Italy Electric Shaver Market

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Italy Electric Shaver Market by Type (Rotary Shaver, Foil Shaver, and Clippers and Trimmers), by Power Source (Battery Powered and Rechargeable/Cordless), by Usage (Dry Electric Shavers and Wet and Dry Electric Shavers), by Distribution Channel (Online and Offline), and by End-User (Men and Women) – Opportunity Analysis and Industry Forecast, 2025–2030

Industry: Retail and Consumer | Publish Date: 10-Apr-2025 | No of Pages: 144 | No. of Tables: 110 | No. of Figures: 67 | Format: PDF | Report Code : RC2552

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Italy Electric Shaver Market Overview

Italy Electric Shaver Market size was valued at USD 788.2 million in 2024, and is predicted to reach USD 1047.4 million by 2030, at a CAGR of 4.4% from 2025 to 2030. In terms of volume the market size was 6478.8 thousand units in 2024 and is projected to reach 9648.4 thousand units in 2030, with a CAGR of 6.3% from 2025 to 2030.

The various factors such as rising personal care and grooming sector and expansion in urbanization are key factors driving the market's growth. Nevertheless, maintenance and replacement costs hinder the possible development of the industry. Contrary to this, the use of sustainable materials in electric shavers is expected to drive market demand as environmentally friendly consumers more and more opt for green products. 

Rising Personal Care and Grooming Sector Drives the Growth of Italy Electric Shaver Market

In Italy, increasing emphasis on the personal care and grooming industry increases demand for new products, specifically electric shavers as people give more importance to their looks and cleanliness. This self-care drive drives the Italy electric shaver market demand for quality products that provide both efficiency and state-of-the-art features. The Personal Care Association states that Italy's cosmetics and personal care market was worth USD 13.47 billion in 2023. This high market value reflects the strong demand for advanced electric razors that in turn propels the overall market growth.

 

Expansion in Urbanization Fuels the Growth of the Market

The increasing population of urban residents in Italy is helping the market expand as city residents focus on grooming products that align with their hectic lifestyles. This growing market demand for efficient grooming products is a result of the success of convenient and time-saving electric shavers. The UN Population Division reports that the urban population in Italy was 42.23 million in 2022. This trend toward urbanization prompts manufacturers to innovate with advanced models equipped with rechargeable batteries and smart controls, further boosting the Italy electric shaver market growth. 

 

Maintenance and Replacement Costs Restraints Italy Electric Shaver Market Growth

The maintenance and replacement costs of electric shavers such as regular cleaning and component replacement, add up over a period, deterring customers from purchasing them. These recurring cost factors and the necessity for maintaining electric razors, renders it less convenient than their simpler, low-maintenance counterparts. Consequently, electric shavers find it hard to win mass popularity, constraining their growth, particularly in markets where consumers highly value ease of use and affordability. 

Incorporation of Sustainable Materials Creates Growth Opportunity for the Market

The use of sustainable materials in electric shavers is anticipated to drive market demand as environmentally friendly consumers more and more opt for green products. Shavers that use renewable materials, recyclable parts, and sustainable packaging are becoming the buyers' go-to option in the pursuit of sustainability. 

For example, Braun uses only renewable energy to manufacture its Series 9 Pro shavers, while Philips employs renewable electricity to make blades and recycled paper to package them. Philips also gives an Eco Passport with every product, highlighting its environmentally friendly processes. These actions are expected to appeal to green consumers and drive brand loyalty. 

 

Competitive Landscape  

The several key players operating in Italy electric shaver industry includes Philips SpA, Panasonic Italia, Remington, Braun, Wahl Clipper Corporation, Xiaomi Corporation, Skull Shaver, Grundig, Moser, Gillete (P&G), Sencor, Edgewell Personal Care (Schick) and others.

Italy Electric Shaver Market Key Segments

By Type

  • Rotary Shaver

  • Foil Shaver

  • Clippers and Trimmers

    • Beard Trimmers

    • Body Trimmers

    • Others

By Power Source

  • Battery Powered

  • Rechargeable/Cordless

By Usage

  • Dry Electric Shavers

  • Wet and Dry Electric Shavers

By Distributional Channel

  • Online 

  • Offline

By End-User

  • Men 

  • Women

Key Players

  • Philips SpA

  • Panasonic Italia

  • Remington

  • Braun

  • Wahl Clipper Corporation

  • Xiaomi Corporation

  • Skull Shaver

  • Grundig

  • Moser

  • Gillete (P&G) 

  • Sencor

  • Edgewell Personal Care (Schick)

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2024

USD 788.2 Million

Revenue Forecast in 2030

USD 1047.4 Million

Growth Rate

CAGR of 4.4% from 2025 to 2030

Market Volume in 2024

6478.8 Thousand Units

Volume Forecast in 2030

9648.4 Thousand Units

Growth Rate (Volume)

CAGR of 6.3% from 2025 to 2030

Analysis Period

2024–2030

Base Year Considered

2025

Forecast Period

2025–2030

Market Size Estimation

Million (USD)

Growth Factors

  • Rising grooming and personal care sector fuels the growth of the market.

  • Expansion in urbanization boosts the market growth.

Companies Profiled

12

Market Share

Available for 10 companies

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

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Frequently Asked Questions

The key market players operating in Italy electric shaver market are Philips SpA, Panasonic Italia, Remington, Braun, Wahl Clipper Corporation, Skull Shaver, Xiaomi Corporation, Gruding, Moser, Gillete (P&G), Sencor, Edgewell personal Care (Schick) and others.

According to the Next Move Strategy Consulting, the size of Italy electric shaver market is estimated to reach USD 1047.4 million by 2030.

The adoption of sustainable materials creates future opportunity of Italy electric shaver industry.

The rising grooming and personal care sector and expansion in urbanization drives the growth of Italy electric shaver market.

The maintenance and replacement costs restraints the growth of Italy electric shaver industry.

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