Europe Electric Shaver Market by Type (Rotary Shaver, Foil Shaver, and Clippers and Trimmers), by Power Source (Battery Powered and Rechargeable/Cordless), by Usage (Dry Electric Shavers and Wet and Dry Electric Shavers), by Distribution Channel (Online and Offline), and by End-User (Men and Women) – Opportunity Analysis and Industry Forecast, 2025–2030
Industry: Retail and Consumer | Publish Date: 11-Apr-2025 | No of Pages: 306 | No. of Tables: 250 | No. of Figures: 195 | Format: PDF | Report Code : RC2557
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Europe Electric Shaver Market Overview
The Europe Electric Shaver Market size was valued at USD 7.85 billion in 2024, and is predicted to reach USD 10.27 billion by 2030, at a CAGR of 4.1% from 2025 to 2030. In terms of volume the market size was 57111.0 thousand units in 2024 and is projected to reach 83469.3 thousand units in 2030, with a CAGR of 6.0% from 2025 to 2030.
The various factors such as rising personal care and grooming sector and the expansion in urbanization are key factors driving the market growth. Nevertheless, the environmental concerns hinder the possible development of the industry. Contrary to this, the use of sustainable materials in electric shavers is anticipated to drive market demand as environmentally friendly consumers more and more opt for green products.
Rising Grooming and Personal Care Sector Drives the Europe Electric Shaver Market Growth
Increased focus on personal care and grooming fuels the electric shaver market as people seek easy, efficient, and convenient products that can be used often in their daily life. Changing consumer sentiments drives companies to focus on creating new technologies such as skin-sensitive technology and universal attachments to address different grooming needs. The raised importance to looks and cleanliness increases the demand for premium grooming items like such shavers and supports the development of the market.
Expansion in Urbanization Boosts the Europe Electric Shaver Market Demand
Growth of the population in urban areas fuels the demand for electric shavers as increased busy lifestyles among customers requires convenient and quick grooming products. Observing this trend, companies enhance their products with improved features such as rechargeable batteries and intelligent technology to meet new demands. The rapid urbanization in the region further boosts the demand for electric razors leading to accelerated growth of the market.
Environmental Concerns Restraints the Europe Electric Shaver Market Expansion
Environmental concerns regarding disposal of batteries and other components such as blades and foil prevents the market's growth. Parts such as batteries, contain toxic substances that interfere with recycling and thus leads to pollution when disposed incorrectly. Hence, eco-friendly shoppers become increasingly aware of the green print of their buys, and switches over to greener options such as manual grooming sets or conventional razors.
Adoption of Sustainable Materials Creates Growth Opportunity for the Europe Electric Shaver Market Trends
The use of sustainable materials in electric shavers is anticipated to drive market demand as environmentally friendly consumers more and more opt for green products. Shavers that use renewable materials, recyclable parts, and sustainable packaging are becoming the buyers' go-to option in the pursuit of sustainability.
For example, Braun uses only renewable energy to manufacture its Series 9 Pro shavers, while Philips employs renewable electricity to make blades and recycled paper to package them. Philips also gives an Eco Passport with every product, highlighting its environmentally friendly processes. These actions are expected to appeal to green consumers and drive brand loyalty.
UK Dominates the Europe Electric Shaver Market Share
The rising focus on wellness and self-care fuels the demand for electric shavers in the expansion of personal care and grooming market. As individuals prioritize hygiene and appearance, the adoption of advanced grooming tools, especially electric razors rises.
The Personal Care Association states that the UK's cosmetics and personal care sector valued at USD 11.85 billion in 2023. This shift in consumer behavior encourages the manufacturers to introduce innovative features such as skin-sensitive technology and multifunctional attachments, further accelerating market growth.
Additionally, urban population growth in the UK is fueling the demand for electric razors due to consumers' growing busy lifestyles that result in a higher requirement for effective and easy grooming options.
In order to address such needs, companies integrate sophisticated functionalities like rechargeable batteries and smart technology into the products. As per the UN Population Division, the population living in cities in the UK was 52.52 million in 2022. The increasing urbanization increases the demand for electric razors due to their easy and fast operation that in turn helps the market growth.
Norway to Witness Substantial Growth in the Europe Electric Shaver Market
The growing e-commerce industry tremendously enhances the demand for electric shavers by making customers easily access a wide product array. Internet retailing sites make it easy to compare models, evaluate features, and check user reviews, hence making purchasing even easier.
According to E-Commerce Europe, it is estimated that 91% of Norwegians between 16-74 years bought items online in 2023. This shift toward online shopping favors brands to broadens their markets and thus attracting more consumers.
Besides, the growing population in urban areas in Norway propels the growth of the market as consumers find grooming products to be increasingly necessary for their busy lifestyles. This trend raises the need for electric shavers that are convenient and efficient to use.
According to the report of UN Population Division, Norway's urban population would increase by 1.20% between 2030 and 2025. This compels manufacturers to introduce advanced features such as rechargeable batteries and smart technology, thus driving market growth.
Competitive Landscape
The various key players operating in the Europe electric shaver industry includes Spectrum Brands Inc. (Remington), Koninklijke Philips N.V., Wahl Clipper Corporation, Xiaomi Corporation, Manscaped, Procter & Gamble (Braun), Skull Shaver, Andis Company, Conair Corporation, Panasonic Holdings Corporation, Babyliss Pro, Proshave, Moser, TPOB and Meridian Grooming.
Europe Electric Shaver Market Key Segments
By Type
-
Rotary Shaver
-
Foil Shaver
-
Clippers and Trimmers
-
Beard Trimmers
-
Body Trimmers
-
Others
-
By Power Source
-
Battery Powered
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Rechargeable/Cordless
By Usage
-
Dry Electric Shavers
-
Wet and Dry Electric Shavers
By Distributional Channel
-
Online
-
Offline
By Country
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The UK
-
Germany
-
France
-
Italy
-
Spain
-
Denmark
-
Netherlands
-
Finland
-
Sweden
-
Norway
-
Russia
Key Players
-
Spectrum Brands Inc. (Remington)
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Koninklijke Philips N.V.
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Wahl Clipper Corporation
-
Xiaomi Corporation
-
Manscaped
-
Procter & Gamble (Braun)
-
Skull Shaver
-
Andis Company
-
Conair Corporation
-
Panasonic Holdings Corporation
-
Babyliss Pro
-
Proshave
-
Moser
-
TPOB
-
Meridian Grooming
REPORT SCOPE AND SEGMENTATION:
|
Parameters |
Details |
|
Market Size in 2024 |
USD 7.85 Billion |
|
Revenue Forecast in 2030 |
USD 10.27 Billion |
|
Growth Rate |
CAGR of 4.1% from 2025 to 2030 |
|
Market Volume in 2024 |
57111.0 Thousand Units |
|
Volume Forecast in 2030 |
83469.3 Thousand Units |
|
Growth Rate (Volume) |
CAGR of 6.0% from 2025 to 2030 |
|
Analysis Period |
2024–2030 |
|
Base Year Considered |
2024 |
|
Forecast Period |
2025–2030 |
|
Market Size Estimation |
Billion (USD) |
|
Growth Factors |
|
|
Countries Covered |
12 |
|
Companies Profiled |
15 |
|
Market Share |
Available for 10 companies |
|
Customization Scope |
Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope. |
|
Pricing and Purchase Options |
Avail customized purchase options to meet your exact research needs. |
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