Mexico Electric Shaver Market

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Mexico Electric Shaver Market by Type (Rotary Shaver, Foil Shaver, and Clippers and Trimmers), by Power Source (Battery Powered and Rechargeable/Cordless), by Usage (Dry Electric Shavers and Wet and Dry Electric Shavers), by Distribution Channel (Online and Offline), and by End-User (Men and Women) – Opportunity Analysis and Industry Forecast, 2025–2030

Industry: Retail and Consumer | Publish Date: 10-Apr-2025 | No of Pages: 139 | No. of Tables: 104 | No. of Figures: 65 | Format: PDF | Report Code : RC2555

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Mexico Electric Shaver Market Overview

Mexico Electric Shaver Market size was valued at USD 543.0 million in 2024, and is predicted to reach USD 1207.9 million by 2030, at a CAGR of 13.6% from 2025 to 2030. In terms of volume the market size was 6017.9 thousand units in 2024 and is projected to reach 14988.3 thousand units in 2030, with a CAGR of 15.7% from 2025 to 2030.

The various factors such as rising personal care and grooming sector and expansion in urbanization are key factors driving the market's growth. Nevertheless, the presence of alternatives hinders the possible development of the industry. Contrary to this, the use of sustainable materials in electric shavers is expected to drive market demand as environmentally friendly consumers more and more opt for green products. 

Rising Personal Care Sector Drives Mexico Electric Shaver Market Demand

The expanding cosmetics and personal care sector in Mexico fuel the use of electric razors as the population increasingly values grooming and self-care. With an increased focus on looks and wellness, individuals turn to convenient tools such as electric shavers in order to maintain their grooming processes efficiently within the comfort of their homes. According to the International Trade Administration's latest report, the Mexican market for cosmetics and personal care was worth USD 7.24 million in 2022. With the increasing demand for personal care products, the demand for electric shavers also rises and motivates businesses to come up with new features as per the local flavor, resulting in the consistent growth of the market. 

 

Expansion in Urbanization Boosts the Mexico Electric Shaver Market Trends

The fast-paced urbanization in Mexico strongly increases the need for electric razors since city dwellers busy lifestyles necessitates effective grooming products. Consumers are being drawn increasingly towards products offering convenience and advanced features such as longer battery life and user-friendly controls, in order to complement their hectic lives. This shift is encouraging companies to innovate, which is fueling the sustained growth of the electric razor market in Mexico. 

 

The Presence of Alternatives Restraints Mexico Electric Shaver Market Growth

The availability of low-cost traditional and manual razors hinders the market's growth since such substitutes are low in cost and are readily available in many retail outlets. Their lower price and ease of use make them most attractive to price-conscious consumers. Manual razors also have low maintenance needs, adding more to their attraction compared to electric shavers with associated higher upfront and maintenance expenses. This trend for cheaper and low-maintenance alternatives makes several customers go for cartridge razors instead of electric shavers, thus discouraging the market growth of electric grooming products. 

Incorporation of Sustainable Materials Creates Growth Opportunity for the Market

The use of sustainable materials in electric shavers is anticipated to drive market demand as environmentally friendly consumers more and more opt for green products. Shavers that use renewable materials, recyclable parts, and sustainable packaging are becoming the buyers' go-to option in the pursuit of sustainability. For example, Braun uses only renewable energy to manufacture its Series 9 Pro shavers, while Philips employs renewable electricity to make blades and recycled paper to package them. Philips also gives an Eco Passport with every product, highlighting its environmentally friendly processes. These actions are expected to appeal to green consumers and drive brand loyalty. 

 

Competitive Landscape  

The several market players operating in Mexico electric shaver industry includes Conair Corporation, Wahl Clipper Corporation, Xiaomi Corporation, Panasonic de México SA, Spectrum Brands Inc. (Remington), Koninklijke Philips N.V., BabyLissPRO México, Skull Shaver, Barbarossa Brothers, Andis Company, RoseSkinCo and others.

Mexico Electric Shaver Market Key Segments

By Type

  • Rotary Shaver

  • Foil Shaver

  • Clippers and Trimmers

    • Beard Trimmers

    • Body Trimmers

    • Others

By Power Source

  • Battery Powered

  • Rechargeable/Cordless

By Usage

  • Dry Electric Shavers

  • Wet and Dry Electric Shavers

By Distributional Channel

  • Online 

  • Offline

By End-User

  • Men 

  • Women

Key Players

  • Conair Corporation

  • Wahl Clipper Corporation

  • Xiaomi Corporation 

  • Panasonic de México SA

  • Spectrum Brands Inc. (Remington)

  • Koninklijke Philips N.V.

  • BabyLissPRO México

  • Skull Shaver

  • Andis Company 

  • Barbarossa Brothers

  • RoseSkinCo

REPORT SCOPE AND SEGMENTATION:

Parameters

Details

Market Size in 2024

USD 543.0 Million

Revenue Forecast in 2030

USD 1207.9 Million

Growth Rate

CAGR of 13.6% from 2025 to 2030

Market Volume in 2024

6017.9 Thousand Units

Volume Forecast in 2030

14988.3 Thousand Units

Growth Rate (Volume)

CAGR of 15.7% from 2025 to 2030

Analysis Period

2024–2030

Base Year Considered

2024

Forecast Period

2025–2030

Market Size Estimation

Million (USD)

Growth Factors

  • Rising personal care sector drives the growth of the market.

  • Expansion in urbanization fuels the market growth.

Companies Profiled

11

Market Share

Available for 10 companies

Customization Scope

Free customization (equivalent up to 80 working hours of analysts) after purchase. Addition or alteration to country, regional, and segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs.

Bar chart Pie chart Pie chart

Frequently Asked Questions

The key market players operating in the market are Conair Corporation, Wahl Clipper Corporation, Xiaomi Corporation, Panasonic de México SA, Spectrum Brands Inc. (Remington), Koninklijke Philips N.V., BabyLissPRO México, Skull Shaver, Barbarossa Brothers, Andis Company, RoseSkinCo and others.

According to the Next Move Strategy Consulting, the size of the market is estimated to reach USD 1207.9 million by 2030.

The adoption of sustainable materials creates future opportunity of the market.

The rising personal care sector and expansion in urbanization drives the growth of the industry.

The presence of alternatives restraints the growth of the market.

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