Industry: Retail and Consumer | Publish Date: 10-Apr-2025 | No of Pages: 144 | No. of Tables: 110 | No. of Figures: 67 | Format: PDF | Report Code : RC2552
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Italy Electric Shaver Market size was valued at USD 788.2 million in 2024, and is predicted to reach USD 1047.4 million by 2030, at a CAGR of 4.4% from 2025 to 2030. In terms of volume the market size was 6478.8 thousand units in 2024 and is projected to reach 9648.4 thousand units in 2030, with a CAGR of 6.3% from 2025 to 2030.
The various factors such as rising personal care and grooming sector and expansion in urbanization are key factors driving the market's growth. Nevertheless, maintenance and replacement costs hinder the possible development of the industry. Contrary to this, the use of sustainable materials in electric shavers is expected to drive market demand as environmentally friendly consumers more and more opt for green products.
In Italy, increasing emphasis on the personal care and grooming industry increases demand for new products, specifically electric shavers as people give more importance to their looks and cleanliness. This self-care drive drives the Italy electric shaver market demand for quality products that provide both efficiency and state-of-the-art features. The Personal Care Association states that Italy's cosmetics and personal care market was worth USD 13.47 billion in 2023. This high market value reflects the strong demand for advanced electric razors that in turn propels the overall market growth.
The increasing population of urban residents in Italy is helping the market expand as city residents focus on grooming products that align with their hectic lifestyles. This growing market demand for efficient grooming products is a result of the success of convenient and time-saving electric shavers. The UN Population Division reports that the urban population in Italy was 42.23 million in 2022. This trend toward urbanization prompts manufacturers to innovate with advanced models equipped with rechargeable batteries and smart controls, further boosting the Italy electric shaver market growth.
The maintenance and replacement costs of electric shavers such as regular cleaning and component replacement, add up over a period, deterring customers from purchasing them. These recurring cost factors and the necessity for maintaining electric razors, renders it less convenient than their simpler, low-maintenance counterparts. Consequently, electric shavers find it hard to win mass popularity, constraining their growth, particularly in markets where consumers highly value ease of use and affordability.
The use of sustainable materials in electric shavers is anticipated to drive market demand as environmentally friendly consumers more and more opt for green products. Shavers that use renewable materials, recyclable parts, and sustainable packaging are becoming the buyers' go-to option in the pursuit of sustainability.
For example, Braun uses only renewable energy to manufacture its Series 9 Pro shavers, while Philips employs renewable electricity to make blades and recycled paper to package them. Philips also gives an Eco Passport with every product, highlighting its environmentally friendly processes. These actions are expected to appeal to green consumers and drive brand loyalty.
The several key players operating in Italy electric shaver industry includes Philips SpA, Panasonic Italia, Remington, Braun, Wahl Clipper Corporation, Xiaomi Corporation, Skull Shaver, Grundig, Moser, Gillete (P&G), Sencor, Edgewell Personal Care (Schick) and others.
By Type
Rotary Shaver
Foil Shaver
Clippers and Trimmers
Beard Trimmers
Body Trimmers
Others
Battery Powered
Rechargeable/Cordless
Dry Electric Shavers
Wet and Dry Electric Shavers
Online
Offline
Men
Women
Philips SpA
Panasonic Italia
Remington
Braun
Wahl Clipper Corporation
Xiaomi Corporation
Skull Shaver
Grundig
Moser
Gillete (P&G)
Sencor
Edgewell Personal Care (Schick)
Parameters |
Details |
Market Size in 2024 |
USD 788.2 Million |
Revenue Forecast in 2030 |
USD 1047.4 Million |
Growth Rate |
CAGR of 4.4% from 2025 to 2030 |
Market Volume in 2024 |
6478.8 Thousand Units |
Volume Forecast in 2030 |
9648.4 Thousand Units |
Growth Rate (Volume) |
CAGR of 6.3% from 2025 to 2030 |
Analysis Period |
2024–2030 |
Base Year Considered |
2025 |
Forecast Period |
2025–2030 |
Market Size Estimation |
Million (USD) |
Growth Factors |
|
Companies Profiled |
12 |
Market Share |
Available for 10 companies |
Customization Scope |
Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope. |
Pricing and Purchase Options |
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