco Electrical Appliance Co Ltd, Xiaomi, MANSCAPED, and others.

Singapore Electric Shaver Market Key Segments

By Type

  • Dry

  • Wet or Dry

By Product Type

  • Rotary Shaver

  • Trimmer/Clipper

  • Foil Shaver

By Power Source

  • Rechargeable

  • Battery Powered

By End User

  • Men

  • Women

By Distribution Channel

  • Health & Beauty Stores

  • Electric Stores

  • Supermarkets

  • Hypermarkets

  • Online

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2023

USD 652.7 Million

Revenue Forecast in 2030

USD 1195.4 Million

Growth Rate

CAGR of 8.5% from 2024 to 2030

Analysis Period

2023–2030

Base Year Considered

2023

Forecast Period

2024–2030

Market Size Estimation

Million (USD)

Growth Factors

  • Rising personal grooming culture across the region drives the growth of market.
  • Rising environmental sustainability further propels market expansion.

Companies Profiled

10

Market Share

Available for 10 companies

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

KEY PLAYERS

  • P&G (Braun)

  • Koninklijke Philips N.V.

  • Panasonic Corporation

  • Remington

  • Wahl Clipper Corporation

  • Andis Company Inc.

  • Conair Corporation

  • Shanghai Flyco Electrical Appliance Co Ltd

  • Xiaomi

  • MANSCAPED

Bar chart Pie chart Pie chart

Frequently Asked Questions

The key market players operating in the Singapore electric shaver market are P&G (Braun), Koninklijke Philips N.V., Panasonic Corporation, Remington, Wahl Clipper Corporation, Andis Company Inc., Conair Corporation, Shanghai Flyco Electrical Appliance Co Ltd, Xiaomi, MANSCAPED, and others.

According to the Next Move Strategy Consulting, the size of the Singapore electric shaver market is estimated to be at USD 1195.4 million in 2030.

The lifespan of electric shaver blades varies depending on usage frequency, maintenance, and the quality of the blades. On average, they can last anywhere from six months to two years before requiring replacement.

Key challenges are the high upfront cost and availability of conventional alternatives associated with the electric shavers.

According to the Next Move Strategy Consulting, the size of the Singapore electric shaver market is estimated at USD 652.7 million in 2023.

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